Customer story · Event Profit Engine
Luminary Media Founder Achieves 37% Year-Over-Year Growth Through Strategic Event Networking
Chris Van Loan II · Recorded 4/12/2025
- Captured on
- Share One · April 12, 2025
- Content fingerprint
- f362d4f3be9c8d62
- FNV-1a-32x2 over this page's video URL, capture timestamp and transcript — recompute it to confirm nothing was altered after publication.
- See the signed provenance record — issued by Share One, the original recorder of this video.
Chris Van Loan II, founder of Luminary Media, reports that Event Profit Engine helped grow his business by 37% year-over-year. By leveraging Alex Moscow's formula for six and seven-figure events, Van Loan transitioned from seeing events as loss leaders to high-profit opportunities while gaining strategic connections from a room of successful entrepreneurs.
At a glance
- Primary Use Case
- Strategic networking and event profitability
- Reported Result
- 37% year-over-year business growth
- Key Outcome
- Six to seven-figure event revenue potential
“My business has grown 37% year over year because of the connections that have come from Alex Moscow's events.”
“He's really distilled it down into an art and a science where people can just follow his formula... to help people make six-figures, even seven-figures, from a single event.”
“It's not just the amazing content on stage. There is also a feeling that you're going to be taken care of and really treated well at all these events.”
The interview
What is your experience with Alex Moscow's approach to event profitability?
I have personally seen him help people make their events way more profitable. A lot of entrepreneurs are breaking even or even losing money, and it's kind of sad how it's become normalized where people will think of events as a loss leader. Alex has distilled it down into an art and a science where people can follow his formula to make six-figures, even seven-figures, from a single event.
Who are you and what is your business?
My name is Chris Van Loan II and I'm the founder of Luminary Media.
What makes the environment at these events unique?
Not only the content that you get from the stage—and he gets amazing speakers—but also every single other person in the room is a highly successful entrepreneur. I always feel really supported because there is just a real hospitality and a real intentionality around every single thing that comes with these events.
How has attending these events impacted your bottom line?
My business has grown 37% year over year because of the connections that have come from Alex Moscow's events. I can say directly coming to his events, networking with the people in the room, it has grown my business by a lot.
What kind of support does the team provide during the event?
Whether you're looking for a strategic connection to grow your business or you have some basic questions, there's always going to be a team that will help you, no matter how big or how small your ask. There is a feeling that you're going to be taken care of and really treated well.
Frequently asked
Are business events just a loss leader for marketing?
Chris Van Loan II notes that while many entrepreneurs normalize losing money on events, Alex Moscow has distilled a formula that turns events into profitable six or seven-figure assets rather than just top-of-funnel services.
What kind of support can I expect at Alex Moscow's events?
Chris describes a high level of hospitality and intentionality, stating there is always a team available to help with any request, whether it is a strategic connection or a basic question.
Is the networking at Event Profit Engine high quality?
According to Chris, every person in the room is a highly successful entrepreneur, which directly contributed to his 37% year-over-year business growth through the connections made.
Full transcript
About Event Profit Engine
Event Profit Engine
Official site: alexjmoscow.com/event-profit-engineEvent Profit Engine, led by Alex Moscow, provides a distilled formula to help entrepreneurs transform events from loss leaders into highly profitable six and seven-figure assets. They serve successful entrepreneurs by combining high-level stage content with strategic networking opportunities and intentional hospitality. The program delivers a specific art and science for event monetization and business growth through high-value connections.
- Industry
- Event Strategy Consulting
Topics
- event strategy
- entrepreneur
- business growth
- networking
- event profit engine
Watch next
How this story was recorded
How long did it take Chris Van Loan II to record this Event Profit Engine testimonial?
Just a few minutes. Share One walks the customer through one question at a time, so Chris Van Loan II never had to plan a script or re-shoot. The polished page you're reading was produced from that single take — see how it works at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
Collect your own customer stories at share.one