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Do video testimonials actually work for small businesses?

40 people answered this on the record, across 8 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 16 interviews. team, hiring or delegation wins was another volunteered theme, appearing in 8 interviews. The timeframe described most often was over a year. These were open-ended interviews, so an unmentioned change should not be read as a result that did not happen.

Based on interviews recorded up to 2026-09-16. Updated as new interviews arrive.

Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Changes customers chose to talk about

Based on 40 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

Themes volunteered by people answering: Do video testimonials actually work for small businesses?
Volunteered themeInterview mentions
More clients16
Team & hiring8
Confidence7
Better systems6
Felt supported3
Less pain3
  • “We have to have real clients that have experienced your transformation for us to be able to interview.”Curt Maly
  • “Like I see a business started, like, in a year or two and, you know, they got a couple of employees, but where do you see, like, these larger businesses that if they just got more testimonials, like they're already do…”Curt Maly
  • “I always had kind of written testimony, quotes from people and there's just this, trust and connection when you have live real people giving you testimony and so I finally like bit the bullet and said you know we're j…”Laura Frontiero
  • “What's the actual process, and how are you able to do this so so efficiently and so quickly?”Curt Maly

How long it took them

  • Over a year · 1

The interviews behind this answer

What they doubted first

  • “Subsidence is historically an expensive thing to cure.”Mr Mark J Allen
  • “The pre support, it gets, uh, makes no doubt probably doing it right for me personally.”Mike Cox
  • “Yes. Greg Bill admitted he was 'very, very skeptic' about the program initially, but the results made a believer out of him. He noted that the program is not a generic doctor's visit and requires an open mind to see how the different aspects pull together.”Linda & Greg Bill

Follow-up questions they answered

How much effort is required from the business owner to get testimonials?
According to Dr. Diane Mueller, the process is incredibly simple. She only had to provide a list of names and emails and notify her clients that Share One would be reaching out, after which the team handled every step of the follow-up and production. — Dr. Diamond Mueller
Is Share One worth the investment for a small business?
Dr. Mueller states that Share One is one of the cheapest investments a person can make from a marketing standpoint. She believes the value provided in drawing out impactful details from clients far exceeds the price they charge. — Dr. Diamond Mueller
Where can these video testimonials be used effectively?
Dr. Mueller plans to use the videos on her website to build a 'wall of love,' in social media posts, and within email campaigns to provide social proof that backs up her marketing copy and calls to action. — Dr. Diamond Mueller
Is the Mindshare Collaborative worth the investment for vendors?
Will Humphreys states that the Mindshare Collaborative makes your return on investment exponential by driving people to your table. He notes that by the middle of the first day, he already had a number of leads on his calendar. — Will Humphreys & Tone Williams
How does Mindshare help with brand recognition?
According to Will Humphreys, being at the event allows you to be associated with top brands and thought leaders in healthcare. This association automatically elevates a vendor's brand across the board. — Will Humphreys & Tone Williams
What is the networking environment like at Mindshare?
Will Humphreys describes a collaborative atmosphere where he has already started discussing ways to grow collective businesses with other sponsors. He emphasizes that the organizers know how to get people together effectively. — Will Humphreys & Tone Williams

Where these people were

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