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What do real people say about lead generation?

54 people recorded interviews about lead generation across 26 organisations. more clients, leads or patients was the most commonly volunteered theme, appearing in 26 interviews. The most common timeframe people described was over a year. Every figure below is a count of what people said in their recorded interview — not a clinical trial or a survey.

First-hand accounts from people who talked about lead generation in their recorded interview.

Changes customers chose to talk about

Based on 54 open-ended customer interviews. These are themes people mentioned without being asked to rate every possible outcome. If someone did not mention a change, that does not mean it did not happen.

  • More clientsmentioned in 26 interviews
    “And I am having more people reach out to me requesting a discovery call, more discovery call, bookings over the last few weeks.”Sarah Phillippe
  • Revenue growthmentioned in 13 interviews
    “We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had wa…”Aleksa Narbutaitis
  • Team & hiringmentioned in 12 interviews
    “And working with Mike and his team have been so effective that I has been able to largely eliminate every other type of marketing strategy that I've had.”Dr.Diane Mueller
  • Better systemsmentioned in 11 interviews
    “We've been able to kind of simplify our marketing processes.”Denise Ambayec
  • Felt supportedmentioned in 7 interviews
    “It's a lonely business, but to share and realize that there's other people who have some of the same challenges and struggles as you do, and to be able to share and support one another. and then look for the opportuni…”Jamey Schrier
  • Confidencementioned in 6 interviews
    “I had confidence that Mike really knew what he was doing, and also he had helped a colleague too, and she got great results.”Dr. Alison Egeland
  • Mobilitymentioned in 5 interviews
    “We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had wa…”Aleksa Narbutaitis
  • Mood & stressmentioned in 3 interviews
    “We were able to drop soundbites from these testimonials on those sales calls and then send them as follow-up materials for these prospects for our school to understand on a deeper emotional level from women who had wa…”Aleksa Narbutaitis
See the full data tables for Lead Generation →Read the research write-up →

How long it took

  • 6 – 12 months · 1
  • Over a year · 3

Stories in this topic

Showing 12 of 54 interviews.

What people were sceptical about first

  • “I have recommended Naturopathic SEO to my friends and colleagues because they care, because they are extremely valuable, and because I've seen it to be one of the most cost effective ways to generate leads.”Dr.Diane Mueller
  • “I was kind of worried initially because we don't perform home health services across the board. I was curious how that was going to translate into our community-based services. However, I was able to easily adopt their principles and values into marketing for…”Denise Ambayec
  • “Miro states the value is 'absolutely insane' and a 'no-brainer,' noting that while there are more expensive masterminds, the quality of even one aligned relationship makes the experience priceless.”Miro Heyink

Frequently asked

How can a lean team manage video testimonial production without internal expertise?
Aleksa Narbutaitis noted that while they wanted student stories, execution was difficult due to limited expertise in video editing and interviewing. By outsourcing to Share One, they simplified the process to just sending a list of names and receiving finished, branded videos weeks later. — Aleksa Narbutaitis
Are video testimonials better than AI marketing tools for building trust?
According to Aleksa, there is no AI chatbot or marketing hook that markets a program better than word of mouth. She recommends Share One as a 'real human way' to communicate value through voices that matter in an increasingly noisy, AI-replicated world. — Aleksa Narbutaitis
How do you use video testimonials in a high-touch sales process?
Aleksa explains that they used Share One videos as soundbites during sales calls and as follow-up materials. This allowed prospects to see themselves in the shoes of previous students who shared common industries, objections, or pain points. — Aleksa Narbutaitis
How can I tell if my practice is invisible to potential patients online?
Dr. Diane Mueller noted that Mike from Health Biz Scale showed her exactly how patients were searching for key topics where her name did not appear. This identified a 'huge gap' between what patients wanted and her practice's actual search criteria visibility. — Dr.Diane Mueller
Is SEO effective for generating high-quality patient leads?
Yes, Dr. Mueller emphasized that the quality of leads increased significantly, ensuring callers were the 'right fit' who could actually invest in her business. This allowed her to eliminate other marketing strategies entirely. — Dr.Diane Mueller
What makes Health Biz Scale different from standard SEO agencies?
According to Dr. Mueller, the agency uses a developer-mindset to optimize sites beyond standard marketing, offering creative solutions like high-ranking online quizzes and custom lead magnets rather than a cookie-cutter approach. — Dr.Diane Mueller

Organisations in this topic

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