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Heather Omtvedt Transformed Her Book Launch Strategy and Saved Thousands in Costs

Heather Omtvedt

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Heather Omtvedt credits Book Launchers with transforming her book launch for 'Launch Pad.' By utilizing their Accelerator community and Author Launch Kit, she gained critical expertise in metadata and title positioning. Heather reports that the partnership saved her thousands of dollars and provided the strategic science needed to effectively reach her niche audience.

At a glance

Primary Use Case
Non-fiction book marketing and launch strategy
Reported Result
Saved thousands of dollars and gained 15+ technical launch skills
Time to Value
Instantaneous shift in direction after first meeting
Not only have they saved me thousands of dollars, a lot of time, but given me really the wind I needed beneath my wings to be able to be a successful author.
A moment that felt like defeat became a moment of complete relief.
Without Book Launchers, I would not know how to do any of it properly and would not have the strategy.

The interview

What has been the primary benefit of working with Book Launchers on your marketing?

The #1 benefit has been the aspects like metadata. I had no idea what that was or how to even position my title or my content to my niche audience correctly. Julie brought awareness to about 10 other elements so that I could develop not just initial strategy, but start getting all of the pieces working together for a successful launch.

What is the title of your book and what is it about?

My name is Heather and I've written a book called Launch Pad, Removing Blocks to Release Potential.

How did your understanding of the publishing process change after meeting Julie?

Writing a book is really an art and a science. I understood the writing aspect, but there were about 15 other aspects that make the science aspect of making it successful, and I knew none of them. They have saved me thousands of dollars and a lot of time.

What happened during your first meeting with Book Launchers?

I was getting ready to launch my book on a Monday, and that Friday before, I had a meeting with Julie. The first words out of her mouth were, 'Is that really the title of your book?' At that moment I realized I wasn't going anywhere fast with my launch and I needed to learn everything I could from her.

What resources did you use to fix your launch strategy?

Instantaneously I got her books and I joined her Accelerator community. Inside the community, getting the specialized one-on-one care completely transformed my direction, my understanding, and my skills.

What is your current launch timeline?

I am launching my book in September, and so my Three Window pre-launch period begins in just a couple weeks.

Why would you recommend Book Launchers to other authors?

If you have a message you want to share and you want your audience to know about it, you're not going to be able to do this as efficiently or effectively without Julie, the Book Launchers team, her Accelerator Group, and her Author Launch Kit (ALK).

Frequently asked

Can I successfully launch a book without a traditional publisher or a huge following?

Yes. Heather Omtvedt explains that for authors without a massive following or a traditional publishing house, Book Launchers provides the efficiency and effectiveness needed to reach a specific audience through their specialized resources and Accelerator Group.

What is the most important part of a book launch strategy?

According to Heather, it is the 'science' of the launch, including metadata and title positioning. She realized her original title wouldn't lead to a successful launch until Julie at Book Launchers helped her pivot her strategy.

Is the Book Launchers Accelerator community worth it for new authors?

Heather describes the community as providing 'specialized one-on-one care' that completely transformed her direction and skills, turning a moment of potential defeat into a moment of relief.

Full transcript

The #1 benefit of working with Book Launchers on my book marketing has been that there are aspects that go into it, like metadata. I had no idea what that was. I had no idea how to even position my title or my content to my niche audience correctly. That, and about 10 other elements, Julie brought awareness to so that I could develop not just initial strategy, but able to start getting all of the pieces starting to work together that go into a successful launch. Hi, my name is Heather and I've written a book called Launch Pad, Removing Blocks to Release Potential. Writing a book is really an art and a science, and I understood the writing aspect as I was getting ready to launch my book. But there were about 15 other aspects that make the science aspect of writing a book and making it successful, and I knew none of them. Not only have they saved me thousands of dollars, a lot of time, but given me really the wind I needed beneath my wings to be able to be a successful author. I first was getting ready to launch my book on a Monday, and that Friday before, I had a meeting with Julie at Book Launchers, and the first words out of her mouth were, "Is that really the title of your book?" And that was before I had the title of the book that I have now. At that moment I realized that I wasn't going anywhere fast with my launch, and that I needed to learn everything I could from Julie. So instantaneously I got her books, I joined her Accelerator community. Inside the community, getting the specialized one-on-one care, completely transformed my direction, my understanding, my skills, and really, a moment that felt like defeat became a moment of complete relief. I am launching my book in September, and so my Three Window pre-launch period begins in just a couple weeks. And without Book Launchers, I would not know how to do any of it properly and would not have the strategy and would be like a lot of authors who have a message and have a reason for writing their book, but have no idea how to get the response that they want to achieve. Julie kind of helps you prepare for every single step along the way and gives you, not only the insights, but the support and the resources. I would recommend Book Launchers because if you have a message or you have something that you want to share with the world, and you want your actual audience that you serve, or the people that you're trying to reach to know about it... Let's say you're not somebody who's going to go to a traditional publishing house or don't have a huge following, you're not going to be able to do this as efficiently or as effective without Julie and the Book Launchers team, and her Accelerator Group, and even her ALK, Author Launch Kit. And you won't be able to do any of those things efficiently or effectively without her. So... I'm speaking, I'm speaking truth here. And so, if you really are serious about your book journey, she is the place to be, and provides the resources to get there.

About Book Launchers

Book Launchers is a full-service professional self-publishing company specializing in high-quality non-fiction. They serve entrepreneurs and thought leaders by providing comprehensive support from writing coaching and professional editing to marketing and publishing management. As Heather Omtvedt's experience shows, they help authors navigate the 'science' of publishing, including metadata and title positioning, to ensure a successful launch.

Industry
Publishing Services

Topics

  • self-publishing
  • book marketing
  • non-fiction author
  • brand building
  • metadata strategy

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