Overcoming $26,000 in Ad Waste with Data-Driven Relational Marketing Strategies

Speaker 0: I didn't have to worry if Kurt was the right person to work with. Right? I absolutely knew he was the person to go to. I had a problem. Kurt had the answer. Everybody in the industry, if you're not in the Internet marketing industry behind the scenes like I am, everybody in the industry knows that Kurt's the go to guy. He's worked with some of the biggest names in the field, and so it was just a no brainer for me. I didn't have to shop around. I just dove right in. My name is Michael Stevenson, and I live in Draper, Utah, and I'm owner. I own Transform Destiny and Ethical Marketing Academy and a few other businesses. I've been running meta ads since about 2009 or 2010. My experience level is high intermediate. Before I started working with Kurt and Nick, our ads were working really, really well until about 2022. I remember it vividly. It was about three weeks in. All of a sudden, I started to notice all of the conversions stopped coming in. We were running ads that we've been running for five, six, seven years that had been crushing it the whole time, running the same strategies that we'd always run, and just nothing was working. I looked at my ad account and I realized we'd spent $26,000 on ads and we couldn't tie a single sale back to it. And that's when I sort of panicked. I shut off all of our ad. We run live events in 26 cities around The United States. We had lots and lots of ads that we're running. And at that point, we literally had no way to fill our live events other than our list. And there was a while there where we were running live events where we would have two or three people in the room on a $200 ticket. And so we were losing literally close to $10,000 per weekend. And that's when I knew I needed help. The thing that made me realize this was the right team was that I actually knew Kurt. You know, a lot of times people are just out on the Internet, they're searching for somebody, they're looking for help, they don't know who to trust because, you know, there's so many people out there, everybody makes these big claims, has big promises, but I was actually in a mastermind with Kurt. Kurt was one of the most valuable people in that. The first thing that happened that made me start to realize that, you know, what Kurt was telling me was working was that I had always just run offers straight to a sales page. Hey. Here's a training we're doing. Go buy it or don't buy it. And that worked for a long time in ads. You know, I've actually been running my own ads since 2002. So I've got a lot of experience with ads. And so when I started working with Kurt, I realized there's an entire strategy behind this belt method that he teaches, behind the micro budget strategies. And even what he's getting into now the last two years with AI, I really started to see the bigger picture. One of the things I think that makes Kurt different is that he really teaches a method where you actually create relationship with people you don't know. And that's something that's very difficult to do online. Most people have no clue how to do it. But one of the things that Kurt taught me how to do is to be relational and actually build relationships with people. Calls it moving them through buckets. Actually move a cold audience into a warm audience, to move them from a warm audience to a hot audience. The hot people are the people who wanna buy from you. The conversion ads that we were running are the the most expensive ads you can run, and we were running it to people who had no clue who we were and didn't they weren't interested in what we were selling. And so we really needed a bigger, broader strategy in order to bring people into our ecosystem, get them to know us, like us, and trust us, and then sell to them. And that's that's really what Kurt brought us. I think the biggest surprising aspect of working with Kurt and Nick is how personally involved they are. A lot of times you buy a home study course and you literally can't even find a support email. And the thing I love about Kurt and Nick is they're both very personally invested in this business. Personally involved and personally giving. They care that you actually get results from what they teach, and I think that's one of the most rare things in the Internet business world that we have today. One of the things that makes Kurt and Nick different is that they are truly data driven. Kurt and Nick have been through every situation there is that you could possibly have. They don't teach you things because it sounds like a good idea or because it's flashy. They teach you what to do because the data says to do it. That it's gonna be something that's actually factual and truthful and it's gonna get you results. I will say that when you join your ad coach, it's not like joining a program. It's not like joining a course. It's like joining a family. Kurt and Nick attract a certain kind of people that are, I think, kind of rare in this field. They attract people who actually have products that help people, that do good in the world, and who want to help more people doing that. So you get a real sense that you're not just joining a course. You're not just getting value from Nick and Kurt. You're also getting value from everybody that's in the family as well.