Customer story · Cobblestone Consulting
NAPA TRACS Reduces Video Production Time from Hours to Minutes with Cobblestone
Ben Dexter · Recorded 8/20/2026
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- Share One · August 20, 2026
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Ben Dexter of NAPA TRACS reports that Cobblestone Consulting transformed their training efficiency by turning a process that previously took hours into one that takes minutes. By leveraging Cobblestone’s digital media expertise, NAPA TRACS dramatically increased content production volume while maintaining a professional appearance for their shop management software training.
At a glance
- Primary Use Case
- Scaling professional training content for shop management software
- Reported Result
- Video creation time reduced from hours to minutes
- Time to Value
- Immediate professional results from the start
“Prior to using Cobblestone, it would take me hours to create one video. Now it takes me minutes.”
“I don't feel like I'm just another account. I feel like they are in our corner, and they're flexible enough to meet our ever-changing needs.”
“The amount of content we're able to produce in a shorter period of time has also increased dramatically.”
The interview
Who are you and what does your company do?
My name is Ben Dexter. I am NAPA TRACS's National Training Manager. NAPA TRACS has been around since 1989 and services over ten thousand repair shops across the country with industry-leading shop management software.
What was the primary challenge you faced before working with Cobblestone Consulting?
The challenge that I faced was trying to take the experience and knowledge that I've gained over thirty years in the industry and be able to relay that in a digestible way for customers to be able to learn what has taken decades to amass. I had to become a subject matter expert in digital media, which was not my forte.
Why did you decide to seek outside help for your training projects?
I realized very quickly the amount of time I was spending educating myself and trying to piecemeal together a professional appearance, we needed a bigger project. We needed somebody to take that on for us.
What stood out to you about Cobblestone Consulting during the selection process?
What stood out to us with Cobblestone Consulting was their industry experience, not just in automotive, but in general business-to-business type communication. They're professional at every level, and we felt we were represented very well with their product.
How would you describe the experience of working with their team?
My overall experience working with Cobblestone Consulting has been a great blend of friendship and professional communication. I don't feel like I'm just another account. I feel like they are in our corner, and they're flexible enough to meet our ever-changing needs.
What specific results have you seen since partnering with them?
The results of working with Cobblestone have been nothing short of incredible. The amount of time I spend creating content is at a minimum on my end, and they take the rest of it and deliver a professional product. Prior to using Cobblestone, it would take me hours to create one video. Now it takes me minutes.
Has your content output changed?
The amount of content we're able to produce in a shorter period of time has also increased dramatically.
What would you say to other businesses considering Cobblestone Consulting?
I'd say to any business that's interested in taking their digital media and their marketing to the next level, to have somebody in their corner that can take away the questions, deliver on the results, you no longer have to take a gut feeling into account with Cobblestone. You have somebody right from the rip that can do it and do it very well.
Frequently asked
How can a subject matter expert avoid spending too much time on digital media production?
Ben Dexter realized he was spending excessive time trying to become a digital media expert and piecemeal together a professional appearance. He found that by partnering with Cobblestone Consulting, he could focus on his industry knowledge while they handled the technical production.
Is Cobblestone Consulting flexible enough for changing business needs?
Yes, Ben Dexter describes the relationship as a blend of friendship and professional communication. He notes that the team is flexible enough to meet the ever-changing needs of NAPA TRACS.
Can Cobblestone Consulting handle niche industry training like automotive software?
Ben Dexter highlights that Cobblestone's industry experience in both automotive and general B2B communication stood out. He felt NAPA TRACS was represented very well by the final product.
Full transcript
About Cobblestone Consulting

Cobblestone Consulting
Official site: www.cobblestoneconsulting.comCobblestone Consulting is a full-service learning and development company specializing in technology-driven training solutions like custom eLearning and LMS deployment. They serve national customers across various sectors, helping organizations like NAPA TRACS transform their performance by replacing generic training with innovative, customized solutions. By aligning learning with specific business objectives, they enable clients to scale professional content rapidly and effectively.
- Industry
- Business Consulting
Topics
- custom elearning
- microlearning
- lms deployment
- national training manager
- efficiency gains
- learning and development
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How this story was recorded
Who recorded this video testimonial for Cobblestone Consulting?
Ben Dexter recorded it themselves — no film crew, no studio. Cobblestone Consulting sent a single Share One link, and the story was captured straight from Ben Dexter's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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