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Customer story · Endureed

Endureed Delivers Zero-Maintenance Synthetic Thatch with Ten-Year Cost Viability for Luxury Resorts

Ian Harrison · Recorded 7/29/2025

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Share One · July 29, 2025
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Ian Harrison, Managing Director of Harrison Surveying Limited, reports that Endureed synthetic thatch achieved cost viability over a 10-year period compared to natural products. Used on high-end St. Lucia resorts, the material requires zero maintenance after installation and successfully mimics natural reeds, providing a durable solution for beachfront pagodas and luxury residential properties.

At a glance

Primary Use Case
High-end residential and hotel developments in the Caribbean
Reported Result
Zero maintenance required 2-3 years post-installation
Cost Analysis
Cost viable over a 10-year period vs natural products
The maintenance of that material - which is zero after it's installed.
Over a 10-year period, the Endureed product proved to be cost viable as well.
As long as you can't touch it, it's out of reach, you can't tell if it's fake or not - which is what most of my clients are more interested in.

The interview

Can you introduce yourself and your professional background?

My name is Ian Harrison. I'm the managing director of Harrison Surveying Limited. I'm a Consultant Project Manager and Quantity Surveyor operating in the Caribbean, primarily on the island of St Lucia. I do high-end residential properties, five million up to 80 million, and I do hotel developments.

What led you to look into Endureed as a roofing solution?

I was on a project called Sugar Beach Hotel, which is very high-end property. The owner at the time insisted on natural products like natural reeds, natural roofing, and it was an absolute nightmare maintenance-wise. So at the time we were pushing for a synthetic product, and Endureed came up as one of the likely products.

What were your initial concerns regarding the product?

The #1 reason that I was a bit concerned about going with Endureed initially was the cost. Obviously it's a synthetic product. It's an upfront capital expenditure. But having done the number-crunching, and looking at the anticipated lifespan of the natural products compared to Endureed, it made sense. Over a 10-year period, the Endureed product proved to be cost viable as well.

How did you verify the product's performance before committing?

Fortunately for us, we knew the owners of Sugar Beach Hotel who had recently installed a large quantity of Endureed products of various types. So we got to confirm what Endureed was saying about the delivery times, the time it took to install, and the maintenance of that material - which is zero after it's installed.

What has been your experience with the product since installation?

With that knowledge we're quite confident going forward, and we've now had it in place for 2 to 3 years and we've not touched it since we put it up.

How would you describe the service and ordering process with Endureed?

One of the good things about Endureed when I started working with them was their ability to quantify quite quickly off drawings without any work from me. I would send them AutoCAD drawings, they would quite quickly come back with the quantities, each part in numbers, so I knew exactly what I was getting. Plus, quick turnaround on cost. And then once order was placed, is actually a process where you knew what was happening, knew when it was leaving the factory, knew when it was getting to the port.

What would you say to someone considering Endureed for their project?

If someone's sitting on the fence and unsure about whether to go with them or not, I can assure you that the product does what it says it does. I've had no issues with it. Yes, it's pricey, but as I said, if you do the numbers and look at the maintenance going forward and the longevity of the product, you'll find that it's actually worth doing.

Frequently asked

Is Endureed synthetic thatch worth the high upfront cost?

Ian Harrison noted that while the product is pricey as an upfront capital expenditure, his 'number-crunching' proved it is cost-viable over a 10-year period due to the short lifespan and high maintenance costs of natural products.

Does synthetic thatch look realistic enough for luxury properties?

According to Harrison, the product looks better than the photographs and is indistinguishable from natural thatch when installed out of reach, meeting the aesthetic demands of high-end clients.

How difficult is the ordering and quantification process for Endureed?

Harrison found the process seamless, noting that Endureed quantified the project quickly from AutoCAD drawings and provided a transparent tracking process from the factory to the port.

Full transcript

Ian harrison (00:00) Now that I've been using Endureed on two projects, and I'm familiar with it on a third, it's definitely one of the products that I would consider on my new projects when I get them. And if the cost is right, then I'll be recommending them to my clients. My name is Ian Harrison. I'm the managing director of Harrison Surveying Limited. I'm a Consultant Project Manager and Quantity Surveyor operating in the Caribbean, primarily on the island of St Lucia. I do high-end residential properties, five million up to 80 million, and I do hotel developments. So what made me look into Endureed was, I was on a project called Sugar Beach Hotel, which is very high-end property. The owner at the time insisted on natural products like natural reeds, natural roofing, and it was an absolute nightmare maintenance-wise. So at the time we were pushing for a synthetic product, and Endureed came up as one of the likely products. Unfortunately, we didn't persuade the owner, and he sold the property to another family from Bermuda. I left that property, and then straight away they ordered Endureed for all of their beachfront pagodas, beachfront cottages, the spa, and basically did exactly what we were recommending in the first place. The #1 reason that I was a bit concerned about going with Endureed initially was the cost. Obviously it's a synthetic product. It's an upfront capital expenditure. But having done the number-crunching, and looking at the anticipated lifespan of the natural products compared to Endureed, it made sense. Over a 10-year period, the Endureed product proved to be cost viable as well. So when I was working for my new high-end clients, the Endureed proposal came up. And fortunately for us, we knew the owners of Sugar Beach Hotel who had recently installed a large quantity of Endureed products of various types. So we got to confirm what Endureed was saying about the delivery times, the time it took to install, and the maintenance of that material - which is zero after it's installed, so... with that knowledge we're quite confident going forward, and we've now had it in place for 2 to 3 years and we've not touched it since we put it up. One of the good things about Endureed when I started working with them was their ability to quantify quite quickly off drawings without any work from me. I would send them AutoCAD drawings, they would quite quickly come back with the quantities, each part in numbers, so I knew exactly what I was getting. Plus, quick turnaround on cost. And then once order was placed, is actually a process where you knew what was happening, knew when it was leaving the factory, knew when it was getting to the port. So all the heartache and troubles taken out by Endureed. Very happy with the service overall. If someone's sitting on the fence and unsure about whether to go with them or not, I can assure you that the product does what it says it does. I've had no issues with it. Yes, it's pricey, but as I said, if you do the numbers and look at the maintenance going forward and the longevity of the product, you'll find that it's actually worth doing. And as long as you can't touch it, it's out of reach, you can't tell if it's fake or not - which is what most of my clients are more interested So it does actually look good as well. It's better than their photographs.

About Endureed

Endureed manufactures high-end synthetic thatch roofing solutions designed to replicate the aesthetic of natural reeds without the associated maintenance burdens. They serve luxury residential and hospitality developments, particularly in tropical environments where natural materials often fail prematurely. Their products provide long-term durability and cost-efficiency for beachfront and high-exposure properties.

Industry
Synthetic Roofing Manufacturing

Topics

  • synthetic thatch
  • quantity surveyor
  • luxury hospitality
  • zero maintenance
  • st lucia
  • roofing

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How this story was recorded

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Ian Harrison recorded it themselves — no film crew, no studio. Endureed sent a single Share One link, and the story was captured straight from Ian Harrison's own phone or laptop browser. Any business can collect the same kind of first-person video at share.one.

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