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Customer story · Book Launchers

Busy Entrepreneur Avoids Wasting Time While Launching a Professionally Published Book and Brand

Colleen Souza · Recorded 11/9/2025

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Share One · November 9, 2025
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Colleen Souza used Book Launchers to transition from a busy realtor to a published author of 'Living by the Mantras.' By utilizing their all-inclusive platinum package, she avoided wasting time on technical hurdles like ISBNs and Amazon KDP. The partnership resulted in her appearing on nearly 20 podcasts and launching her own show.

At a glance

Primary Use Case
All-inclusive professional self-publishing and brand building
Reported Result
Appeared on nearly 20 podcasts and news broadcasts
Time to Value
Not stated
The number one benefit I've had in working with Book Launchers to write my book is not wasting time.
I've always lived by the mantra that I'm too poor to buy cheap. And so what I decided to do was enlist a coach or help along the way.
In the process of having my book launched, I've already been on almost 20 podcasts, done a number of news broadcasts, and I'm in the process of launching my own podcast.

The interview

What has been the number one benefit of working with Book Launchers?

The number one benefit I've had in working with Book Launchers to write my book is not wasting time. I'm an efficiency person and for me, being efficient with my time is critical. They took what could have taken me hours of time I didn't have to give and sort of just laid out the plan.

What specific technical tasks did Book Launchers handle for you?

They knew which steps to take, in which order, who to communicate with, and who to contact—from the editing of my book to getting the ISBN numbers, getting it copyrighted, knowing how to work with Ingram Spark, and knowing how to work with Amazon KDP.

What inspired you to write your book, 'Living by the Mantras'?

I noticed there was a pattern that wove its way through the different careers I've had, from being an award-winning classroom teacher to 10Xing our real estate business. I realized there were a handful of rules we lived by that worked in a family setting, a classroom setting, and a business setting, and these common sense wisdom value principles seemed worth sharing.

Why did you choose Book Launchers over other options?

I didn't pretend that I didn't hunt a little bit. I listened to Julie's book, 'Self Publish and Succeed,' and I got a lot of great ideas. I knew Book Launchers was my solid decision because they had all of the bases covered and offered a platinum package that was all-inclusive. It's like taking a vacation and not having to worry about anything.

How has the book launch impacted your professional life and brand?

It has really pushed and inspired me to stretch to the next level in life. In the process of having my book launched, I've already been on almost 20 podcasts, done a number of news broadcasts, and I'm in the process of launching my own podcast which will be live in the next week to two weeks.

Why would you recommend Book Launchers to other authors?

I recommend them because the staff and team are knowledgeable when it comes to creating everything it takes to build a book. They have years of experience combined from their tech support to their marketing support to just understanding the nuances that are involved in the industry of publishing.

Frequently asked

Is Book Launchers worth the investment for a busy professional?

Colleen Souza explains that she lives by the mantra 'too poor to buy cheap' and chose Book Launchers to ensure efficiency. She notes that their team handled technical details like ISBNs and Amazon KDP, which saved her hours of time and energy that would have otherwise been wasted money.

How does Book Launchers help with book marketing and visibility?

According to Colleen, the launch strength provided by Book Launchers pushed her to a new level of social media involvement. As a direct result of the process, she has already been featured on almost 20 podcasts and several news broadcasts.

Can I self-publish a book if I have no experience in the industry?

Colleen admits she did not know what she was doing regarding book launching despite being an expert in real estate. She credits Book Launchers for laying out a clear path and providing a knowledgeable team to support her through every nuance of the ever-changing publishing industry.

Full transcript

Colleen Souza (00:00) The number one benefit I've had in working with Book Launchers to write my book is not wasting time. I'm an efficiency person and for me, being efficient with my time is critical. I share earlier that I also am a realtor and I'm in business and so I'm a busy person and to be able to know which steps to take, in which order, who to communicate with, who to contact, from the editing of my book to getting the ISBN numbers, getting it copyrighted. knowing how to work with Ingram Spark and knowing how to work with Amazon KDP and just knowing how to set up the marketing, everything. sort of just, they took what could have taken me hours of time I didn't have to give and sort of just laid out the plan. And that was probably the most efficient and powerful thing for me is it allowed me not to waste my time or energy, which is wasting my money. So it was really good. Hi, I'm Colleen Souza and I'm the author of Living by the Mantras. writing my book my life was very busy and I am a business owner but I was truly inspired by a combination. I've had a number of careers and I have felt very good about the success I've had in them and I noticed that there was a pattern. that wove its way through the different careers that I've had and the success that I've had with it from being a classroom teacher and being an award-winning classroom teacher, nationally recognized through coming on board with my husband and running our real estate business, 10Xing that and becoming top producers that were recognized nationwide. I realized that the same pattern that also included the success of the three children I have that are all great professionals now and love each other well and get along, that there were a handful of rules that we lived by and I felt like those were something to be shared because they worked in a family setting, they worked in a classroom setting, they worked in a business setting. And so what inspired me to write my book was the fact that these common sense wisdom value principles that we called mantras in our house seemed to be worth sharing with others. The benefits of Book Launchers for me was phenomenal because I've had, like I've shared, I've had success in a number of careers, but part of that success is becoming an expert at what I was doing in each one of those career fields. And once you become an expert in those fields, then you feel like you know what you're doing. I did not know what I was doing when it came to launching a was a completely different animal. so Book Launchers was wonderful because they laid out a path for me and they had a wonderful team to support me all the way through. I found having them sort of hold my and be at my back the whole way through made the difference between just putting out a book and putting out a book that I know will have impact and success. knew that Book Lunchers was right for me. I'm not gonna pretend that I didn't hunt a little bit. I didn't go out there and take a look. I listened slash read Julie's book, Self Publish and Succeed, and I got a lot of great ideas. And so I said to myself, I need some assistance in this. I would be wiser. I've always lived by the mantra that I'm too poor to buy cheap. And so what I decided to do was enlist a coach or help along the way as I wanted to self publish my book. I knew BookLaunchers was my solid decision to go with because they had all of the bases covered and they offered, for me, I liked their, I believe it's called their platinum package, but what it was was all inclusive. It's like taking a vacation and not having to worry about anything. And it has really pushed and inspired me to stretch to the next level in life. It has pushed me to get back involved in social media in every way. And so in the process of having my book launched, I've already been on almost 20 podcasts. done a number of news broadcasts and I'm in the process of launching my own podcast which will be live in the next week to two weeks. So it has pushed me out there and really given me the opportunity to go into this new career. But I do believe that the launch of this book and the strength that came with the launch of this book is gonna push me to new levels. I recommend Book Launchers because the staff is knowledgeable. The team is knowledgeable when it comes to creating everything it takes to build a book. They have years of experience combined from their tech support to their marketing support to just understanding the nuances that are involved in the industry of publishing. And it's an ever-changing thing. To work with a team of experts that know what they're doing and that can support you, the whole process becomes part of helping you grow rather than being a frustration. So I think that the Book Launchers is a good choice.

About Book Launchers

Book Launchers is a full-service professional self-publishing company specializing in high-quality non-fiction books for entrepreneurs and thought leaders. They provide comprehensive support including writing coaching, professional editing, design, and publishing management. Their process is designed to transform authors into recognized experts by handling the technical and marketing complexities of the publishing industry.

Industry
Publishing Services

Topics

  • self-publishing
  • entrepreneur
  • real estate
  • brand building
  • marketing support
  • efficiency

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How this story was recorded

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