Streamlining Practice Operations Through Integrated E-commerce and Automated Product Management Solutions

Hi, I'm Jon Armstrong. Founder and CEO of Get Healthy Stores. Our company is headquartered in Austin, Texas and I live in Park City, Utah. I was a patient and I had a very poor experience so I knew that with my background in E-commerce, digital marketing, relationship selling. I could take the minutia of building and running a store out of the equation for a practitioner so they could go to market and do what they want to do which is spend time with patients and influence people's health. So, I felt like I could fill the gap in creating a platform that would give them the best opportunity to engage with their audience, both patients, as well as those they might influence through good content marketing in various channels. And solve the problem of them being efficient running their business. The practitioners are solution providers not just supplement providers. Today, we've integrated with over 350 brands across food and nutrition, home, personal care, equipment, diagnostic tests and doctor grade supplements. So with a click of a button those can all be on your site, on your store and sold in a direct model, not an affiliate model. An affiliate model is giving your clients away. Secondly, COVID interestingly became a tailwind for us because practitioners now should understand that your online presence is as important as any physical presence you have. It's an extension of your practice so I like to kind of use the analogy. If you were building a clinic would you just outsource the whole design and selection of how it looks and the furniture and what you're offering and what products and services you offer to some third party. I don't think so. Same thing online, if you think of online store, it's you figuring out what products you're going to offer on your store. Practitioners aren't technologists. They don't want to be a call center for customer service calls. So we wanted to make a difference from a practitioner for giving them the best tools that they could have to be able to run the product side of their business in order to get better health outcomes But them not have to actually be the ones that are doing the heavy lifting of all the minutia around that. So that was number one for a practitioner. Number two, is a time aspect. Practitioners want to have a good lifestyle, they want to have a good practice, they want to influence people through good content but the time it takes to do all those is significant So for patients we wanted to provide them with a good shopping experience. Send somebody to a third party to buy just a supplement, that is a buying experience. Go buy this product. A good portion of those people are going to do that but going to buy anything else. Some portion of them are going to go elsewhere, ie. Amazon. So if you provide them with a to go shop like Amazon, multiple categories, different types of products, et cetera. Then they start shopping, and it really becomes a service for those patients because you have curated good healthy products in a single place for them to buy as opposed to them going and searching for an active ingredient on Amazon for a supplement and who knows what they're going to get and buy because they might save a couple bucks. So Get Healthy has evolved from being a source of buying supplements to being a solution provider for practitioners to be able to engage with their patients. Early on we didn't have diagnostic tests available. Today, you can either sell those on your store directly or you can script them on your recommendation tool. In terms of education, we've embedded education through various learning management systems being integrated into the store. So those videos that you're creating that you want to include in a program, those now can all be included in a single store. So we've gone from being a more tactical point solution to being an entire broad solution for practitioners and the complexity of the functionality we have allows us to do not just a single practitioner in their store but a franchisor, a multi clinic, a practice and provide specific functionality for each of those more broad usages our technology. So I see us in the future continuing to be a leader in providing technology operations and products across a network for practitioners and larger practices to be able to go to market very easily and not have to manage the minutia of technology operations, customer service, sales taxes and product access.