Customer story · Salezilla
Achieved Consistent Meeting Flow and Scalable Growth Through AI-Powered Personalized Outreach
Dan Lievens
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Dan Lievens, CEO of Share One, reports that Salezilla transformed their lead generation from sporadic events to a consistent flow of bookings. By using AI to scrape specific website data for personalized copy, Salezilla enabled Share One to convert cold outreaches into high-quality calendar meetings without manual effort, ensuring scalable business growth.
At a glance
- Primary Use Case
- Automated, personalized cold email outreach using AI website scraping.
- Reported Result
- Consistent flow of bookings and high conversion rate to new clients.
- Key Differentiator
- AI-driven personalization that extracts specific website data for email copy.
“It wasn't until we started working with Salezilla that we saw like a consistent number of meetings, consistent outreaches.”
“The one big differentiator is their creative ways of using AI to extract information to add that to those campaigns.”
“We have a constant flow of bookings and leads coming into our calendar without us really having to lift a finger.”
The interview
What was your lead generation process like prior to using Salezilla?
Prior to Salezilla, our leads and our meetings were very sporadic and they basically dependent on where we were and what stages we were speaking on and what podcasts were being invited on. If it wasn't for one of those active events, then we basically would be pretty dry in terms of new leads, maybe some referrals here and there. We had absolutely no consistency.
What changed after you started working with Salezilla?
It wasn't until we started working with Salezilla that we saw a consistent number of meetings, consistent outreaches, and then being able to convert those outreaches into actual calendar meetings. Our conversion rate from there to a new client was pretty high.
What is the main differentiator for Salezilla compared to other services?
The one thing that was a huge differentiator is their creative ability to use AI to do the outreaches. It's not just a cold email that goes out; it makes it look like we've done a lot of research on the clients' websites. We actually take information from their websites and use that in our email copy, so the open rate seems to be a lot higher and it's just a little bit more genuine.
Did you have any hesitations before starting cold email outreach?
As an owner of an ethical business, nobody likes to receive spam emails. The hesitation I had upfront was, do we really want to get into the cold email game? When I saw Salezilla and I saw their copy, I really felt like I'm actually doing them a favor by letting more people hear about my services. We got over that quickly when we started getting responses from people saying, 'Wow, didn't know this kind of service existed.'
Can you describe the specific workflow Salezilla uses for your business?
We're a video testimonial company. We would literally go out and scrape websites that are within our industry and look and see if they had testimonials written on their websites. We'd say, 'Hey, we'd love this testimonial from Tom. We'd like to invite you to consider what it would look like if that written testimonial would be in video format.' Being able to replicate that hundreds of times across multiple websites with that customization really blew my mind.
How has Salezilla impacted your daily operations as a business owner?
Our business is very different now that we have a constant flow of bookings and leads coming into our calendar without us really having to lift a finger. Salezilla takes care of finding new contacts, updating the swipe copy—which we get to approve—and every month they just send out quite a few emails for us. To know that's happening in the background as we continue to run our business has been a game changer.
What would you say to someone who has had a bad experience with cold email?
If you have done cold email outreach and it's felt kind of yucky or not working for you, I would strongly recommend you giving Salezilla a shot. Their approach is personalized and for the first time I actually felt like what I'm doing is doing businesses a favor as opposed to spamming. They also protect your domains and email servers with very creative advanced technology.
Frequently asked
Is cold email outreach considered spam for ethical businesses?
Dan Lievens initially hesitated to enter the 'cold email game' due to spam concerns, but found Salezilla's approach ethical. The highly personalized copy, which references specific client data, makes the outreach feel like a helpful service rather than unsolicited spam.
How does Salezilla personalize outbound emails at scale?
Salezilla uses AI to extract information directly from a prospect's website, such as specific written testimonials, and incorporates that data into the email copy. Dan Lievens noted this makes the outreach look like deep research was performed, significantly increasing open rates.
Does Salezilla help with technical email setup?
Yes, according to Dan Lievens, Salezilla protects the client's domains and email servers using advanced technology to ensure the outreach remains ethical and technically sound.
Full transcript
About Salezilla
Salezilla
Official site: www.salezilla.ioSalezilla is an AI-powered outbound marketing platform that specializes in personalized cold email outreach. They serve businesses looking to scale their lead generation by using advanced technology to scrape prospect data and create highly customized, ethical email campaigns. Their service delivers a transformation from sporadic, event-dependent lead flow to a consistent, automated stream of booked meetings.
- Industry
- AI Outbound Marketing Agency
Topics
- lead generation
- ceo
- consistent meetings
- ai outreach
- outbound sales
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How this story was recorded
Where does the transcript for "Achieved Consistent Meeting Flow and Scalable Growth Through AI-Powered Personalized Outreach" come from?
It's auto-generated by Share One from Dan Lievens's recording, then lightly cleaned so it stays readable and searchable. Every Salezilla story published here gets the same treatment. You can publish your own customer stories the same way at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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