Solopreneur Reclaims Time for Growth Through Strategic Delegation and Cultural Diversity

Josh Bergeron (00:00) their process was very thorough. It was very easy going. It was very inclusive My name is Josh Bergeron. My company is Tikun Collective Design. We are a design and architecture firm that focuses on regenerative design. Before I hooked up with Atlas and got an executive assistant, I was wearing every single hat. I'm a solopreneur. I didn't have a lot of staff. I still don't. And so I was really just... inundated with all of the tasks that are required to run a business and do all the design work. Atlas has helped me overcome this challenge by providing someone who is #1 willing to take on some of the things that I find less interesting or that are not playing into my strengths, playing into my superpower, as it were. someone who is willing to then also stretch herself by taking on some things that I might enjoy, but don't really have time for. For instance, like some of our marketing efforts like newsletters and things. what caused me or inspired me to choose Atlas over other options was #1 I really liked the idea of working with someone outside of America, someone that might be from a different culture. That is a huge value within our company is diversity. another key piece was, to be honest, the price point. it was very good. I wanted to make sure that that meant a living wage in that country wherever that person was from and it does. And the other piece was just knowing that there wasn't a huge commitment. It was very low risk for me. I could try this out, see if it worked. If it didn't, I was free to move on. I love when people start getting so acclimated to what we're striving to do in the world that they realize that they have agency and can make their own decisions and start working on things. you know, it's like delegation through inspiration. So that's been great. Some of the largest areas I've seen growth and the results of having an EA, I've been able to move on to doing other things. I might not be the traditional, you know, version of the story here because I've just ratcheted some of the new things up that I didn't have a chance to get into. It's given me the ability to rise to being able to do new things. Well, what really stands out about Atlas's approach to this entire endeavor is their ability to be thorough in the beginning. I ended up having one or two sales calls for a solopreneur is extremely important because I'm all over the place. I know exactly what I'm doing for my projects, but how to grow a company is oftentimes a second thought because I'm here to serve my clients. learning from Atlas has been great about how to structure my daily tasks and needs around what really excites me What I would tell someone on the fence about working with Atlas is just try it. it's fun. It's a great group of people. There's like virtually no risk. You know, it's a little bit of your time and you're learning something about your company while spending the time onboarding. And then you get to meet some great people, interview them and see how they work out, And it's been a great experience.