Revolutionizing Practice Operations by Transitioning from Brick-and-Mortar to Scalable Digital Sales

So, the platform is branded to the doctor, so me, for sure. So, it looks like me, it has my URL. People know that they're in the right place. I think sometimes when they get on large distribution platforms that are online, they don't know what to buy, they don't know what's quality and they don't know what I would recommend. Just gave them a nice safe place where they could go and be like, hey, if it's on Dr. Tracy's store, I know she'd recommend it for me and I can buy it and purchase it safely. So, I think a lot of practitioners once they embrace the Get Healthy Store technology they really find that their patients come back and continue to shop with them and not only for themselves but for their whole family and doing it in a safe and ethical way. I'm Dr. Tracey Stroup. I'm from Tyrone, Pennsylvania and I am the Chief Health and Growth Officer at Get Healthy Store. So, I'm a naturopathic doctor by trade. I have been in the industry around 27 years. I actually met Jon Armstrong, our founder and CEO of Get Healthy through a brand that I was working for. The brand actually onboarded onto the catalog and we had some really good conversations about what practitioners need in the industry and I just thought the software that he had developed and the ECOM platform was amazing. I loved that it was a store and a dispensary all in one place and so we just started talking back and forth and decided it would probably be a good idea that I came and worked for Get Healthy, so here I am three and a half years later, loving what I do, loving how practitioners scale kind of how I got here. The Get Healthy platform I really feel revolutionized my practice. It took me from a brick-and-mortar mindset to an online digital creator and I had never been that before. So, it really gave me opportunity to touch more people and to get product into their hand so that they could have really good health outcomes. I mean, if you talk to practitioners overall, some of our holdbacks are the fact that we don't like to carry a lot of product, we don't like to ship product and so this really saved me on cost of goods, it allowed for a platform where people could order product and I could also dispense product to them. Increase my patient compliancy, increased me actually getting product to people which was kind of a stigma of mine, I just didn't ship product well. So, I really feel that it amplified my reach, it amplified my income stream and my revenue, and it also really helped my patients and clients stay healthier just because they could get the products that they needed in one click. It's not just supplements so we're multi-product category which means as a lifestyle practitioner like I am, I'm talking to you about your nutrition, your hydration, your movement, your sleep elimination, emotional, spiritual wellness, more than supplements and that's what I can script you. I can script you test courses, I can script supplements, I can script nutrition plans, personal care items. So, when I actually looked at the dispensary tool, the escript, it was one of those things that I thought, wow, I can do this all in one link to somebody that's really not feeling well and doesn't want to follow a million affiliate links. So, it really helped my clients get what they needed with notes and recommendations of dosage in one click. Simple, easy, easy for me, easy for them. Save so much time because I don't have to box and ship products that's probably a number one and people actually get what they need. It also helped me with cost of goods. I didn't have to carry a wide variety of inventory, so I could see people virtually and get them what they needed without having to carry a lot of goods at a high cost. You know, I'm limited in space. I think a lot of practitioners have limited spaces in their offices. We want to buy a lot of products or even just a lot of one sku but we don't have the space to do it. So, this platform really allowed me to have a wide variety of offerings in not only the supplement; but multi-category and get people things in a timely manner, so it saved me time and it saved me money. It's definitely for the practitioner that not only wants to do in clinic consultation or virtual consultation; but practitioners that want to go from one to one to one to many and start with webinars and education. It's really going to allow for them to do webinars and connect product links to those webinars but we also have that dispensary feature on the background so that we can still stay the clinicians that we are. So, I would definitely recommend that they at least do a demo and see if it fits where they are in their practice scale, which probably 98% of the time you're ready to adopt something like this.