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Professional Speaker Achieves USA Today Bestseller Status and Commands Higher Fees

Judi Holler · Recorded 3/11/2026

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Judi Holler utilized Book Launchers to publish 'Holler at Your Dreams,' achieving a USA Today bestseller ranking of #45 in its first week. Holler credits the partnership with providing the accountability and industry expertise necessary to navigate self-publishing, ultimately allowing her to command higher keynote speaking fees and open new doors for her professional brand.

At a glance

Primary Use Case
Self-publishing a high-quality non-fiction book to build a personal brand.
Reported Result
Hit #45 on the USA Today bestseller list and #95 the following week.
Key Outcome
Increased keynote speaking fees and improved prospecting success.
The number one benefit I experienced in working with Book Launchers was not having to do it alone.
We hit number 45 on the [USA Today] list our first week... to hit a national bestselling list puts you in a different category from the fee you can command as a professional speaker.
They were not only a book adviser, but they really became and very quickly, like a spiritual adviser to me because it is not for the faint of heart putting a book out there in the world.

The interview

What was the primary benefit of working with Book Launchers?

The number one benefit I experienced in working with Book Launchers was not having to do it alone. To have someone in integrity and with such experience, a level of experience that makes you feel instant trust. I knew I could trust them. I knew they weren't gonna let me fail, and I knew anytime we encountered a challenge, I had a trusted adviser by my side to help me fix it.

What was your life and career like before writing your latest book?

My name is Judy Hollar, and I wrote a book called 'Holler at Your Dreams.' Life before I wrote my book was as a very busy keynote speaker, traveling the world talking about the ideas in my first book, 'Fear is My Homeboy.' Somewhere along the way of building this big speaking career and this business, I sort of lost myself. It got really noisy, and I started getting really disconnected from intention and soul and source.

What inspired you to write 'Holler at Your Dreams'?

I literally wrote 'Holler at Your Dreams' because I was so uninspired, and I needed to go on a journey of self-discovery to get reinspired.

How would you describe the partnership with the Book Launchers team?

The benefits of working with Book Launchers was really having a partner that kept me on time, held me accountable, but also sort of became like a book doula. They were not only a book adviser, but they really became, and very quickly, like a spiritual adviser to me. You really need people who understand the business but hold the vision that you hold for your book and take it as seriously as you take it from a creative and sort of intuitive perspective.

How did the team handle technical or artistic challenges during the process?

The problems that happened with my book artistically, maybe I wouldn't get a specific hex color or my margins were off or I had to reduce a page or whatever it may have been—the perceived problem ended up turning into one of the greatest gifts. Anytime we hit a mistake, they were there to really turn it into a beautiful gift, and I didn't have to go through that process alone.

What specific results did you achieve after launching the book?

It became an instant USA Today bestseller. We hit number 45 on the list our first week, and I think we were number 95 the second week. We were printed in the paper, which was so exciting, and we have this beautiful accolade that I'll have for the rest of my life.

How has becoming a national bestseller impacted your career as a speaker?

It's really helped me open some doors and catch some attention when I'm going out and pitching and prospecting myself as a professional speaker. To hit a national bestselling list puts you in a different category from a performance standpoint, from the fee you can command as a professional speaker. Writing a book is one of the best business cards you could really have on the planet.

Why would you recommend Book Launchers to other authors?

I would recommend Book Launchers because they're pros. You're gonna have a team that is there to support you, guide you, mentor you, book doula you, and get it done on time and just with such integrity. They understand the book business, but most specifically, what it looks like to self-publish today and how to do that on your own terms.

Frequently asked

Is self-publishing a book alone difficult for busy professionals?

Judi Holler noted that the number one benefit of Book Launchers was 'not having to do it alone.' She described the process of putting a book into the world as 'not for the faint of heart' and emphasized the need for a partner to handle technical challenges like margins and hex colors.

Can a self-published book reach national bestseller lists?

Yes, Judi Holler achieved a national ranking with Book Launchers, reaching #45 on the USA Today bestseller list. She explains that hitting a national list puts an author in a different category than just being an Amazon bestseller, specifically regarding the fees a professional speaker can command.

