Customer story · Relentless Digital
Relentless Digital Delivers Consistent Call Flow and Seamless Account Management Transitions
Luke Strange · Recorded 3/13/2026
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- Share One · March 13, 2026
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Luke Strange of Cool Hand Electric credits Relentless Digital with driving extra calls and providing a strong start for his new air conditioning service line. By managing Google profiles, websites, and SEO strategies, the agency delivered consistent lead generation and implemented automations that significantly reduced tedious administrative tasks for his Dallas-based electrical business.
At a glance
- Primary Use Case
- Comprehensive SEO, GMB management, and website strategy for an electrical and air conditioning business.
- Reported Result
- Increased call flow and successful digital launch of a new air conditioning service line.
- Service Experience
- Highly responsive communication with seamless account manager transitions and simplified reporting.
“They've helped me kind of learn a lot of the terms that can be kind of overwhelming. They put them into terms that I can understand and they don't kind of speak over me.”
“We work together to get extra calls in and they have a lot of different strategies for that.”
“All their stuff they say, if they say they're going do it, it's going to be done well and very, very passionate about performing and being relentless.”
The interview
Who are you and what is your business?
I'm Luke Strange, Cool Hand Electric. We're out of the South Part of Dallas area, Mansfield, Red Oak, those parts of towns, and we do electric and air.
What led you to reach out to Relentless Digital?
I had listened to the podcast that Josh is on and just liked and saw things the same way, started building up trust with his thought process. We started having some issues with the company we were using and I was ready to make a change. So I reached out and really hit it off pretty well.
How has the communication and reporting been with the team?
It's been great. I kind of tell them what I need. I get my reports and they filled me in. They've helped me kind of learn a lot of the terms that can be kind of overwhelming. They put them into terms that I can understand and they don't kind of speak over me. They're consistent, very optimistic, and when I'm in freak out mode, they're very responsive.
What specific services have they handled for Cool Hand Electric?
They've handled my Google profiles, they've handled my website, blogs, pretty much any digital or SEO strategy they've been very helpful with. There's been a lot of cool little automations and things that I've been able to learn to speed up monotonous or tedious tasks and that's been huge.
How did they assist with your expansion into air conditioning?
We've added air conditioning and it's been a pretty good process of chatting with them what the goals were, what the plans were, and then they've been executing and we've got a strong start.
What makes their account management style different?
Something I thought that was really neat was we had a rep and she was great, but because she was so good, she got moved on after like a year or so to another position. And instead of just changing my rep, she was involved with the changeover and made sure I was comfortable with a new rep and that things were that I was taken care of.
Frequently asked
How does Relentless Digital handle account manager changes?
Luke Strange noted that when his high-performing rep was promoted, she remained involved in the changeover to ensure he was comfortable and that no details were lost, unlike other firms that change reps without notice.
Will a marketing agency talk down to me as a contractor?
Luke Strange appreciated that Relentless Digital explains complex marketing terms in ways he can understand without speaking over him or treating him like a 'dumb contractor.'
What happens to my marketing support when a rep goes on vacation?
Luke emphasized that Relentless Digital maintains constant coverage; even if a primary rep is away, someone is always checking communications to ensure call flow remains steady.
Full transcript
About Relentless Digital

Relentless Digital
Official site: www.relentless-digital.comRelentless Digital provides comprehensive digital marketing solutions tailored specifically for trades, covering services like GMB Management, Website Design, and SEO. They serve contractors in the HVAC, Plumbing, and Electrical industries to help them transition from minimal online engagement to significant increases in bookings. As Luke Strange experienced, the agency focuses on being 'relentless' in performance until the client's visibility and call flow goals are met.
- Industry
- Digital Marketing Agency
Topics
- lead generation
- electrical and hvac
- seo strategy
- account management
- automation
- contractor marketing
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How this story was recorded
Where does the transcript for "Relentless Digital Delivers Consistent Call Flow and Seamless Account Management Transitions" come from?
It's auto-generated by Share One from Luke Strange's recording, then lightly cleaned so it stays readable and searchable. Every Relentless Digital story published here gets the same treatment. You can publish your own customer stories the same way at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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