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Customer story · Close it Now

Increased Average Ticket Sales Through Ethical Sales Training and Mindset Coaching

Dave Vernetti · Recorded 6/27/2025

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Share One · June 27, 2025
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Dave Vernetti, owner of Perfect Temp Heating and Cooling, reports that Close it Now significantly increased his company's average ticket sales. By implementing a structured sales system focused on ethics and mindset training, the team achieved higher ticket numbers while maintaining integrity. Vernetti highlights the program's success in transforming their sales culture and follow-up energy.

At a glance

Primary Use Case
Ethical sales training and system implementation for HVAC staff.
Reported Result
Greatly increased average ticket sales and improved company culture.
Key Differentiator
Focus on mindset and ethics rather than just basic procedures.
The number one benefit that we've gotten from using Close It Now is our average ticket sale has increased greatly.
What we got was great value in mindset training, also in ethics and how to present stuff ethically, asking for permission.
Our culture has changed- the sales process has changed- our average tickets have changed.

The interview

What is the number one benefit you have received from Close it Now?

The number one benefit that we've gotten from using Close It Now is our average ticket sale has increased greatly. We brought ethics back to our sales department and that's what we were looking for when we hired them was someone that could teach our guys how to ethically sell and still get the higher ticket numbers with just doing the right things.

Why were you hesitant to join the program initially?

The number one reason why I almost didn't join Close It Now program is because of the skeptical of all the people on social media claiming they could do certain things and not producing.

How did you know Close it Now was the right choice for your business?

I knew that Close It Now was right for me when a buddy of mine that also owns a home service company in Illinois referred me to him and had told me that he had experienced good things with them. When you have someone close to you that can vouch for somebody that makes it a little bit more easier to commit to.

How did the actual training compare to your expectations?

What I really thought what I was getting was probably just a basic sales system that pretty much everybody else is using. But what we got was great value in mindset training, also in ethics and how to present stuff ethically, asking for permission. It was just all around way more than we expected.

What specific areas does Close it Now excel in?

Close It Now is best at teaching our employees how to sell better ethically to bring more energy to the sales, follow-ups, and not just your process and procedure that most companies have.

What was your overall experience working with Sam Wakefield?

The overall experience working with Close It Now has just been top notch from the minute I spoke with Sam until he showed up and until he left. There was great communication. There was step by step how we were going to do everything. Everything was well planned out and we ended up being very successful with him afterwards.

What is your advice to others considering this program?

So if you're sitting on the fence, my recommendation is to go with Close It Now to train your sales staff. Our culture has changed, the sales process has changed, and our average tickets have changed. It's not your average sales coach.

Frequently asked

Is Close it Now a legitimate sales coaching program?

Dave Vernetti was initially skeptical due to the number of people on social media making unverified claims. He decided to join after a fellow home service company owner in Illinois referred him and vouched for the program's results.

What makes Close it Now different from other sales systems?

According to Dave Vernetti, it provides more than just a basic sales system; it offers deep value in mindset training and teaches employees how to present options ethically by asking for permission.

What is the experience of working with Sam Wakefield?

Dave Vernetti described the experience as top-notch with great communication. The process was well-planned with a step-by-step roadmap that led to the team being very successful after the training.

Full transcript

Dave Enzo Vernetti (00:00) The number one benefit that we've gotten from using Close It Now is our average ticket sale has increased greatly. We brought ethics back our sales department and that's what we were looking for when we hired them was someone that could teach our guys how to ethically sell and still get the higher ticket numbers with just doing the right things. Dave Vernetti, Illinois. I'm the owner of Perfect Temp Heating and Cooling. number one reason why I almost didn't join Close It Now program is because of the skeptical of all the people on social media claiming they could do certain things and not producing. knew that Close It Now was right for me when a buddy of mine that also owns a home service company in Illinois referred me to him and had told me that he had experienced good things with them. When you have someone close to you that can vouch for somebody that makes it a little bit more easier to commit to. What I really thought what I was getting was probably just a basic sales system that pretty much everybody else is using. But what we got was great value in mindset training, also in ethics and how to present stuff ethically, asking for permission. It was just all around way more than we expected. Close It Now is best at teaching our employees how to sell better ethically to bring to bring more energy to the sales, follow-ups, ⁓ not just your process and procedure that most companies have. overall experience working with Close It Now has just been top notch from the minute I spoke with Sam until he showed up and until he left, great communication. There was step by step how we were going to do everything. Everything was well planned out and we ended up being very successful with him afterwards. So if you're sitting on the fence, my recommendation is to go with Close It Now to train your sales staff. Our culture has changed- the sales process has changed- our average tickets have changed. It's not your average sales coach. I highly recommend the Close It Now coaching program.

About Close it Now

Close it Now is a specialized sales training and high-performance coaching company led by Sam Wakefield that serves sales professionals in the HVAC and home services industries. They provide a structured step-by-step sales process and custom verbiage designed to transition teams from trial-and-error to consistent, high-ticket results. By focusing on both professional systems and personal growth, they help clients like Dave Vernetti achieve higher closing rates and improved company culture.

Industry
Sales Training

Topics

  • hvac
  • sales training
  • business owner
  • increased revenue
  • ethical selling
  • coaching

Watch next

How this story was recorded

Is this a real, verified customer review of Close it Now?

Yes. Dave Vernetti recorded this on video through Share One, so you can see and hear the person behind the words rather than reading an anonymous text review. Businesses that want verified video reviews like this one use share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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