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Customer story · Living Light

Chiropractor Successfully Launches Online Brand and Books Calls Through Personalized Mentorship

Joe Hochstein · Recorded 5/14/2026

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Share One · May 14, 2026
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Joe Hochstein, a chiropractic physician, used Perfect Practice Mentorship to transition his expertise into the online space. By identifying his unique skillset and niche, Hochstein successfully launched his online brand and is now actively booking calls on his calendar with potential clients while maintaining his full-time practice.

At a glance

Primary Use Case
Launching an online brand and finding a specific practitioner niche.
Reported Result
Successfully booking calls on his calendar with potential clients.
Key Support
Personalized guidance from Sachin and his team.
They found my skillset that I didn't even know that I had... they found all the good stuff in me and kind of brought it out of me.
I felt that this was an extremely personalized approach helping me launch my online business.
I'm booking calls on my calendar. I would recommend this for sure to any practitioner really in this type of space.

The interview

What was the initial challenge you were facing before joining the program?

I was looking to expand and help other people. I understood that I had so much more to give, and I wasn't quite sure what angle to go and what angle to take, and I was really struggling with finding my niche.

How did the mentorship help you develop as a practitioner?

They found my skillset that I didn't even know that I had. I was really hesitant, I was really shy, and I wasn't quite sure the practitioner I could become. They found all the good stuff in me and kind of brought it out of me.

What does your professional life look like now after implementing the systems?

I do love this new lifestyle that I have where I hop on calls with potential clients and really see if it's the right fit for them. I'm still working full time as a chiropractic physician at the office, but I really do like what my life is looking like now because I have the opportunity to potentially help somebody with their health.

What surprised you most about working with the Perfect Practice group?

How willing and how generous and how really just helpful the whole group is towards my concern and what I needed to feel good about investing in this program. I felt that this was an extremely personalized approach helping me launch my online business.

What specific results are you seeing in your business currently?

Right now my life is looking like it's really exciting. This is exactly what I wanted. I'm booking calls on my calendar. I think Perfect Practice gives you all of the tools and really guides you through the whole process in order to get there.

Who would you recommend this program to?

I would recommend this for sure to any practitioner really in this type of space because we have so many more people to help. I know there's a lot of practitioners out there that really want to do more and reach more people all over the country than even the world.

Frequently asked

Is Perfect Practice Mentorship worth the investment for hesitant practitioners?

Joe Hochstein noted that the group's generosity and helpfulness addressed his concerns about the investment. He felt the approach was extremely personalized rather than feeling like 'just another number,' which gave him the confidence to move forward.

Can a full-time chiropractor launch an online business simultaneously?

Yes, Joe Hochstein is currently working full-time as a chiropractic physician while successfully booking calls for his new online brand. He credits the program's tools and guidance for making this lifestyle change possible.

How does Perfect Practice help if I don't know my niche?

Joe Hochstein shared that he was struggling with finding his niche and was hesitant about his potential. The program helped identify his existing skillsets and 'brought out the good stuff' to define his identity in the online space.

Full transcript

So essentially I was looking to expand and help other people. I understood that I had so much more to give, and I wasn't quite sure what angle to go and what angle to take, and I was really struggling with finding my niche. So I really think that Perfect Practice helped me as a practitioner. Basically, they found my skillset that I didn't even know that I had, and there was a lot there, but I was just really hesitant. I was really shy, and I wasn't quite sure the practitioner I could become. And I feel like they kind of found that in me. They found all the good stuff in me and kind of brought it out of me. I do love this new lifestyle that I have where I hop on calls with potential clients and really see if it's the right fit for them. I'm still working full time as a chiropractic physician at the office, but I really do like what my life is looking like now, because now I have the opportunity and the chance to potentially help somebody and really help them with their health. Perfect Practice, allowing me to find myself as a practitioner in the online space and the wealth of knowledge that they give you to really start your own brand, so to speak, online is so valuable. I think what surprised me the most is how willing and how generous and how really just helpful the whole group is towards my concern and what I needed to feel good about investing in this program. So really, to kind of sum that up, I would say the generosity and the caring, those two things alone, it's not like I didn't just feel like just another number, another client. Like, I felt that this was an extremely personalized approach helping me launch my online business. Right now my life is looking like it's really exciting. I envisioned all of this. I was so excited about. This is exactly what I wanted. I'm booking calls on my calendar. I would recommend this for sure to any practitioner really in this type of space because we have so many more people to help and I know there's a lot of practitioners out there that really want to do more and reach more people all over the country than even the world. And I think Perfect Practice gives you all of the tools and really guides you through the whole process in order to get there if that's really what you want. I'm just so grateful for Sachin and his group and his team. It's been unbelievable. Ongoing support and like I said, I think the most valuable thing here is that even if you're a little lost in the process about who you are as a practitioner and the type of niche you want to get into, his group will help that help you with that. And that's what I'm so grateful for because I didn't really like, yes, I had the qualities, I had the background, the lifestyle, but I didn't really know. I didn't know who I was yet in terms of that online space. I know who I am as a chiropractor. Yes. But this was so new to me and and Sachin and his team have been so generous and have been so helpful guiding me through the process and believed in me, really, when I didn't believe in myself.

About Living Light

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Living Light

Living Light's Perfect Practice Mentorship provides coaching and resources designed to help functional medicine practitioners scale and systemize their practices. They serve practitioners and coaches who want to reach more clients globally by transitioning into the online space. The program delivers a transformation from struggling with practice management to successfully attracting clients through streamlined systems and personalized guidance.

Industry
Health and Wellness

Topics

  • chiropractic
  • online business launch
  • niche identification
  • practice scaling
  • mentorship
  • lead generation

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How this story was recorded

How was Joe Hochstein's testimonial for Living Light filmed?

It was filmed remotely through Share One: Living Light shared a recording link, Joe Hochstein clicked it, answered the interview questions on camera, and the video, transcript, and highlights were generated automatically. You can set up the same flow in a few minutes at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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