Customer story · High Ticket Sales Success
Licensed Therapist Increases Course Price from $200 to $2,000 with High Ticket Formula
Joanne Williams · Recorded 9/12/2024
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- Share One · September 12, 2024
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Joanne Williams, a licensed therapist at Next Generation Psychology, used High Ticket Sales Success to transform her business model. By implementing Jennifer's High Ticket Formula, Williams successfully transitioned from selling $100-$200 courses to a $2,000 program specifically targeting legal and medical professionals for confidence building and burnout prevention.
At a glance
- Primary Use Case
- Repositioning low-ticket therapy courses for high-ticket professional markets.
- Reported Result
- Increased course price point from $200 to $2,000.
- Key Feature
- Practice labs with accountability buddies and weekly hot seat coaching.
“As a therapist, I'm always talking about the process... instead of giving the transformation or the benefits that clients will get.”
“As I looked at my programs or courses before Jennifer... it was more in the $100 to $200 ring... that turned into more of a two thousand dollar course.”
“You've got to be aligned with the belief that you can do this and create the thoughts and emotions that will take you there.”
The interview
Why would you recommend Jennifer's High Ticket Formula Offer?
I would recommend it because it gives you incredible value and clear ways to move forward that probably you don't know about. I have tried several different courses in the past without getting the results that I really wanted to develop, but Jennifer's course provided clarity on exactly what is needed to be done to move forward.
What specific features of the program did you find most helpful?
I loved the practice labs and those accountability buddies. You could really practice exactly what you're thinking and then you get feedback on them. Jennifer describes quantum benefits and the four parts that need to be in it; it's just enlightening to think in that way, using stories or analogies of mistakes people make to bring it to life.
How did the program change how you communicate your value?
As a therapist, I noticed I'm always talking about the process—about what I do—instead of giving the transformation or the benefits that clients will get. Jennifer helped me look at that and come up with easy analogies so people can really feel into these benefits.
When did you first realize this course was the right fit for you?
It was in the second module when she talked about 'if you think about making a million dollars from your course, what's the first thoughts that come to you?' Immediate negative thoughts came up like 'I can't do that.' It gave me clarity immediately on what I needed to personally work on to be able to move ahead.
What was the specific impact on your program pricing and target audience?
Before Jennifer, my programs were more in the $100 to $200 range. After taking the course, she encouraged me to reach out to higher professionals in the legal or medical field who want to build confidence and state things assertively. That turned into more of a two thousand dollar course where they can see impact and transformation so they don't burn out.
What was the experience of the weekly coaching sessions like?
I liked the way she worked; she would always ask 'Where am I at?' or 'Where do I feel like I'm getting stuck?' and then bring us up in what she calls the hot seat. She was very specific about what I was working on, which is how I got to working with medical or legal professionals rather than just a general group that is anxious or people-pleasing.
Frequently asked
Can a therapist successfully sell high-ticket courses?
Yes. Joanne Williams found that by shifting her focus from the 'process' to the 'transformation' and targeting specific high-level professionals like those in the legal or medical fields, she was able to increase her price point tenfold.
How do I overcome the mental block of charging higher prices?
Joanne Williams noted that the program's second module addresses the immediate negative thoughts associated with high revenue goals. She used an 'alignment formula' to synchronize her beliefs, thoughts, and emotions to move forward confidently.
What is the best way to practice high-ticket sales messaging?
Joanne recommends the 'practice labs' and 'accountability buddies' provided in the course, which allow participants to test their thinking and receive direct feedback before going to market.
Full transcript
About High Ticket Sales Success
High Ticket Sales Success
Official site: htoformula.comHigh Ticket Sales Success, led by Jennifer, provides the High Ticket Formula to help entrepreneurs transition from low-priced offers to high-ticket programs. The company serves professionals, such as therapists and coaches, by teaching them how to articulate transformation and target high-value markets. Their methodology focuses on clarity, mindset alignment, and practical application through labs and hot-seat coaching.
- Industry
- Sales Coaching and Consulting
Topics
- high ticket sales training
- licensed therapist
- price increase
- professional services
- business coaching
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How this story was recorded
How long did it take Joanne Williams to record this High Ticket Sales Success testimonial?
Just a few minutes. Share One walks the customer through one question at a time, so Joanne Williams never had to plan a script or re-shoot. The polished page you're reading was produced from that single take — see how it works at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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