Blue Line Electric Achieved Higher ROI While Spending Less on Marketing

Before we found Relentless, I kind of thought of digital marketing as almost kind of a scam because it just seemed like we were just spending money, spending money with no return. Whereas now it feels like we have a true partnership with a company that actually wants us to succeed. has our best interest at heart rather than just trying to rack up dollar signs Hi, I'm Aaron Bond with Blue Line. We live in McKinney, Texas, the president of Blue Line Electric. I'm the vice president. I'm Kristen Bond. Our goal was to go with Relentless and basically, we switched from a different marketing company. We had a lot of issues with our previous marketing company and I heard a lot of good things online about Relentless. And I know they were focused on the trades. So that was kind of a big thing for Our old marketing company didn't really understand the trades very well and didn't really feel like they knew how to market us very well. Our experience with Relentless compared to our old marketing company was just a completely different experience. Our old marketing company seemed like every time we met with them to go over our marketing strategies and things like that, they were always asking questions, trying to understand our business. They had no electrical knowledge and would, you know, ask basic questions that just felt like they should already know the answer to. Just all the little things that it just took away from everything. It didn't really feel like they knew how to market our product, whereas Relentless understands all I'm kind of dumb when it comes to marketing stuff and stuff like that, but the Google business profile, I think, is what it's called now. It used to be Google Maps. They kind of pushed us in the direction of focusing on that aspect of our marketing campaigns. And ended up saving us a ton of money And they just kind of shifted our entire strategy, spending a lot less and getting a lot more return now. Yeah, we basically brought them what everyone else had done or what the other people had done and then showed us better ways to do it. Got a second Google business page out of it. A new location that wasn't even something that we even thought of. It's been quite successful. I'd say our biggest challenge is that neither one of us is very versed in marketing. I guess we're not making it till you make it over here, but we're learning as we go and they're really good about explaining things about why we're doing things and just helping us through all the challenges that we were facing. We were just. kept putting more and more money into our marketing with our old company and just seemed like we weren't getting any anywhere with it. And they completely shifted gears. Whereas they didn't want more money. They just wanted to focus on what needed to happen to make our marketing campaign stronger. Just listened to us. They really did. They listened to what we wanted and what we were trying to accomplish. And they helped us provide ways to do And Trevor is our account manager. He's very helpful. He's answered questions immediately when I need helped me build a campaign for something that was just really helpful. It's been nice to have that like that communication that's there. awesome. He's like, he's almost more like a friend than our marketing manager, whatever you want to call I refer all the time relentlessly. I have to find that company or that marketing company that's kind of a good fit for your business specifically. Also, like the guidance Josh provides, He'll do, you uh, zoom meetings that like provide extra info that's really necessary. Yeah. And I don't know another marketing company where you can just Facebook message the manager or the owner and he'll actually respond to you and just have a conversation with you if you have a question. Yeah. He's nice and laid back and casual and you know, it's nice.