Customer story · clean marketing
Custom Christmas Roof Lighting Achieved 40% Conversion Rates and 100 Monthly Leads
Stephen · Recorded 2/21/2025
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- Share One · February 21, 2025
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Stephen Davis of Custom Christmas Roof Lighting reports that Clean Marketing transformed his lead generation by precisely targeting his local service area. The campaign delivered over 100 leads in a single month with a 30% to 40% conversion rate, significantly reducing 'tire kickers' through a rigorous client screening process.
At a glance
- Primary Use Case
- Local Facebook ad targeting and lead screening
- Reported Result
- 30-40% conversion rate and 100+ leads in one month
- Key Improvement
- Eliminated leads from 500+ miles away
“What I really got was very well-screened clients that were absolutely on the board and ready purchase.”
“From the campaigns that they ran in 2024, we saw about a 30 to 40% conversion rate, which is absolutely amazing.”
“I think the month of November we got over 100 leads, I think, in one month. And that's huge on one side of our marketing.”
The interview
What would you say Clean Marketing is best at?
I would say Clean Marketing is the best at actually dialing in your campaigns on Facebook. They're able to go through a series of steps and questions to screen your clients to make sure that they are warm or hot clients and ready for purchase.
What were your initial hesitations before hiring them?
I was a little hesitant—there are tons of different marketing companies that are out there for the service that we provide, which is Christmas light installation. I saw some of the testimonials and the wonderful things they were doing and gave it a try on a whim.
What was the number one benefit you experienced compared to running your own ads?
The number one benefit is dialing in the service area. We were getting calls from as far away as 500 and 1500 miles away for services we thought we were doing locally. Clean Marketing dialed in our campaign exactly to the service area we wanted.
How did the reality of the service differ from what you thought you were buying?
The thing I thought I was buying was just someone who can take the Facebook over and just throw it out there to our community, but what I really got was very well-screened clients that were absolutely on the board and ready to purchase.
How did the lead quality and volume impact your business operations?
The leads were phenomenal and the conversion rates were much higher than the 'tire kickers' we were getting from our own campaign. Getting messages through Messenger, it was just coming through. I really wanted to tell them at one point to kind of shut it off because it was coming through so fast.
What specific growth metrics did you see in 2024?
We were able to grow our business substantially. From the campaigns that they ran in 2024, we saw about a 30 to 40% conversion rate. In the month of November, we got over 100 leads in one month.
Frequently asked
Is Clean Marketing different from other marketing companies for service businesses?
Stephen Davis was initially hesitant due to the high volume of marketing companies available, but he found Clean Marketing unique because they use a series of steps to screen for 'warm or hot' clients ready for purchase rather than just 'tire kickers.'
Can Clean Marketing fix Facebook ads targeting the wrong geographic area?
Yes. Stephen reported that his previous campaigns were reaching people 1,500 miles away, but Clean Marketing was able to dial in the campaign exactly to his specific local service area in Southwest Georgia.
What kind of lead volume can a local business expect from Clean Marketing?
During the peak month of November, Stephen's company received over 100 leads, noting that the volume was so high he occasionally felt the need to ask them to slow down the influx of messages.
Full transcript
About clean marketing
clean marketing
Official site: cleanmarketing.netClean Marketing is a digital marketing agency specializing in high-precision Facebook advertising campaigns for service-oriented businesses. They serve local contractors, such as holiday lighting installers, by implementing multi-step screening processes to filter out low-quality leads. Their primary transformation involves shifting clients from broad, ineffective reach to highly targeted, high-conversion local lead generation.
- Industry
- Digital Marketing Agency
Topics
- facebook advertising
- lead generation
- local service business
- conversion optimization
- holiday lighting
- clean marketing
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How this story was recorded
Was Stephen paid or coached to say this about clean marketing?
No. Share One records unedited answers to a fixed set of questions, so what Stephen says is what Stephen said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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