Skip to main content

Customer story · Salezilla

Achieved Consistent Meeting Flow and Scalable Growth Through AI-Powered Personalized Outreach

Dan Lievens

0:000:00
Captured on
Share One
Content fingerprint
443dff28cc74bf11
FNV-1a-32x2 over this page's video URL, capture timestamp and transcript — recompute it to confirm nothing was altered after publication.
See the signed provenance record — issued by Share One, the original recorder of this video.

Dan Lievens, CEO of Share One, reports that Salezilla transformed their lead generation from sporadic events to a consistent flow of bookings. By using AI to scrape specific website data for personalized copy, Salezilla enabled Share One to convert cold outreaches into high-quality calendar meetings without manual effort, ensuring scalable business growth.

At a glance

Primary Use Case
Automated, personalized cold email outreach using AI website scraping.
Reported Result
Consistent flow of bookings and high conversion rate to new clients.
Key Differentiator
AI-driven personalization that extracts specific website data for email copy.
It wasn't until we started working with Salezilla that we saw like a consistent number of meetings, consistent outreaches.
The one big differentiator is their creative ways of using AI to extract information to add that to those campaigns.
We have a constant flow of bookings and leads coming into our calendar without us really having to lift a finger.

The interview

What was your lead generation process like prior to using Salezilla?

Prior to Salezilla, our leads and our meetings were very sporadic and they basically dependent on where we were and what stages we were speaking on and what podcasts were being invited on. If it wasn't for one of those active events, then we basically would be pretty dry in terms of new leads, maybe some referrals here and there. We had absolutely no consistency.

What changed after you started working with Salezilla?

It wasn't until we started working with Salezilla that we saw a consistent number of meetings, consistent outreaches, and then being able to convert those outreaches into actual calendar meetings. Our conversion rate from there to a new client was pretty high.

What is the main differentiator for Salezilla compared to other services?

The one thing that was a huge differentiator is their creative ability to use AI to do the outreaches. It's not just a cold email that goes out; it makes it look like we've done a lot of research on the clients' websites. We actually take information from their websites and use that in our email copy, so the open rate seems to be a lot higher and it's just a little bit more genuine.

Did you have any hesitations before starting cold email outreach?

As an owner of an ethical business, nobody likes to receive spam emails. The hesitation I had upfront was, do we really want to get into the cold email game? When I saw Salezilla and I saw their copy, I really felt like I'm actually doing them a favor by letting more people hear about my services. We got over that quickly when we started getting responses from people saying, 'Wow, didn't know this kind of service existed.'

Can you describe the specific workflow Salezilla uses for your business?

We're a video testimonial company. We would literally go out and scrape websites that are within our industry and look and see if they had testimonials written on their websites. We'd say, 'Hey, we'd love this testimonial from Tom. We'd like to invite you to consider what it would look like if that written testimonial would be in video format.' Being able to replicate that hundreds of times across multiple websites with that customization really blew my mind.

How has Salezilla impacted your daily operations as a business owner?

Our business is very different now that we have a constant flow of bookings and leads coming into our calendar without us really having to lift a finger. Salezilla takes care of finding new contacts, updating the swipe copy—which we get to approve—and every month they just send out quite a few emails for us. To know that's happening in the background as we continue to run our business has been a game changer.

What would you say to someone who has had a bad experience with cold email?

If you have done cold email outreach and it's felt kind of yucky or not working for you, I would strongly recommend you giving Salezilla a shot. Their approach is personalized and for the first time I actually felt like what I'm doing is doing businesses a favor as opposed to spamming. They also protect your domains and email servers with very creative advanced technology.

Frequently asked

Is cold email outreach considered spam for ethical businesses?

Dan Lievens initially hesitated to enter the 'cold email game' due to spam concerns, but found Salezilla's approach ethical. The highly personalized copy, which references specific client data, makes the outreach feel like a helpful service rather than unsolicited spam.

How does Salezilla personalize outbound emails at scale?

Salezilla uses AI to extract information directly from a prospect's website, such as specific written testimonials, and incorporates that data into the email copy. Dan Lievens noted this makes the outreach look like deep research was performed, significantly increasing open rates.

Does Salezilla help with technical email setup?

