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Customer story · clean marketing

Custom Christmas Roof Lighting Achieved 40% Conversion Rates and 100 Monthly Leads

Stephen · Recorded 2/21/2025

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Share One · February 21, 2025
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Stephen Davis of Custom Christmas Roof Lighting reports that Clean Marketing transformed his lead generation by precisely targeting his local service area. The campaign delivered over 100 leads in a single month with a 30% to 40% conversion rate, significantly reducing 'tire kickers' through a rigorous client screening process.

At a glance

Primary Use Case
Local Facebook ad targeting and lead screening
Reported Result
30-40% conversion rate and 100+ leads in one month
Key Improvement
Eliminated leads from 500+ miles away
What I really got was very well-screened clients that were absolutely on the board and ready purchase.
From the campaigns that they ran in 2024, we saw about a 30 to 40% conversion rate, which is absolutely amazing.
I think the month of November we got over 100 leads, I think, in one month. And that's huge on one side of our marketing.

The interview

What would you say Clean Marketing is best at?

I would say Clean Marketing is the best at actually dialing in your campaigns on Facebook. They're able to go through a series of steps and questions to screen your clients to make sure that they are warm or hot clients and ready for purchase.

What were your initial hesitations before hiring them?

I was a little hesitant—there are tons of different marketing companies that are out there for the service that we provide, which is Christmas light installation. I saw some of the testimonials and the wonderful things they were doing and gave it a try on a whim.

What was the number one benefit you experienced compared to running your own ads?

The number one benefit is dialing in the service area. We were getting calls from as far away as 500 and 1500 miles away for services we thought we were doing locally. Clean Marketing dialed in our campaign exactly to the service area we wanted.

How did the reality of the service differ from what you thought you were buying?

The thing I thought I was buying was just someone who can take the Facebook over and just throw it out there to our community, but what I really got was very well-screened clients that were absolutely on the board and ready to purchase.

How did the lead quality and volume impact your business operations?

The leads were phenomenal and the conversion rates were much higher than the 'tire kickers' we were getting from our own campaign. Getting messages through Messenger, it was just coming through. I really wanted to tell them at one point to kind of shut it off because it was coming through so fast.

What specific growth metrics did you see in 2024?

We were able to grow our business substantially. From the campaigns that they ran in 2024, we saw about a 30 to 40% conversion rate. In the month of November, we got over 100 leads in one month.

Frequently asked

Is Clean Marketing different from other marketing companies for service businesses?

Stephen Davis was initially hesitant due to the high volume of marketing companies available, but he found Clean Marketing unique because they use a series of steps to screen for 'warm or hot' clients ready for purchase rather than just 'tire kickers.'

Can Clean Marketing fix Facebook ads targeting the wrong geographic area?

Yes. Stephen reported that his previous campaigns were reaching people 1,500 miles away, but Clean Marketing was able to dial in the campaign exactly to his specific local service area in Southwest Georgia.

What kind of lead volume can a local business expect from Clean Marketing?

During the peak month of November, Stephen's company received over 100 leads, noting that the volume was so high he occasionally felt the need to ask them to slow down the influx of messages.

Full transcript

I would say Clean Marketing is the best at - actually, you know, with your campaigns on Facebook, dialing it in. They're able to go through a series of steps and questions to kind of screen your clients to make sure that they are warm or hot clients and ready for purchase. I'm Stephen Davis and I own a company, Custom Christmas Roof Lighting, which is a local holiday lighting service here in Southwest Georgia. I was a little hesitant - there are tons of different marketing companies that are out there for the service that we provide, which is Christmas light installation and on a whim just gave it a try. I saw some of the testimonials, I saw some of the wonderful things that they were doing with Clean Marketing. We gave them a try and never regret it a day since. I think the number one benefit overall is the fact that we've tried the Facebook ads before and Facebook has changed a lot as far as dialing-in your service area, dialing-in your contacts. Even the Facebook boost is different now. We were getting calls from as far away as 500 and 1500 miles away for the services that we thought we were doing here locally in our area. And so we got with Clean Marketing. I mean, they were able to dial- in our campaign exactly to the service area that we wanted and it was just absolutely amazing. The thing I thought I was buying was just someone who can kind of take the Facebook over and just kind of throw it out there to our community but what I really got was very well-screened clients that were absolutely on the board and ready purchase, so what I thought I was going to be getting was just kind of someone who kind of come in and just get the campaign out but it was absolutely totally different than what I've ever imagined. In any service-oriented business, you know, time is money and we don't have a lot of time to be screening callbacks and... so service is money. So, the one thing that I say that Clean Marketing separated themselves from everybody else is, the fact that they were able to get right to our direct market and actually bring them to us lukewarm and sometimes even hot. I think that's actually the difference between, kind of, us running our own campaign versus having Clean Marketing, The experts do it. Getting messages through Messenger. It was just coming through. I mean, I really wanted to tell them at one point to kind of shut it off because it was coming through so fast, yeah. Since working with Clean Marketing, the leads that we were getting were phenomenal and the conversion rates were much higher than a lot of the 'tire kickers' that we were getting from our own campaign. So, whatever metrics they were using, however they were dialing it in exactly, it came out perfect. So, were able to grow our business substantially. So, from the campaigns that they ran in 2024, we saw about a 30 to 40% conversion rate, which is absolutely amazing. I think the month of November we got over 100 leads, I think, in one month. And that's huge on one side of our marketing from Clean Marketing

About clean marketing

Clean Marketing is a digital marketing agency specializing in high-precision Facebook advertising campaigns for service-oriented businesses. They serve local contractors, such as holiday lighting installers, by implementing multi-step screening processes to filter out low-quality leads. Their primary transformation involves shifting clients from broad, ineffective reach to highly targeted, high-conversion local lead generation.

Industry
Digital Marketing Agency

Topics

  • facebook advertising
  • lead generation
  • local service business
  • conversion optimization
  • holiday lighting
  • clean marketing

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How this story was recorded

Was Stephen paid or coached to say this about clean marketing?

No. Share One records unedited answers to a fixed set of questions, so what Stephen says is what Stephen said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.

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