Scaling Event Coordination and Professional Brand Authority Through Strategic Coworking Partnerships

Brii (00:03) Hey, my name is BriiEazy I'm a business consultant and currently I'm a partner with the some of the biggest benefits I've experienced at the co-op is definitely just the community feel, right? You get the opportunity to touch base with business owners at every corner. And that's whether if it's at an event or the people that share offices throughout the co-op. And there's some other benefits like me and Heather and Bob have a tremendous bond. Anytime I throw events, they're always super hands on. They're just inspired with what my journey has become. and they definitely try to make sure that I can always get on the books. That's the beauty of being a partner. So some of the flexibility that has been provided with being a partner with the co-op is I don't have a brick and mortar. So it allows me to build relationships with my client at a physical space. so I can have conference meetings there. I can also utilize the event space to have a team meeting with my agents. So it does allow me as a person that doesn't own a brick and mortar, still find so many different facets that I can meet my clients or even interact with my teammates on a regular basis. of the amenities that I love about the co-op is the commercial kitchen. It's a huge, huge advantage when I have events where I need catering, and we need pre-prep time for other food or just innovative things and snacks that you want to have for your guests. Being that it has a refrigerator, don't have to bring the catering equipment if you don't want to. You can put it in the it just builds up that flexibility for if I'm throwing an event and someone else needs the oven down the stairs or in a different office, they can still utilize the commercial kitchen as well. It's a common area where you meet people, cause obviously everyone's always hungry. Entrepreneurs, we starve ourselves, so when we finally are able to eat, it's nice to be able to interact with other adults and see what they're doing. So that's a common area, either the break room or the kitchen area, to meet new entrepreneurs. traditional workspaces definitely don't give you the flexibility to, like I said, meet other entrepreneurs. Coffee shops don't give you the privacy of being able to put on the books that you need the conference room or a different space in the co-op. It allows you to really get personal with your clients or whomever you're meeting. And I also feel like just the whole aura of being in a space there's always going to be something thrown there, whether it's a festival or an event or if you're just seeing the basic business owners run business. I think that that's just nice to know that it's not an empty field. So it just opens up a lot of opportunities that way as well. I'm going to say the top feature that my clients love is the fact that I can offer them the same flexibility, and just versatility with having a virtual address. A lot of businesses don't know if your business is not registered properly on the Secretary of State with a actual virtual business address, You're counted out in a lot of funding opportunity. So as a business consultant, having so many different resources for them to be able to utilize that, and and put theirself in the best position for funding, and just... I feel like having a legitimate business profile, that's probably my # 1 top feature that is so appreciated with clients, myself, and just people that are becoming more educated on what a virtual business address can do for them. So I'm gonna say, the co-op was definitely my first partner venture. Never did I ever think that I was gonna be this fruitful or this consistent with event coordinating. But in the reality of things, event business events has been a tremendous help for my brand. I never thought that this was going to be a partnership that was going to be so fruitful cause I didn't have the experience, but they were willing to go along with the ride. So this is where we're at. 3 years down the line, 3 locations in. So it's amazing, amazing things that are happening with this partnership for sure.