Yes, according to Dan Lievens, Salezilla protects the client's domains and email servers using advanced technology to ensure the outreach remains ethical and technically sound.

Full transcript

So prior to Salezilla are our leads and our meetings were very sporadic and they basically dependent on where we were and what stages we were speaking on and what podcasts were being invited on. And if it wasn't for one of those active events then we basically would be pretty dry in terms of new leads maybe some referrals here and there. And it wasn't until we started working with Salezilla that we saw like a consistent number of meetings, consistent outreaches and then being able to convert those outreaches into actual calendar meetings and our conversion rate from there to a new client was pretty high. So prior to that we had absolutely no consistency and it completely depended on our ability of being able to expose ourselves through masterminds. The one thing that was a huge differentiator with Salezilla is their creative ability to use AI to do the outreaches and then the way that we heard about them is actually through an outreach that we received and we're like wow, this is actually pretty genius and so it's not just a cold email that goes out, it makes it look like we've done a lot of research on the clients websites and we actually take information from their websites and use that in our email copy, so the open rate seems to be a lot higher and it's just a little bit more genuine as well. So that's the one big differentiator is their creative ways of using AI to extract information to add that to those campaigns that we send out of. As an owner of an ethical business nobody likes to receive spam emails. So the hesitation that I had upfront was, do we really want to get into the cold email game? And when I saw Salezilla and I saw their copy and I really felt like, what if more people heard about my services and more people could understand what we can do for them, then I'm actually doing them a favor, right? So the way that Salezilla can create their copy and the outreaches really make it seem like we are here trying to help other people. So we got over that pretty quickly especially when we started getting responses from people saying, wow, didn't know this kind of service existed, so that worked out really well for us. So we're a video testimonial company, so we help businesses collect video testimonials and we would literally go out and scrape websites that are within our business industry and we would look and see if they had testimonials written on their websites and if they did we basically turn around and say, hey we'd love this testimonial from Tom. We'd like to invite you to consider what it would look like if that testimonial, the written testimonial, would be in video format because we help you record video testimonials. So that process being able to replicate that hundreds and hundreds of times across multiple websites and the customization of it I think really kind of blew my mind away and really differentiated sales from all the other marketing. So our business is very different as you can imagine now that we have a constant flow of bookings and leads coming into our calendar without us really having to lift a finger. So Salezilla takes care of finding new contacts, updating the swipe copy, get to approve all that and every month they just send out quite a few emails for us and to know that, that's happening in the background as we continue to run our business and to have these emails come in of people inquiring more about our service has been a game changer as a business owner. And I think most of us can agree that there are our next customer, our leads are typically the biggest issue that we have in terms of scalability and growth. So it's been absolutely amazing to have Saleszilla as part of our marketing team to help us with new leads. If you have never done any cold email outreach that's one or two, if you have done cold email outreach and it's felt kind of yucky or not working for you I would strongly recommend you giving Salezilla a shot. Their approach is personalized and for the first time I actually felt like what I'm doing a lot of businesses out there favor as opposed to spamming your inbox and also they protect your domains they protect your email servers and they have very, very creative advanced technology that they can use to send out emails that are ethical and so if you've ever wondered or had a bad experience with cold email outreach I would strongly recommend you giving Salezilla a shot. Hi, my name is Dan Lievens. I'm the CEO and founder of Share One and we're based out of Austin, Texas.

About Salezilla

Salezilla is an AI-powered outbound marketing platform that specializes in personalized cold email outreach. They serve businesses looking to scale their lead generation by using advanced technology to scrape prospect data and create highly customized, ethical email campaigns. Their service delivers a transformation from sporadic, event-dependent lead flow to a consistent, automated stream of booked meetings.

Industry
AI Outbound Marketing Agency

Topics

  • lead generation
  • ceo
  • consistent meetings
  • ai outreach
  • outbound sales

Watch next

How this story was recorded

Where does the transcript for "Achieved Consistent Meeting Flow and Scalable Growth Through AI-Powered Personalized Outreach" come from?

It's auto-generated by Share One from Dan Lievens's recording, then lightly cleaned so it stays readable and searchable. Every Salezilla story published here gets the same treatment. You can publish your own customer stories the same way at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

Collect your own customer stories at share.one