Customer story · Close it Now
Overcoming Industry Inexperience Through Psychology-Based Sales Coaching and Increased Professional Certainty
Larry Hickey · Recorded 7/11/2025
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- Share One · July 11, 2025
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Larry Hickey, Field Supervisor at Bumble Breeze, credits Close it Now with transforming his sales approach from fear-based to one of total certainty. By utilizing Sam Wakefield’s psychology-driven coaching and 3-day seminars, Hickey gained the confidence to deliver options to homeowners immediately, describing the program as the best investment for non-pushy sales training.
At a glance
- Primary Use Case
- Transitioning from industry newcomer to confident sales leader
- Reported Result
- Increased awareness and certainty when delivering options
- Time to Value
- Immediately following a 3-day seminar
“Close It Now is the best at teaching a way of sales that is not pushy.”
“The #1 benefit that I've received from the Close It Now coaching program is awareness and certainty.”
“Sam's got a really good grip on humanity when it comes to dealing with humans, and it relates.”
The interview
What is your overall impression of investing in Close it Now coaching?
It's everything you'd hope for in an investment when someone's considering investing in coaching. Close It Now is the best at teaching a way of sales that is not pushy. It dives deep into the psychology, into the science. Sam's got a really good grip on humanity when it comes to dealing with humans, and it relates.
What is the number one benefit you have received from the program?
The #1 benefit that I've received from the Close It Now coaching program is awareness and certainty. Being relatively new to the industry, my fear had me preoccupied with so much, and the coaching platform helped me drill down into bite-sized chunks so that I can focus on my awareness and my certainty when I deliver options to anyone.
When did you realize the coaching program was working for you?
I knew when the Close It Now coaching program worked for me almost immediately upon my returning for the 3-day seminar in Boston. After hanging out with those guys for three days, I knew the message that was being delivered, and I was able to apply it immediately.
What specific resources or community aspects did you find valuable?
The thing I was buying was really just advice. What I got from it was basically a forum of other men and women in our industry on top of Sam's expertise. I saw he was giving out a lot of information, and that helped with my confidence level.
How did you handle the initial fear of the financial commitment?
There was a lot of fear going into that, especially the financial insecurity aspect of it. Sam took the time to actually zoom-in and have a conversation with my wife and I, and kind of set expectations. It was something that looking back on now, it's the best thing I could have done.
What is your current relationship with the coaching program?
Not only did I participate in the boot camp, but Sam and I have been working on a one-on-one platform since about right after the end of that. I'm grateful for each progressive step that I've taken since I met this guy.
Frequently asked
Is the investment in Close it Now coaching worth the financial risk?
Larry Hickey initially felt fear regarding the financial insecurity of the investment. However, after Sam Wakefield held a personal Zoom call with Larry and his wife to set expectations, Larry concluded it was the best thing he could have done.
How does Close it Now teach sales without being pushy?
According to Larry Hickey, the program focuses on the science and psychology of human interaction. This approach allows professionals to relate to customers effectively rather than using high-pressure tactics.
Can a new HVAC professional benefit from Close it Now coaching?
Yes, Larry Hickey was brand new to his company and relatively new to the industry when he started. He found that the coaching broke the process into bite-sized chunks that helped him overcome his initial fears.
Full transcript
About Close it Now

Close it Now
Official site: www.closeitnow.netClose it Now is a specialized sales training and high-performance coaching company led by Sam Wakefield, focusing on the HVAC, solar, and home services sectors. They provide a structured, psychology-based sales process designed to replace trial-and-error methods with predictable systems. By offering boot camps, seminars, and one-on-one coaching, they help professionals like Larry Hickey transition from fear and uncertainty to high-level performance and increased closing rates.
- Industry
- Sales Training
Topics
- hvac
- sales coaching
- field supervisor
- professional growth
- sales psychology
- onboarding
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How this story was recorded
Is this a real, verified customer review of Close it Now?
Yes. Larry Hickey recorded this on video through Share One, so you can see and hear the person behind the words rather than reading an anonymous text review. Businesses that want verified video reviews like this one use share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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