CEO Overcomes Past VA Failures to Gain Growth Confidence and Operational Leverage

Ella Webber (00:00) the whole onboarding process was professional, was detailed and they provide added-value services. There's coaching, which was attending and now I'm not attending just because of that we're in right now at the end of the That process really instilled confidence in me and my team. cause they're benefiting from Jocelyn as well. They reach out to me with satisfaction surveys, checking in all the time to see if, I'm happy still, have a referral program. They really think about everything. And if they haven't thought about it, they're busy thinking about it right now, right to the top of the company. very proactive. I'd say go through the onboarding process. You're gonna have to spend a little bit of money for them to learn about you and you to learn about them. I think it's worth the investment. there's a lot of different ways that she can provide leverage, but really coming in initially and taking some of the low hanging fruit and optimizing that for me liberating. And most of what she's been doing has been liberating. And so Those moments continue on, thank goodness. And we're inventing new ways to expand the benefits and to systematize as much as we can within Partner Marketing Works. Hey, my name is David Lindover. I'm the CEO of Partner Marketing Works International Inc. based in Toronto, Canada and operating in the U.S. We produce content for content-driven go-to-market programs. The company is growing and the amount of tasks and processes are growing, and it's stretching our capabilities in some areas. And so I tend to be a blocker in some of the scenarios. I've tried numerous executive assistant or virtual assistant models and they have not worked. I was referred. Atlas Assistance by a colleague in the accelerator that I joined. and she had a great experience. an early great experience with an EA from Atlas and so she referred Atlas to me. it's really the confidence to be able to do more. And that's really important to me. I need to have that belief and passion that we can continue to grow. Otherwise, you know, you don't. So that's what it's given it's given me a taste of that. And so we've been growing in different ways. And so now, again, we're stretching the limits of our capabilities and our support. and so, having to stabilize and then, you know, iterate and grow again. And so Jocelyn is critical to helping me do I was impressed right from the start with Atlas. Just their discovery process was great. Very senior person in the company, if not one of the owners of the company, I can't remember. Had a great conversation with him after I was referred. He really took the time to understand where I've been, what my journey is. you know, made some statements and demonstrated to me at that time that They knew what they were doing. and it was a promise, right? That they knew what they were doing. And I got the feeling he was telling the truth and he knew what he was doing after having all these bad experiences. and it quickly was - it played I think you'll be impressed. And with that confidence, you can then go forward from there.