Mastering the Art and Science of Sustainable, Profitable Event Business Models

Event Profit Engine is the place to not only have that human to human connection, but to have that with the right humans, with the curated humans that are here for the same mission, here for the same vision. That's the room you want to be in. Hi, I'm Reid Perez and I am a seasoned brand strategist, a mastermind, founder and investor, speaker and author. And I'm really excited about some of the events and the retreats and the experiences that I am putting on for people to help them go through their transformation. There's a lot of events that 1 can attend and when I spoke with Alex about his niche in events, there isn't any kind of event that's really geared towards community leaders, event host retreat hosts, people who are putting on events and experiences. And so it's really important for me to be around other community leaders, other event host, to kind of learn some of the pitfalls, to avoid, to learn some of the best practices, but also just to be in the co creation energy with other people who are facilitating and leading transformation for other people. So 1 of my favorite parts of Event Profit Engine is really just the curated community. Alex is masterful in his own leadership and putting on events. He's a walking, talking advocate of what it looks like to put yourself out there, to be a leader of communities. And so the favorite part is really in the community, it's the connections with the people. And so I love that he kind of brings in the music and the dance and the energy. Quality food is really important. And so think it's really just the orchestration of all these pieces coming together that makes his events masterful and fulfilling to attend. 1 of the biggest takeaways that I got from Event Profit Engine is that there's both an art and a science of not only creating an experience but also the business aspect of it. And so we all want to create transformational experiences. And when you can get that perfect blend of really the artistry and the experience of that, the transformation, while also being mindful of how do I make this a business model, how do I make this something that is sustainable and that creates opportunities not just for your own business but for other people, I think it's really the healthy integration of those two. so that if you're someone who's looking to put on an event or a retreat or a mastermind that you're really armed to have both of those in your toolkit so that you can not only optimize your impact, but it can also be a sustainable, profitable event business model for, for your business.