Customer story · Proactive Health ND
Shelley Malcolm Overcame Menopausal Fatigue and Hot Flashes to Launch a Nutrition Practice
Shelley Malcolm · Recorded 2/28/2025
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Shelley Malcolm achieved transformative results with Proactive Health ND, overcoming chronic fatigue and hot flashes to launch a nutrition practice at 58. By utilizing Dr. Elena Zinkov’s Hormone Potential Therapy, Shelley eliminated night sweats, gained lean muscle mass, and regained the cognitive focus necessary to complete a master's program in chemistry.
At a glance
- Primary Use Case
- Menopausal hormone imbalance and chronic fatigue
- Reported Result
- Eliminated hot flashes and gained lean body mass
- Key Achievement
- Completed a master's program and launched a practice at 58
“I completed a full master's program in my 50s and I've launched a nutrition practice. Now I'm 58 and I feel like I have all my brain cells on board.”
“No doctor ever suggested—besides Dr. Zinkov—going on hormone replacement therapy and that's made a huge difference in my ability to sleep, my ability to function throughout the day and focus.”
“It's not a 15-minute session, it's an hour, hour and a half—She'll go late. And she's really trying to figure out my best custom approach.”
The interview
What has been your experience with Dr. Zinkov's therapies?
My experience with Dr. Zinkov's therapies have allowed me to sleep through the night without hot flashing, has allowed me to build lean body mass, and has allowed me to have sustained energy and focus throughout the day. I completed a full master's program in my 50s and I've launched a nutrition practice. Now I'm 58 and I feel like I have all my brain cells on board for all that energy expenditure and learning chemistry.
What was your health status before joining the Hormone Potential Therapy program?
Before the Hormone Potential Therapy program I was struggling with an inability to gain muscle. I had hot flashes that were all over the place. I was extremely fatigued and tired. I've seen a number of endocrinologists and my thyroid and my fatigue levels were still not at a level where I could focus all day long.
What specific goals made you decide to try Dr. Zinkov's therapies?
Some of the goals that made me say 'yes' were energy, ability to recover from workouts, ability to gain muscle—lean muscle mass. Belly fat was a frustration, and hot flashes were huge for me. So my goals were to reduce hot flashes, reduce belly fat, gain lean mass and recover from workouts.
Did you have any hesitations or objections before joining the program?
If there was anything that prevented me from joining, it probably would be that it was different than what my western doctors were saying and not understanding the research behind her work. Once I understood her research and her experience, and also once I saw the benefits inside myself, then I was fully on board.
What surprised you the most about working with Dr. Elena Zinkov?
Her accessibility. She responds to me within 24 hours especially if it's an emergency, like a hot flash. The other thing was her different approach versus western doctors. She's really, really listening to her patients and trying to dial-in what's best for me. It's not a 15-minute session, it's an hour, hour and a half—she'll go late.
How would you describe the level of care you received from the team?
I have felt so cared for. I am such a unique individual where I'm super sensitive to any medications. She has been there with me every step of the way to dial-in my hormones and my peptides and my supplements. She's never not responded to a text message or an email. I feel like a priority in her practice.
Frequently asked
Does hormone replacement therapy cause cancer or cardiovascular disease?
Shelley Malcolm initially subscribed to old beliefs that HRT increased these risks. However, after reviewing the research and science with Dr. Zinkov, she realized those beliefs were not true and saw significant benefits in her own health.
How does Dr. Zinkov's approach differ from traditional endocrinologists?
Shelley found that while western doctors offered 15-minute sessions, Dr. Zinkov provided hour-long custom consultations. Unlike previous doctors who ignored HRT, Dr. Zinkov focused on dialing in hormones, peptides, and supplements for Shelley's specific sensitivities.
Is the Hormone Potential Therapy program worth the cost?
Shelley Malcolm acknowledges that the program is expensive, but states it is 'so worth it.' She emphasizes that she would not trust her hormones with anyone else at this stage of her life due to the results achieved.
Full transcript
About Proactive Health ND

Proactive Health ND
Official site: www.drelenazinkov.comProactive Health ND, founded by Dr. Elena Zinkov, ND, is a naturopathic medical practice specializing in women's hormonal health through the PeriVive system. They serve women navigating perimenopause and hormonal imbalances, providing root-cause solutions through nutrition, exercise science, and evidence-based medicine. The practice is designed to shift patients from feeling exhausted and chaotic to feeling confident, energized, and in control of their health.
- Industry
- Natural Healthcare
Topics
- menopause
- hormone replacement therapy
- certified nutritionist
- muscle gain
- energy and focus
- naturopathic medicine
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