How does Book Launchers handle creative or technical mistakes during publishing?

Judi Holler shared that when artistic problems occurred, such as incorrect margins or page count issues, the Book Launchers team was there to 'turn it into a beautiful gift.' She felt she had a 'trusted adviser' to help fix any challenge encountered.

Full transcript

Speaker 0: The number one benefit I experienced in working with Book Launchers was not having to do it alone. To have someone in integrity and with such experience, a level of experience that makes you feel instant trust. I knew I could trust them. I knew they weren't gonna let me fail, and I knew anytime we encountered a challenge, I had a trusted adviser by my side to help me fix it. So, yeah, trust, accountability, and someone who really knows what they're doing. They know the business. My name is Judy Hollar, and I wrote a book called holler at your dreams, dangerously inspiring ideas for the wildly dope soul. So life before I wrote my book was as a very busy keynote speaker, you know, and traveling the world, sort of talking about the ideas in my first book, my book called fear is my homeboy, really helping people figure out how to fear their fear less. And somewhere along the way of building this big speaking career and this business and sort of adventuring out into entrepreneurship, I sort of lost myself. It got really noisy. I started getting really disconnected from intention and soul and source. And so when a lot of people ask me, like, what inspired you to write the book? I literally wrote Hollerate Your Dreams because I was so uninspired, and I needed to go on a journey of self discovery to get reinspired. So the benefits of working with Book Launchers was really having a partner that kept me on time, held me accountable, but also sort of became like a book doula. They were not only a book adviser, but they really became and very quickly, like a spiritual adviser to me because it is not for the faint of heart putting a book out there in the world. And you really need people who understand the business but hold the vision that you hold for your book and take it as seriously as you take it from a creative and sort of intuitive perspective. Like, your book means a lot to you. And the greatest part about it is that the problems that happened with my book artistically, maybe I I wouldn't get a specific hex color or my margins were off or I had to, you know, reduce a page or whatever it may have been. The perceived problem ended up turning into, like, one of the greatest gifts. So anytime we hit a mistake, they were there to really turn it into a beautiful gift, and I didn't have to go through that process alone. So I was really in collaboration and in community with someone who held the vision for my book and was just as excited about it as I am. So launching Holler at Your Dreams and putting this book out into the world, you know, it became an instant USA Today bestseller. We hit number 45 on the list our first week, and I think we were number 95 the second week we're on these. We were printed in the paper, which was so exciting, and we have this beautiful accolade that I'll have for for the rest of my life. And what that's done for my career as a keynote speaker is it's really helped me open some doors and catch some attention when I'm going out and pitching and prospecting myself as a a professional speaker. I think being an Amazon bestseller is incredible and proud to say I've hit that category as well with both of the books I've produced. But to hit a national bestselling list puts you in a different category from a performance standpoint, from the fee you can command as a professional speaker. That's how I make my living. And I think it's really one of the best business cards. Writing a book is one of the best business cards you could really have on the planet. So, yeah, it's it's been a massive door opener and created a lot of opportunities for me. I would recommend Book Launchers because they're pros. You're gonna have a team that is there to support you, guide you, mentor you, book doula you, and get it done on time and just with such integrity. You would bring them on because you can trust them. People that understand the book business, but most specifically, what it looks like to self publish today and how to do that on your own terms. And you can do that on your own terms with the right team by your side and do incredible things like getting yourself on a national bestseller list as well. So they're an incredible partner, full of integrity and trust, and you don't have to do it alone.

About Book Launchers

Book Launchers is a full-service professional self-publishing company specializing in high-quality non-fiction for authors, thought leaders, and entrepreneurs. They provide comprehensive support from writing coaching and professional editing to marketing and audiobook production. Their process helps authors like Judi Holler transition from a concept to a professionally published book that establishes them as recognized industry leaders.

Industry
Publishing Services

Topics

  • self-publishing
  • keynote speakers
  • entrepreneurs
  • bestseller status
  • brand building
  • non-fiction

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