Customer story · Paperless Pipeline
Achieving Scalable Growth and Centralized Document Management for a National Agent Network
Wana Crouch · Recorded 10/15/2024
- Captured on
- Share One · October 15, 2024
- Content fingerprint
- 9fe767c9c236693a
- FNV-1a-32x2 over this page's video URL, capture timestamp and transcript — recompute it to confirm nothing was altered after publication.
Wana Crouch, COO for a National Agent Network, found that Paperless Pipeline provided the scalable infrastructure necessary to overcome growth plateaus. By centralizing documents and checklists in one location, the system enabled her team to transition from chaotic, fragmented processes to a streamlined workflow that supports both independent agents and transaction coordinators.
At a glance
- Primary Use Case
- Centralizing documents, checklists, and communication for a growing national brokerage.
- Reported Result
- Eliminated growth bottlenecks and improved agent adoption through a flexible, simple interface.
- Time to Value
- Not stated
“We really just felt stymied, in a way that we just couldn't grow beyond where we were until we actually found something that worked better.”
“It keeps everything in one central location and they can always go back and access it.”
“Paperless Pipeline is a system that you can grow with for a very long time. I don't know that you could ever outgrow Paperless Pipeline.”
The interview
What was your life like before using Paperless Pipeline?
My life before Paperless Pipeline was a little chaotic mixed in with a little bit of organization. I had tried several different programs and systems. As the chief operations officer I like making sure that we have really good solid systems in place and a lot of the other systems that I tried just didn't seem to have everything in them that we need.
What were the limitations of the other systems you tried?
They might be really good at loading up documents but then they wouldn't be as good with helping with checklists and things like that. So they were either good one way or the other but didn't have everything to offer that Paperless Pipeline does.
Why did you decide to switch to Paperless Pipeline specifically?
The more that our brokerage began to grow we just didn't have the systems that were flexible enough to meet the criteria that we had as far as that growth. So we really just felt stymied, in a way that we just couldn't grow beyond where we were until we actually found something that worked better.
How has the agent adoption and team flexibility been since the switch?
It has been incredible. A lot of times it's hard to get your agents on board with different systems but it was pretty easy to get our agents on board using it. With my transaction coordinators and with our team members and then with our more independent agents, it has given everybody the flexibility to really operate their business and keep up with their documents and with their checklists in a way that works best for them.
What do you think of the training and customer support?
The training that Paperless Pipeline offers is really beneficial. They have a lot of help topics and training webinars that made it really easy to transition. The customer support has been really great. When we contact them they're very responsive and they really get to the bottom of what it is that we're needing at that time.
What are your favorite features of the system?
Having all of the documents in place and I love the way that it tracks emails and notes and keeps up with any kind of interactions. I also think the communication that is available through that system with my transaction coordinator and my listing coordinator makes it so much easier for us to keep on track.
What would you say to someone considering Paperless Pipeline?
I would say to really seriously consider Paperless Pipeline. I've been an agent for 16 years and I found that over the years as my business grew, I had to change my systems. Paperless Pipeline is a system that you can grow with for a very long time. I don't know that you could ever outgrow Paperless Pipeline.
Frequently asked
Is it difficult to get real estate agents to adopt a new software system?
Wana Crouch noted that while it is often hard to get agents on board with new systems, it was 'pretty easy' with Paperless Pipeline. She attributes this to the system's simplicity and the flexibility it gives agents to operate their business in a way that works best for them.
Can a brokerage outgrow its transaction management system?
Yes, Wana Crouch experienced a period where her brokerage felt 'stymied' because their previous systems weren't flexible enough to meet growth criteria. She now believes Paperless Pipeline is a system a company can grow with for a very long time without outgrowing it.
How does Paperless Pipeline handle training and onboarding?
Wana Crouch highlighted that the transition was made easy by the training webinars and extensive help topics offered. She found these resources highly beneficial for moving her team into the new system.
Full transcript
About Paperless Pipeline

Paperless Pipeline
Official site: www.paperlesspipeline.comPaperless Pipeline is a real estate transaction management and document storage platform designed to bring organization to brokerage operations. It serves real estate professionals, including COOs, transaction coordinators, and agents, by providing a centralized hub for documents, checklists, and communication. The software delivers a scalable transformation, allowing growing brokerages to maintain flexibility and efficiency without outgrowing their systems.
- Industry
- Real Estate Software
Topics
- transaction management
- real estate
- chief operations officer
- scalability
- document management
- agent adoption
Watch next
How this story was recorded
Where does the transcript for "Achieving Scalable Growth and Centralized Document Management for a National Agent Network" come from?
It's auto-generated by Share One from Wana Crouch's recording, then lightly cleaned so it stays readable and searchable. Every Paperless Pipeline story published here gets the same treatment. You can publish your own customer stories the same way at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
Collect your own customer stories at share.one