Customer story · Flipping 50
Health Professional Launches and Sells Out Beta Program with Menopause Fitness Specialist Certification
Charleszetta Smith Ford
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Charleszetta Smith Ford, a health professional, utilized Flipping 50’s Menopause Fitness Specialist program to transition into specialized coaching. By following Debra Atkinson’s science-based modules and business encouragement, Charleszetta successfully launched an online program in October and sold out all five slots of her initial beta program, achieving a significant return on her investment.
At a glance
- Primary Use Case
- Menopause Fitness Specialist Certification and business coaching
- Reported Result
- Launched online program and sold out 5-slot beta program
- Key Learning
- Science-based rest and recovery protocols for menopausal women
“Once the investment was made and I saw what I was receiving for my investment, hands down worth it.”
“I ended up selling—or like selling out—I have five slots for my beta program.”
“If you are on the fence about working with Debra, I would say, get your butt up off the fence, leap over, because you're in good hands.”
The interview
What made you hesitant about working with Flipping 50?
As a health and fitness professional, what made me hesitant about working with Flipping 50 was honestly the cost. But once the investment was made and I saw what I was receiving for my investment, hands down worth it.
Why did you choose the Menopause Fitness Specialist program?
I was in a space where I knew I wanted to get certified as a Menopause Fitness Coach or specialist. And Debra, the way she packaged the fitness specialist program, I mean, I didn't have to go searching anywhere. The modules helped me to understand what I would be learning. The actual handouts provided me with something that I could give my clients without having to reinvent the wheel, and that's what made it worth it.
What made you decide to work with Debra Atkinson specifically?
What made me say yes to working with Debra was every single platform that I saw her on, the same, no rambling, just very clear in her messaging. And I knew that that was a person being that she was an ex-educator, someone that I could learn from.
What are some specific things you have learned from the program?
Some of the specifics that I've learned from working with Debra, with the Flipping 50 Fitness Exercise Program, is rest and recovery. It's not just about taking a day off but planning it. She's taught me I'm thankful for the knowledge that I'm receiving from Debra.
What surprised you most about working with Debra?
What surprised me the most about Debra was just how genuine she is. Like that very first coaching call, I had no idea that I was going to get her personally because I was getting the recordings for the modules. When I click play and she was there, and it's like, 'Hi, Charleszetta.' I'm like, 'You're real? Oh, my gosh.' What I get from Debra is that she really genuinely wants to help us.
How has the coaching impacted your professional confidence?
Having Debra's techniques in my toolbox have helped me to grow in confidence. Debra's encouragement—she's just like, 'Zetta, when you show up for coaching next week, I want to hear that you connected with some of those hot leads.' I didn't feel as though she was making me feel small or uncomfortable, but just that she sees something in me.
What business results have you seen since starting?
She said you got to fly the plane with a wing off. I ended up selling—or like selling out—I have five slots for my beta program. Because Debra just encouraged me in such a way, and she said that I can build a plane while it's flying, that gave me my push to get off the sidelines. And I launched an online program in October because of her urging in such a gentle way.
Frequently asked
Is the Flipping 50 Fitness Specialist program worth the cost?
Charleszetta Smith Ford initially felt hesitant about the investment cost. However, she concluded it was 'hands down worth it' due to the comprehensive modules, ready-to-use client handouts, and the direct access to Debra Atkinson's expertise.
What is Debra Atkinson like as a coach?
Charleszetta was surprised by Debra's authenticity and genuine nature, noting that she is the same person on and off camera. She described Debra as an encouraging mentor who provides clear, science-based messaging without rambling.
Can Flipping 50 help me launch a fitness business?
Yes, Charleszetta credits Debra's urging for her ability to launch an online program in October. By following the advice to 'build the plane while it's flying,' she successfully filled her five-slot beta program.
Full transcript
About Flipping 50

Flipping 50
Official site: www.flippingfifty.comFlipping 50 is a health and wellness platform specifically designed for women in menopause and beyond, providing science-based fitness and nutrition programs. Founded by Debra Atkinson, the company focuses on helping women balance hormones and boost metabolism through tailored strength training. They serve both individual women seeking vitality and health professionals looking for specialized menopause fitness certifications.
- Industry
- Womens Health Platform
Topics
- professional certification
- health and fitness
- entrepreneur
- business growth
- menopause coaching
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How this story was recorded
Who recorded this video testimonial for Flipping 50?
Charleszetta Smith Ford recorded it themselves — no film crew, no studio. Flipping 50 sent a single Share One link, and the story was captured straight from Charleszetta Smith Ford's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.
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