Dr. Vincent Pedre Automates Video Testimonials to Build Trust and Social Proof

Videos are king and there's nothing that trumps a video. They outperform any other form of testimonial that you can get. So, I would recommend Share One to anyone who needs to market their business. I'm Dr. Vincent Pedre, known as a functional gut expert. I've written two best- selling books on the gut. The first one was Happy Gut. Second one came out in 2023, It's The Gutsmart Protocol. and I've done hundreds of podcast interviews. I'm pretty well known in the space as a gut expert. As much as I just want to do the work that I do and not worry about having to promote or market myself, the truth is that, if you don't show people the potential of what it is that they can accomplish when they've been feeling miserable for months or oftentimes for years, when they come to see me, having people have been through my programs and have worked with me one-on-one, be able to express what it's done for them in a video format - which is much more personal than reading just a written testimonial on a website - is something that just provides the type of social proof that sometimes people need to get them to take that very first scary step in the direction of their health. Because a lot of times people are stuck and most of the people that come to see me have already been to multiple practitioners. They feel burnt, they've lost a bit of their trust in doctors and being able to see a testimonial from an actual patient that has had a great experience and to memorialize that through this interview process is just something that's essential for marketing nowadays. people People look at a lot of different things. nowadays. They They look at your website, they look at testimonials and at the end of the day you might not always be able to quantify which touch points point was it that convinced the person to come work with you but we know that it takes multiple touch points. And a lot of times if they can see themselves in the story of the person who left the testimonial that makes it easier for them to visualize that this could be them. That they could actually improve or even regain the health that they feel they're never going to have again. And those are great ideas. You should send out an email on where to use testimonials. The best places to use the I use the testimonials on my website. I think that's really important as social proof. We've also used them in email campaigns to share with people and let them know the types of services that we provide and we're always looking for new ways that we can refresh and reuse the testimonials to help people make the very difficult and personal decision to decide to work with me as a practitioner. The great thing about Share One is that it takes all of the, the admin work that is just not fun, off your plate. You basically just have to intro the, the patient, the client that you want to do the testimonial to Share One and then they basically just take over from there. And the next thing you know, they've booked the interview and a couple of weeks later you have a video testimonial in your inbox to review and approve. so I I I think the process is is super easy and I know that if I tried to do this myself, it would never get done. Okay. We know that nowadays Google prioritizes videos over anything else on 'search' and if you go into Google searches the first top searches are going to be YouTube videos.