Achieved Best Sales Month in 18 Months Through Data-Driven Meta Ad Scaling

Curt and Nick are the guys to work with if you primarily need help with scaling ads. That's their specialty, that's what they're fabulous at. So managing ads, testing all sorts of creatives, having diversified approach is something that they've been absolutely stellar at. My name is Dane Bollwinkle. business is called DeFi Consulting Alliance, and we split our time between Puerto Rico and Utah. Our business works as a educational and consulting platform where we help people come in and figure out how to make passive income with digital assets. We help people from all sorts of different backgrounds with varying amounts of capital. We help them come in and utilize all sorts of really cool tools to be able to make really nice passive income returns, get appreciation in the market as well. and focus on investors all across the country. We've a lot of paid ads. In fact, we've had times where when stuff was going really good, we were spending close to $100,000 a month in marketing spend and meta ads. And that went great until it didn't. And then things broke and it was catastrophic. And so we spent essentially the last, gosh, close to 18 months trying to find the right ads team that could help us get back to where we were trying to go. And the tricky thing is the market's changed since our Offer that we had those working once changed right and so like I said We've tried I think essentially about five different companies in that time frame and most people want you to spend ten to fifteen grand and hope that they can figure out something While you work together, and that's just not something we were willing to do just like cash on fire and hope Because we've done that before and we've seen no results from it And so we were looking for solutions where we didn't have to come out of pocket with obscene amounts of money and just hope we'd have a much more tactical approach to things that was data driven to be able to determine very quickly what was working and what was not. And that's where BlackBox came in and they did such a good job for us. And the thing that I liked about Curt and Nick is that we could go ahead and test with really small amounts to initially have a feeling for what was more likely to work before trying to scale ad spend and we could be a lot more strategic with our money. And so that's where we saw the biggest leap out of the gate. Because after we dialed in our offer, we could actually go in and start getting noticeable results on a very reasonable budget without breaking the bank and then really have confidence before scaling. And so that was the first big leap that we saw. And now we're at a place where we have a diversified portfolio of ads running that are working, that are hitting our targets as far as cost per lead is concerned. and we're getting consistent revenue from those efforts, is incredibly exciting to be back here again. I legitimately feel like we can trust the guys to do a good job of all of this stuff. Over the weekend, we saw a dip in total leads that had come in. And so I messaged the guys and said, hey, you know, we noticed this dip. As far as I'm aware, we're still spending the budget that we discussed. Can you give us a quick update and any insights that you have? And they were really quick to respond to say, hey, know, the reason we have a dip is because we have some stuff. that we wanted to run really hard when the week started. And so we paused during the weekend, some of the stuff just so we can initiate and get some of the new stuff ready to rock. And so you should see leads pick up really significantly today. And sure enough, we're seeing leads pick back up today, which is beautiful. So it's really pleasant to feel like you have a team in place that you can trust to actually like not only monitor the ads, but be testing new things and be quick to respond. also was really impressed at the tactical like data-driven approach. So we have A data sheet that we look at every single week and we're able to measure performance. We're able to say, can the ads team, can Curt and Nick, what levers can they pull in their team and what levers can we pull on our team to be able to see improvement? Our revenue has grown in a way where we feel confident in the future. We know that model works. We really needed help to just get more people there. So with those guys help, we had the best month that we've had as a sales team last month and in 18 months. Our goal next is to continue to double down on the things that work and scale that offer. So we're back to a place where we'd really like to be putting in instead of four, we'd really like to be selling, you know, 20, 30, 40 type of those packages a month where we once were. And I feel pretty confident we can get back there. Many third party vendors that we've worked with in the past had very specific systems and approaches and little flexibility in their business model. in those instances, oftentimes is just to get as many people in the door as humanly possible to find the people who fit their business model and they've wasted money. That's the biggest problem. The thing I liked about Curt and Nick is they're flexible enough to be able to work within the bounds that we're comfortable and that we've like and what we've seen has worked. And so instead of being very forceful saying, this is how we do business here, they've said, they've been very consultative said, what have you guys seen has worked? What do you think is likely to work? Here's ideas that we should implement. What do you think will make sense for what you guys have seen in the past? And we can lean on one another's experience to come up with things that, once again, that should work as opposed to ⁓ one box that certainly won't fit all and you're just hoping. So that's been incredibly pleasant. I couldn't recommend the guys more highly.