ShareOne ReviewsCustomer story · Close it Now
Improved Sales Close Rates Through Personable Coaching and Better Customer Understanding
Jon Warren · Recorded 3/18/2025
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- Share One · March 18, 2025
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Jon Warren of Air Care Heating and Cooling reports that working with Sam Wakefield at Close it Now truly changed his company by significantly improving their sales close rate. By moving away from high-pressure tactics and learning to control the sales environment through understanding customer needs, the team achieved better results while maintaining their Midwest values.
At a glance
- Primary Use Case
- Improving sales close rates for an HVAC company
- Reported Result
- Significant increase in close rate and better sales environment control
- Key Differentiator
- Personable, low-pressure approach with high availability
“Truly changed our company. Just... great job.”
“He really taught us how to control the sales environment from a personable standpoint and really understand people's needs.”
“It's worth every dollar.”
The interview
What has your experience been like working with Close it Now?
My experience working with Close it now has been amazing. Truly changed our company. Just... great job.
Who are you and what company do you represent?
I'm John Warren with Air Care Heating and Cooling. We're based out of Shawnee, Kansas, and we work with Sam Wakefield with Close It Now.
What specific problem were you trying to solve when you hired Sam Wakefield?
I've been in the industry for a long time and we were having trouble with our close rate, and Sam came in and gave us some business coaching on the sales side. Did an amazing job. So he really helped us on our close rate.
What did you learn about managing the sales process?
Sam's just an amazing person. He's very personable. And he really taught us how to control the sales environment from a personable standpoint and really understand people's needs.
Did you have any hesitations about the sales style being taught?
I thought I was getting a high-pressure sales tactic which is not us in the Midwest, especially. And not us at Air Care. But he really, truly showed us how to differentiate ourselves.
What makes Sam Wakefield's coaching style unique?
Close it now is the best at... Sam being there and always available via text or whatever if we need him. He's just awesome. He's a great guy. So good at what he does.
What would you say to someone considering Close it Now?
If I was sittin' on the fence about using Close It Now, I would reach out to his testimonials or people like me and say, 'hey, what was your experience?' And it's awesome! It's worth every dollar.
Frequently asked
Does Close it Now use high-pressure sales tactics?
No. Jon Warren initially worried he would be taught high-pressure tactics that wouldn't fit his Midwest business, but he found that Sam Wakefield taught him how to differentiate the company through a personable approach and understanding people's needs.
Full transcript
About Close it Now
Close it Now
Official site: www.closeitnow.netClose it Now is a specialized sales training and high-performance coaching firm led by Sam Wakefield, focusing on the HVAC and home services industries. They provide a structured sales process and custom verbiage designed to help professionals move away from trial-and-error methods. By focusing on personal growth and systematic sales strategies, they help clients increase closing rates and average sales totals.
- Industry
- Sales Training
Topics
- hvac
- sales coaching
- close rate
- home services
- business owner
- sales process
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How this story was recorded
How was Jon Warren's testimonial for Close it Now filmed?
It was filmed remotely through Share One: Close it Now shared a recording link, Jon Warren clicked it, answered the interview questions on camera, and the video, transcript, and highlights were generated automatically. You can set up the same flow in a few minutes at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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