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Customer story · Geobear

Geobear Delivers Sustainable Ground Engineering Through Rapidly Growing International Geopolymer Solutions

Roland Caldbeck · Recorded 12/17/2024

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Roland Caldbeck, Vice President of Sales at Geobear, highlights how the company delivers non-disruptive ground engineering using geopolymer technology. Geobear provides more cost-effective and environmentally friendly solutions compared to traditional methods, specifically reducing customer stress by solving subsidence problems with less disruption and a focus on decarbonization through sustainable geotechnical asset management.

At a glance

Primary Use Case
Non-disruptive subsidence and settlement repair
Reported Result
Reduced customer stress and lower carbon impact
Company Values
SPIRE: Safety, Partnership, Integrity, Respect, Excellence
Integrity really means that we do what we say we will do and we therefore deliver on all of our promises.
We look to improve people's lives through solving their problems, reducing the stress and also actually by having a positive impact on the decarbonization of the planet.
We are less disruptive than many of the alternative solutions... frequently a more cost effective solution.

The interview

What makes Geobear an exciting place to work?

Geobear is a rapidly growing company, which creates more opportunities for people internally. My role has developed considerably over the years I've been here; it's never a dull moment as we are opening new markets and developing new solutions in a very dynamic environment.

What are your primary responsibilities as Vice President of Sales?

My primary responsibilities are developing the processes within the business and digitizing the customer journey from beginning to end. I am also responsible for supporting various business units, providing training, and the ICT team reports to me at the group executive level.

What are the core values of Geobear?

Our company values are 'SPIRE'. Safety means everyone goes home safe. Partnership involves developing close relationships with customers and internal teams. Integrity means we do what we say we will do. Respect means treating everyone fairly for long-term relationships. Excellence is about exceeding customer expectations.

What is the purpose and vision of the company?

Our purpose is to improve the quality of lives by reducing the stress that comes from subsidence or settlement problems and having a positive impact on decarbonization. Our vision is to be the world's leading provider of sustainable geotechnical asset management solutions.

What attracted you to join Geobear originally?

The key things were the opportunities to be involved in an international business, the excitement of a rapidly growing company with exciting technology, and working with a wide variety of people from across the spectrum of the world.

How does Geobear's solution compare to traditional alternatives?

We are less disruptive than many alternative solutions, meaning we create less stress for our customers. We solve problems more efficiently and frequently provide a more cost-effective solution when looking at the overall cost to the customer.

How would you describe the internal culture at Geobear?

We are a close-knit, relatively small, and dynamic team. We have a very strong belief in delivering for our customers, which unifies everybody. We are flexible and able to take on new developments, making it an interesting place to work.

Frequently asked

Is Geobear's technology as reliable as traditional underpinning?

Roland Caldbeck emphasizes that Geobear collects significant data to evidence their solutions. He notes that the company prides itself on integrity and engineering excellence to ensure they deliver exactly what they promise.

How does Geobear impact the environment?

According to Roland Caldbeck, Geobear has a positive impact on the decarbonization of the planet. They achieve this by delivering more environmentally friendly solutions compared to traditional, high-carbon ground repair methods.

Is Geobear a global company?

Yes, Roland Caldbeck describes Geobear as an international business working across a number of different markets. He himself is based in Tampere, Finland, and manages global responsibilities including ICT and sales processes.

Full transcript

I think Geobear represents a great opportunity for anybody to come and work at. One of the exciting things at Geobear is that we are a rapidly growing company that means that it creates more opportunities for people internally. I'm a good example of that as well in that my role has developed considerably over the years that I've been with Geobear and in that way it's always been exciting. It's never a dull moment. There's always new things happening. We're opening up new markets, we're developing new solutions, so it's a very dynamic and exciting place to work. Plus, we advantage that we have genuinely great solutions that really deliver for our customers, which make it a place to work which you really feel the thankfulness from the clients, which makes it a very rewarding place to work. Hello, my name is Roland Caldbeck. I'm Vice President of Sales for Geobear and I'm based in Tampere in Finland and as Vice President for Sales. My primary responsibilities are developing the processes within the business and digitizing the customer journey from beginning to end. I'm also responsible for supporting the various business units and providing training and at the group executive team level the ICT team reports to me as well. I've worked at Geobear since the 1st of January 2017, so that's almost 18 years. Our company values "SPIRE", so we use that as an acronym and that refers to then Safety. So, first and foremost that means everyone going home safe and making sure that all of the third parties that we interact with are safe at all times. And then we have Partnership, and through partnership what we mean then is developing close relationships with our customers, so that we can fully understand their problems and develop the best solution for them. And then also working closely internally as teams in order to be able to best deliver for our clients. Next, then we have Integrity, which is perhaps the most important of all our values and given especially the industry that we work in where it's not always renowned that companies deliver on their promises. So, for us integrity really means that we do what we say we will do and we therefore deliver on all of our promises. Then we have Respect and by respect we mean that we treat everybody fairly and we seek to build long term and lasting relationships with parties that we interact with. And then we have Excellence and excellence then is all about delivering as best we can and exceeding the customer expectations as much as possible. In terms of our purpose, our purpose I think put simply is to improve the quality of lives of everybody and all the people who we interact with and especially by reducing the stress that inevitably will come into your life if you're suffering from sort of subsidence or settlement related problems. So we look to improve people's lives through solving their problems, reducing the stress and also actually by having a positive impact on the decarbonization of the planet through delivering more environmentally friendly solutions. In terms of the vision, the vision simply is to be the world's leading provider of sustainable geotechnical asset management solutions. Integrity is perhaps the most important of our values and simply what it means is that we do what we say we will do and this is something which we pride ourselves on. I think the key things that attracted me at the time were the opportunities to be involved an international business and excitement of being a part of a rapidly growing business that has exciting technology and exciting solutions and working with a wide variety of people from across spectrum of the world. We believe strongly in the engineering side of what we do. We collect a lot of data in terms of our solutions so that we're able to very much evidence that we have been able to deliver on what we said we would do. We are less disruptive than many of the alternative solutions. Meaning that we create less stress for our customers. We're able to help solve their problems in a more efficient and frequently - especially when you look at the overall cost of the customer and more cost effective solution. Geobear is a very dynamic place to work. We are not a big company but we're working across a number of different markets which makes it exciting to interact with a wide range of people. We are a close knit team. We have a very strong belief in delivering for our customers and that's one of the things that unifies everybody within the business that being a relatively small and dynamic company means that we're also flexible and able to develop and take on new processes and new developments that mean that it's always a very interesting place to work as things are frequently developing and changing.

About Geobear

Geobear is a global leader in non-disruptive ground engineering, utilizing geopolymer injection technology to stabilize soil and repair structural subsidence. They serve a diverse range of clients including homeowners, commercial businesses, and public infrastructure authorities like airports and railways. By replacing slow, high-carbon traditional underpinning with fast, sustainable solutions, Geobear restores structural integrity while significantly reducing environmental impact.

Industry
Ground Engineering Services

Topics

  • ground engineering
  • subsidence repair
  • geopolymer injection
  • sustainability
  • infrastructure
  • asset management

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How this story was recorded

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Roland Caldbeck recorded it themselves — no film crew, no studio. Geobear sent a single Share One link, and the story was captured straight from Roland Caldbeck's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.

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