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Changes customers chose to talk about

These are themes people volunteered in open-ended interviews. They were not asked to rate every possible outcome, so an unmentioned change does not mean it did not happen. Each count links to a supporting interview. Based on 2361 interviews recorded between 2024 and 2026. How we count.

Featured researchVideo testimonialsWhat people say changes when they tell their story on camera: themes and timeframes counted across 77 recorded interviews.