ShareOne ReviewsCustomer story · Business of Biohacking
Transformed Customer Messaging and Strategic Alignment for Outsized Business Growth Outcomes
Brian Murphy · Recorded 9/20/2024
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- Share One · September 20, 2024
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Brian Murphy, CEO of Living Prana, credits Business of Biohacking with transforming his customer messaging and strategic alignment. By working with Chet Holmes and Amanda, he developed concise communication and focused resources to drive outsized outcomes. Murphy highlights the networking as 'second to none' for unlocking business potential and maximizing founder impact.
At a glance
- Primary Use Case
- Refining customer messaging and strategic resource alignment
- Reported Result
- Transformed communication and expanded high-level professional network
- Time to Value
- One week
“The messaging and how it's relating with customers and stakeholders has totally been transformed this week.”
“The networking has been absolutely second to none connected with a lot of really incredible people.”
“You pick up tangible skill sets you can put into place immediately. It's really second to none.”
The interview
Could you introduce yourself and your business?
My name is Brian Murphy. I live in Los Angeles, California and I'm the CEO and co founder of Living Prana, a functional food business that is providing healthy indulgences in pancake and waffle mixes.
What was your biggest realization regarding your business messaging this week?
I thought I knew my business and how I relate my messaging to our customers and stakeholders, turns out I know my business. However, the messaging and how it's relating with customers and stakeholders has totally been transformed this week and understanding how to be concise to understand to put myself in the shoes of the people that I'm communicating with has been absolutely transformative.
What was the impact of working with the mentors at the event?
The work with Chet Holmes and Amanda has been so impactful in getting really clear on aligning goals that are transformative for the business and then developing messaging and focusing resources in those ways that are going to drive outsized outcomes.
How would you describe the networking experience?
The networking has been absolutely second to none connected with a lot of really incredible people who are really interested in what we're doing, sharing ideas, helping each other and really helping to expand my network. That's not only going to help me and the impact that I make but also me impact the lives of the other people who we've touched here this week.
Who should attend Business of Biohacking and why?
If you're a business owner and you are finding ways to lighten the load, to make the most and unlock the potential of what your business can actually achieve you need to come to the Business of Biohacking to help lift yourself out of the day to day business realize the support network that has been around you to help you unlock the growth of your business.
What is the overall value for a founder looking to improve their efficiency?
The Business of Biohacking event changed my life and if you're a founder like me who is looking to maximize your impact, to be smarter and more efficient with your day and your resources this is the place to be. You meet the people that you need to know, you connect and deepen relationships, you pick up tangible skill sets you can put into place immediately.
Frequently asked
Can a business owner who already knows their industry benefit from this program?
Yes. Brian Murphy noted that while he already knew his business, the program totally transformed how he relates his messaging to customers and stakeholders by teaching him to be more concise and empathetic.
What kind of networking opportunities does Business of Biohacking provide?
Brian Murphy described the networking as 'second to none,' connecting him with incredible people interested in his work, allowing for idea sharing and mutual support that expanded his professional impact.
Is the Business of Biohacking curriculum immediately applicable?
According to Brian Murphy, attendees pick up 'tangible skill sets' that they can put into place immediately to help lift themselves out of the day-to-day operations of their business.
Full transcript
About Business of Biohacking
Business of Biohacking
Official site: daveasprey.com/business-of-biohackingBusiness of Biohacking is an intensive event designed for business owners and founders looking to unlock their company's growth potential. It serves entrepreneurs by helping them lift themselves out of day-to-day operations through strategic messaging, resource alignment, and high-level networking. The program delivers a transformation in how leaders communicate with stakeholders and manage their resources for outsized outcomes.
- Industry
- Business Growth Mastermind
Topics
- founder
- business growth
- messaging transformation
- networking
- strategic alignment
- business of biohacking
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How this story was recorded
Was Brian Murphy paid or coached to say this about Business of Biohacking?
No. Share One records unedited answers to a fixed set of questions, so what Brian Murphy says is what Brian Murphy said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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