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Customer story · High Ticket Sales Success

Licensed Therapist Increases Course Price from $200 to $2,000 with High Ticket Formula

Joanne Williams · Recorded 9/12/2024

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Share One · September 12, 2024
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Joanne Williams, a licensed therapist at Next Generation Psychology, used High Ticket Sales Success to transform her business model. By implementing Jennifer's High Ticket Formula, Williams successfully transitioned from selling $100-$200 courses to a $2,000 program specifically targeting legal and medical professionals for confidence building and burnout prevention.

At a glance

Primary Use Case
Repositioning low-ticket therapy courses for high-ticket professional markets.
Reported Result
Increased course price point from $200 to $2,000.
Key Feature
Practice labs with accountability buddies and weekly hot seat coaching.
As a therapist, I'm always talking about the process... instead of giving the transformation or the benefits that clients will get.
As I looked at my programs or courses before Jennifer... it was more in the $100 to $200 ring... that turned into more of a two thousand dollar course.
You've got to be aligned with the belief that you can do this and create the thoughts and emotions that will take you there.

The interview

Why would you recommend Jennifer's High Ticket Formula Offer?

I would recommend it because it gives you incredible value and clear ways to move forward that probably you don't know about. I have tried several different courses in the past without getting the results that I really wanted to develop, but Jennifer's course provided clarity on exactly what is needed to be done to move forward.

What specific features of the program did you find most helpful?

I loved the practice labs and those accountability buddies. You could really practice exactly what you're thinking and then you get feedback on them. Jennifer describes quantum benefits and the four parts that need to be in it; it's just enlightening to think in that way, using stories or analogies of mistakes people make to bring it to life.

How did the program change how you communicate your value?

As a therapist, I noticed I'm always talking about the process—about what I do—instead of giving the transformation or the benefits that clients will get. Jennifer helped me look at that and come up with easy analogies so people can really feel into these benefits.

When did you first realize this course was the right fit for you?

It was in the second module when she talked about 'if you think about making a million dollars from your course, what's the first thoughts that come to you?' Immediate negative thoughts came up like 'I can't do that.' It gave me clarity immediately on what I needed to personally work on to be able to move ahead.

What was the specific impact on your program pricing and target audience?

Before Jennifer, my programs were more in the $100 to $200 range. After taking the course, she encouraged me to reach out to higher professionals in the legal or medical field who want to build confidence and state things assertively. That turned into more of a two thousand dollar course where they can see impact and transformation so they don't burn out.

What was the experience of the weekly coaching sessions like?

I liked the way she worked; she would always ask 'Where am I at?' or 'Where do I feel like I'm getting stuck?' and then bring us up in what she calls the hot seat. She was very specific about what I was working on, which is how I got to working with medical or legal professionals rather than just a general group that is anxious or people-pleasing.

Frequently asked

Can a therapist successfully sell high-ticket courses?

Yes. Joanne Williams found that by shifting her focus from the 'process' to the 'transformation' and targeting specific high-level professionals like those in the legal or medical fields, she was able to increase her price point tenfold.

How do I overcome the mental block of charging higher prices?

Joanne Williams noted that the program's second module addresses the immediate negative thoughts associated with high revenue goals. She used an 'alignment formula' to synchronize her beliefs, thoughts, and emotions to move forward confidently.

What is the best way to practice high-ticket sales messaging?

Joanne recommends the 'practice labs' and 'accountability buddies' provided in the course, which allow participants to test their thinking and receive direct feedback before going to market.

Full transcript

I would recommend Jennifer's High Ticket Formula Offer because it gives you incredible value. It gives you clear ways to move forward that probably you don't know about. I have tried several different courses in the past without getting the results that I really wanted to develop but have never found benefits of Jennifer's course is that there was so much clarity on exactly what is needed to be done to move forward to do it. I loved the practice labs, those accountability buddies. You could really practice exactly what you're thinking and then you get feedback on them. Jennifer describes quantum benefits and the four parts that need to be in it and it's just enlightening to think in that way that it's really about Maybe a story that goes with it or an analogy of maybe mistakes people make, and it just brings it to life and I think that's what's so valuable about this, because a lot of times I notice as a therapist, I'm always talking about the process, about what I do instead of giving the transformation or the benefits that clients will get by moving through my course and so that was really helpful as I looked at it and then coming up with easy analogies or easy ways that people can really feel into these benefits. one of the first things that I knew Jennifer's course would be right for me was in the second module when she talked about "if you think about making a million dollars from your course, what's the first thoughts that come to you?" and so immediate negative thoughts come "oh, I can't do that. I've never done that." and so it gave me clarity immediately on what I needed to personally work on to be able to move ahead and do these so that was certainly one of the things, because I use what I call an alignment formula, which is exactly that. You've got to be aligned with the belief that you can do this and create the thoughts and emotions that will take you there and that was one of the very first things I knew Jennifer was the right person for me. As I looked at my programs or courses before Jennifer, in the High Ticket Formula Offer, it was more in the $100 to $200 ring and so after taking the course, she really encouraged me to reach out to more higher professionals in the legal or medical field that really want to build more confidence, to be able to state things assertively and confidently, maybe so they don't feel like they're rocking the boat, and then that turned into more of a two thousand dollar course about reaching out to higher professionals that they can see impact and transformation, maybe so they don't burn out, so they can really reach goals that they want to in that organization. Working with Jennifer in the High Ticket Formula Offer weekly, I liked the way she worked in the sense that she would always ask us for "Where am I at?" "Where do I feel like I'm getting stuck?" or suggestions, and then bring us up and what she would kind of call the hot seat, and she would be very specific about what I was working on. That's how I got to working with medical or legal professionals to be able to bring that value up for a different group than maybe just a general group that is more just anxious or don't know how to stop people pleasing so she really got specific with me, and I think even when she did that with others, I got value out of that as well. Hi, I'm Joanne Williams, and I'm from Tampa, Florida, and my business name is Next Generation Psychology. I am a licensed therapist and so we offer one to one counseling services and confidence-building courses, as well as certifying for psychiatric service dogs if they help to reduce your anxiety under the ADA law.

About High Ticket Sales Success

High Ticket Sales Success

Official site: htoformula.com

High Ticket Sales Success, led by Jennifer, provides the High Ticket Formula to help entrepreneurs transition from low-priced offers to high-ticket programs. The company serves professionals, such as therapists and coaches, by teaching them how to articulate transformation and target high-value markets. Their methodology focuses on clarity, mindset alignment, and practical application through labs and hot-seat coaching.

Industry
Sales Coaching and Consulting

Topics

  • high ticket sales training
  • licensed therapist
  • price increase
  • professional services
  • business coaching

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How this story was recorded

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Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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