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Customer story · Up with Ivy

CiviCo Launches Unified Web Presence to Drive Civic Engagement and Growth

DJ Whetter · Recorded 7/31/2025

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Share One · July 31, 2025
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DJ Whetter, CEO of CiviCo, partnered with Up with Ivy to transform their fragmented digital presence into a unified ecosystem. The new website provides a personalized 'front door' for users, successfully driving immediate engagement through event registrations like Purpose Hour and helping the nonprofit re-engage long-term partners with a modernized brand identity.

At a glance

Primary Use Case
Unified branding and web development for a nonprofit organization.
Reported Result
Created a personalized user journey that drives immediate event registration.
Key Feature
Interactive 'front door' that segments users by engagement type.
We've got to get them in that front door and our web presence is helping us do that.
Creating a site to answer all those questions was nearly impossible. But we are so excited about our new web presence that allows folks to jump in [and] imagine where they might fit.
It's so important that even folks that may be engaged with us five, 10 years ago know that CiviCo is kicking off a new season.

The interview

What is the mission of CiviCo?

CiviCo is a 501c3 nonprofit dedicated to igniting and uniting cultures of leadership for a better Colorado. Our mission is to bring together the private, nonprofit, and public sector to create civic ownership around our biggest opportunities and challenges in the state. We want to create a civic pathway for every Coloradan.

How does the new website and brand reflect CiviCo's mission?

The first thing the website does is ask you who you are and what type of engagement you're looking for. Creating a site to answer all those questions was nearly impossible because everybody shows up to civic engagement differently. We are so excited about our new web presence that allows folks to jump in, imagine where they might fit into CiviCo right away, and join an event as soon as possible.

Why was launching this new website so important for your organization?

For a nonprofit, often the website gets ignored. Someone goes there once and says it doesn't give them everything they need or they can't find events. That's not the case with this new website. It was important that even folks engaged with us five or ten years ago know that CiviCo is kicking off a new season, and we wanted to show that through this new amazing website.

What is the benefit for the users who visit the new site?

What's in it for them is an easy way to understand where they fit in finding partnership and community so they might be a more effective Coloradan. They are becoming part of an organization that wants to help them build their capacity. This website is that first step to finding a community that I think everyone is really looking for today.

How should someone take the first step to get involved with CiviCo?

Your first step is come to one of our monthly purpose hours. Every month we hold a networking event wrapped around a big topic like mental health, civic ownership, artificial intelligence, or quantum technology. If you hop on our website, the first thing it's going to ask you to do is learn about Purpose Hour and get your free ticket. It is the easiest way to get engaged.

Frequently asked

How can a nonprofit website avoid being ignored by past donors or partners?

DJ Whetter notes that nonprofits often suffer from websites that feel outdated or incomplete. By launching a new site with Up with Ivy, CiviCo signaled a 'new season' for the organization, showing long-term partners that they are modernized and ready for deeper engagement.

Can a website handle multiple different types of user personas effectively?

Yes, DJ Whetter explains that while it was previously 'nearly impossible' to answer everyone's unique 'why,' the new site asks users who they are and what engagement they want immediately, creating a clear pathway for every visitor.

What is the easiest way to get people to join a community through a website?

CiviCo uses their website to drive visitors directly to their monthly 'Purpose Hour.' DJ Whetter states the site makes it easy to learn about the event and get a free ticket, which serves as the primary entry point into their community.

Full transcript

DJ Wetter, Denver, Colorado, CEO of CiviCo CiviCo is a 501c3 nonprofit dedicated to igniting and uniting cultures of leadership for a better Colorado. So no matter who you are in the state of Colorado, we want you more engaged in the big opportunities and the big challenges that make our communities and state better, healthier, and more prosperous for the future. And we create events, programs, and opportunities for everyday Coloradans to connect into so that they can be more engaged in making Colorado a better place. Our mission is to bring together the private, nonprofit, and public sector to create civic ownership around our biggest opportunities and challenges in the state. And we think to do that, we have to create more capacity for everyone in Colorado to exercise leadership. Leadership is not about role or title. It's an activity that everyone has available to them if they care enough about the purpose. And so in a world where fewer and fewer people are getting engaged, CiviCo's mission is to create a civic pathway for every Coloradan. The new site and brand really reflects CiviCo's mission because when you stop by our website, the first thing the website does is ask you who you are and what type of engagement you're looking for. And what was so difficult about our work is everybody shows up to Civic Engagement differently. Everybody has a different story or why behind why they might get engaged with CiviCo. And creating a site to answer all those questions was nearly impossible. But we are so excited about our new web presence that allows folks to jump in, imagine where they might fit into CiviCo right away, join an event as soon as possible. And we know when they get around the crowd of people that are already engaged with CiviCo they're going to be a partner for life. But we've got to get them in that front door and our web presence is helping us do that. Launching the new website was so important to us because for a nonprofit, often the website gets ignored. Somebody goes there once and says, ⁓ doesn't give me everything I need. I couldn't even find all the events. I can tell that, you know, they don't have all their stuff together. That's not the case with CiviCo and that's not the case with this new website. And so it's so important that even folks that may be engaged with us five, 10 years ago know that CiviCo is kicking off a new season and we wanted to show that in a lot of ways including this new amazing website. What's in it for them is an easy way to understand where they fit both in finding partnership and community within CiviCo so that they might be in a more effective Coloradan out in the world. They might be a more effective civic citizen and I believe better in their businesses, better in the organizations they work with and even better at home around their family and friends. So they are truly becoming a part of an organization that wants to help them build their capacity. And this website and jumping on there is that first step to finding a community that I think everyone is really looking for today. If you want to get involved with CiviCo, your first step is come to one of our monthly purpose hours. Every month we hold a networking event wrapped around a big topic that is affecting Colorado, be it mental health, be it civic ownership, ⁓ artificial intelligence, quantum technology. And so every month we're bringing together guest speakers, panelists, all sorts of amazing folks to talk about the biggest issues and challenges in Colorado. And that is a great place to get in the door with CiviCo. And if you hop on our website, the first thing it's going to ask you to do is learn about Purpose Hour and get your free ticket. So it is the easiest way to get engaged, be connected to the amazing folks in the room at CiviCo, and find your pathway with us.

About Up with Ivy

Up with Ivy is a growth agency and creative studio that builds custom ecosystems for business scaling by integrating branding, web development, and strategic consulting. They serve a diverse range of leaders, from investment bankers to nonprofit organizations like CiviCo, helping them move from fragmented efforts to a unified digital presence. Their holistic approach ensures that a company's vision is fully supported by its technology and marketing strategy to achieve sustainable growth.

Industry
Interior Design Consultant

Topics

  • nonprofit
  • web development
  • branding
  • user experience
  • growth strategy
  • leadership

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