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Customer story · E-rehab.com

Sixteen Years of Specialized Marketing Support for a Multi-Location Physical Therapy Practice

Rick Rafael · Recorded 7/27/2026

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Share One · July 27, 2026
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Rick Rafael of Santa Monica reports that E-rehab.com has provided specialized marketing and website support for his three physical therapy locations for over 16 years. Rafael highlights their deep understanding of the PT business model, noting they successfully transitioned his digital presence from a standard clinic to a concierge model while maintaining immediate response times.

At a glance

Primary Use Case
Custom website creation and SEO for a multi-location PT practice
Reported Result
16 years of continuous service and successful transition to a concierge model
Time to Value
Immediate legitimacy from the get-go
I've been with eRehab now for I think 16 years, and it's, you know, improved every year.
I think what they're best at is understanding the business model.
It's not just a technology company that gets paired up with a physical therapy clinic... they get us.

The interview

What was your initial experience starting with E-rehab?

I started using eRehab from the get-go. I needed to create a website, and I wanted to be legitimate, and the best person I knew was David. I'd heard from him and about him before working at other clinics, and I knew it was the right choice. So it wasn't really a tough choice for me.

Why did you choose a company that specializes in physical therapy?

I wanted somebody specifically in the physical therapy industry. I think that makes a difference. They get it. David really gets it. It's not just a technology company that gets paired up with a physical therapy clinic. They understand the business model in a way others don't.

How has the customer support been over the years?

The support's great. Anytime I ask a question, I get a response back right away. That has not changed. I've been with eRehab now for I think 16 years, and it's improved every year. Same people are still there, which is also a great sign for me, 'cause I can talk to the same person I talked to 15 years ago.

How did E-rehab handle your transition to a concierge clinic model?

About a year ago we switched from a standard physical therapy clinic to a concierge clinic, and I spoke to David, and he knew exactly what to say. He knew the difference, the dynamics, and what the website goals needed to be. We created a brand-new website and now we're doing some SEO marketing.

What is it like to request changes or adjustments to your site?

It's easy. I send an email, I get a response right away. Most of my requests get done pretty quickly. If I wanna make any adjustments, they're easy to work with, and there's really no tension. It's always yes. I always get a yes answer, and I love that.

Would you recommend E-rehab to other physical therapists?

Especially if you're a physical therapist, I think this is the company to work with. Again, being in this field for a long time, I've done it personally for longer than that, and I've owned the company for 16 years, there's nobody better. I would not even think about switching to anybody else.

Frequently asked

Does E-rehab.com provide consistent support after the initial setup?

Yes. Rick Rafael notes that unlike other companies that 'fall off' after a few months, E-rehab.com has provided consistent, immediate support for 16 years, often with the same staff members.

Is E-rehab.com affordable for private physical therapy practices?

Rick Rafael states that the service is 'not too expensive' and that the 'price makes sense' for his multi-location practice.

Can E-rehab.com handle specialized PT business models like concierge clinics?

Yes. When Rafael switched to a concierge model, David at E-rehab understood the specific dynamics and goals needed for the new website and SEO strategy.

Full transcript

Everybody at the company has been so supportive, so understanding, and anytime I've had the opportunity to talk to any of them, they get it, they understand it, they're there for me. They make the changes I need to. I live in California, Santa Monica, and we have three locations out here. Started using eRehab from the get-go. I needed to create a website, and I wanted to be legitimate, and the best person I knew was David. I'd heard from him and about him before working at other clinics, and I knew it was the right choice. So it wasn't really a tough choice for me. I, I knew about the company, I knew about them, and I wanted somebody specifically in the physical therapy industry. I think that makes a difference. So, you know, they get it. I think that's probably the most important part is, you know, David really gets it. It's not too expensive. The price is right. The price makes sense for us. The support's great. The people are great. He's definitely got the right people. Anytime I ask a question, I get a response back right away. That has not changed. A lot of times you work with companies, initially they're great, and then after a few months then they just kind of fall off and you don't get the same support anymore. That has not been my experience. I've been with eRehab now for I think 16 years, and it's, you know, improved every year. It's gotten better. The support's there. Same people are still there, which is also a great sign for me, 'cause I can talk to the same person I talked to 15 years ago. They know me, they know the website, they know what I like. So for me, it's just, it's been great. I think what they're best at is understanding the business model. Obviously, their technology tools are great. They create a great website. But bigger than that is they understand where I come from. They understand what I need. For example, about a year ago we switched from a standard physical therapy clinic to a concierge clinic, and I spoke to David, and he knew exactly what to say. He knew, "Hey, okay, I understand the difference. I understand kind of what the dynamics are, what needs to change on the website, what the website goals need to be." And then we created a brand-new website, and now we're doing some SEO marketing, and I think all of that makes a difference because there's an understanding of what we do. It's not just a technology company that gets paired up with a physical therapy clinic. And some of them are great, and I worked with one of them before, but they don't get us the same way. They don't understand the business model the same way. So the fact that there's that understanding I think just elevates the whole process, you know, entirely way up. It's easy. I send an email, I get a response right away. Most of my requests get done pretty quickly. If I wanna make any adjustments, they're easy to work with, and there's really no tension. It's always yes. I always get a yes answer, and I love that. Especially if you're a physical therapist, I think this is the company to work with. Again, being in this field for a long time, I've done it personally for longer than that, and I've owned the company for 16 years, there's nobody better. I, you know, I would not even think about switching to anybody else.

About E-rehab.com

E-rehab.com is a specialized agency providing AI-powered, custom physical therapy websites and digital marketing services for private practices. They serve healthcare providers by shifting them from underperforming services to a strategic system that increases referrals and patient visits. As Rick Rafael's 16-year partnership demonstrates, they specialize in understanding the unique business dynamics of the physical therapy industry.

Industry
Healthcare Marketing Agency

Topics

  • physical therapy
  • website design
  • seo
  • private practice
  • long-term partnership
  • healthcare marketing

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How this story was recorded

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