Recovered Ad Accounts and Built a High-ROI Funnel with Decreasing Acquisition Costs

Having Curt and Nick running our ads and being part of a marketing team, I feel like I have this secret weapon in my back pocket. Hey, my name is Dan Liebens. I'm based out of Austin, Texas, and my business is Share.One. At Share One, we have a team of reporters that specialize in interviewing your clients to extract the best sound bites to help your conversions and really build trust in the marketplace. Since the beginning of Share One, we have been struggling quite a bit with getting qualified leads for our business. We spent about a year on Google Ads. Spent a lot of money, a lot of time with very, very little return on our investment. And then we started jumping into meta. So primarily Facebook and Instagram ads and things were running okay. And unfortunately our ads account got shut down by Facebook for really no apparent reason. We couldn't recover it. So we stopped and this was through another agency. And almost about a year ago, we started working with Black Box Media. And they came in and resurrected our ads accounts and built out a whole bunch of different ad campaigns, warmed up our accounts. And we were really doing very, very well up until September of 2025, where the meta algorithms changed. And all of a sudden we were getting five to 10 new clients per week through our meta campaigns with black box media went down to zero for quite some time. And it was an interesting. pivot in the marketplace. Since the algorithm change in September, working with Curt and Nick and his team has been absolutely tremendous. I really see them as being an extension of your team. They're not just an agency that just runs your ads. We have weekly meetings. We really kind of dive into different campaigns and conversions, the CPMs and numbers, coming up with ideas, even running through their AI tools to create new VSLs. I've never really had such a deep understanding. of the power of conversion optimization. And today we're back up and running and every week that we meet with them, our costs keep lowering and we are very, very dependent on them in terms of our new client acquisition channels. Working with Nick and Curt feels like a true extension of our own team. I feel like they do take ownership over our account. They truly care. And as Curt always says, Hey, I like to spend your money the way I spend my own money. And being able to, especially in the beginning when you're switching campaigns and you're still trying to figure out what is converting and what's not, they give us so many ideas down to what types of scripts, what types of formulas to use and what types of ads to create, what types of campaigns and helping us with course tracking all the conversions through all of our landing pages, different ad types. It's been really tremendous. We finally have really honed in on a really good campaign and we've tried hundreds and hundreds of different ad sets. tried different angles, all sorts of different campaigns. And we finally have one funnel that is converting really, really high. And we're excited about that, which is really every business person's dream is to have a positive ROAS funnel. And we have one today. And what's great about it is that the CPMs and the cost of acquisition keeps going down week over week because we keep optimizing it. And they're not just kind of a set it and let it run type of agency. They truly care about every dollar that you spend. They care about even on a backend processes. Hey, these leads that are come in, are you making sure that you're following up with them? What can we do to support you? How can we optimize it even further? It truly is an extension of your team. So I almost see them as my dedicated marketing team. If you're sitting on the fence about hiring yet another agency to run ads for you, I would strongly encourage you to give Curt Nick. a shot. They've been doing it for over a decade and it's not a typical agency. They truly come in and make sure that everything is optimized to you. And every week that we meet, we go through all the details. They give you ideas. truly is an extension of your team and not just an agency that you pay to run ads for you. When I talk to other people, other agencies or networking events and kind of poking around, seeing what other people are doing, I'm always walking away so confident. that I absolutely have the most knowledgeable and the most caring team and they're here to help us optimize it even further. So thank you, Nick and Curt.