Customer story · Mindshare
Mindshare Conference Delivers High-Intention Leads and Ideal Customer Profile Match
Justin Saunders
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Justin Saunders, COO of Vitaboom, reports that Mindshare provides the best conference experience for vendors seeking traction with practitioners. Saunders noted that every conversation involved their ideal customer profile, resulting in a high-intention lead list of practitioners specifically looking for products to increase revenue and scale their businesses.
At a glance
- Primary Use Case
- Exhibiting to reach health practitioners
- Reported Result
- 100% ideal customer profile match
- Lead Quality
- High-intention leads with no riff-raff
“If you are a vendor that's trying to gain traction with practitioners like we are, I haven't been to a better conference.”
“Every single conversation, every single practitioner that we've talked to here is right in our ideal customer profile.”
“The lead list that we have, they're all high-intention leads.”
The interview
What is your experience as a vendor at this conference?
If you are a vendor that's trying to gain traction with practitioners like we are, I haven't been to a better conference. The people come here with the mindset to want to develop their business. And so you're meeting them exactly where you should be meeting them in the process.
What are the attendees looking for when they visit your booth?
They're looking for more products, more ways to scale, more ways to grow.
Who is your ideal customer and does this event reach them?
It's important for us as an exhibitor - especially a conference like this - it's our ideal customer. It is practitioners who are looking to increase revenue, grow their business, find scale, and that's exactly what we can help them do.
How would you describe the quality of the leads you've collected?
Honestly, the lead list that we have, they're all high-intention leads. Every single conversation, every single practitioner that we've talked to here is right in our ideal customer profile, exactly the types of conversations we want to be having.
How does the attendee quality compare to other events?
Other conferences may be bigger, more attendees, but there's a lot of riff-raff that we have to sort through. Here, every single practitioner is exactly who we want to talk to.
Frequently asked
How does Mindshare compare to larger industry conferences?
Justin Saunders notes that while other conferences may have more attendees, they often include 'riff-raff' to sort through. Mindshare differs because every single practitioner is a high-intention lead aligned with their ideal customer profile.
Full transcript
About Mindshare
Mindshare
Mindshare hosts specialized conferences designed to connect vendors with health practitioners. The events focus on bringing together professionals who are actively seeking products and strategies to increase revenue and scale their businesses. By filtering for high-intention attendees, Mindshare ensures exhibitors meet their ideal customer profiles without the typical industry noise.
- Industry
- Health Practitioner Business Network
Topics
- exhibitor
- coo
- lead generation
- practitioner networking
- business growth
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How this story was recorded
Was Justin Saunders paid or coached to say this about Mindshare?
No. Share One records unedited answers to a fixed set of questions, so what Justin Saunders says is what Justin Saunders said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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