Customer story · Alex Moscow
Unlocked Strategy for a $250,000 Super Premium High Ticket Event Offer
Karl Krummenacher
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Karl Krummenacher, an event veteran of 20 years, used Alex Moscow’s Event Profit Engine to unlock the strategy for a $250,000 super premium offer. After attending the three-day workshop, Krummenacher reported that the actionable insights provided could have added $2 to $3 million in earnings to his previous 100+ events conducted over two decades.
At a glance
- Primary Use Case
- Scaling event profitability and offer architecture
- Reported Result
- Unlocked a $250,000 super premium offer strategy
- Time to Value
- 3 Days
“In the actionable insights from this event alone, I think I could have easily added 2 to 3 million dollars to what I've earned over that period of time.”
“I actually have unlocked both the mindset and the strategy and tactics to make a super premium offer that'll be worth over $250,000.”
“Literally in three days, you can leave with the exact blueprint you need in order to create your first profitable event.”
The interview
Who should attend the Event Profit Engine?
If you want to make a deeper connection with your customers, if you sell high ticket offers, if you just like gathering people to be part of a community, then you need to go to the event Profit Engine.
What is the core curriculum of the three-day event?
In three days you're going to learn how to attract the right people, how to market your event, how to create an experience that people love, and how to make an offer. You leave with the exact blueprint you need in order to create your first profitable event or make your next one a whole lot more profitable.
What was your background and goal for attending?
I'm Carl Kriminacker. Over the last 20 years, I've probably done well in excess of 100 events. I wanted to attend the event Profit Engine to see if I actually wanted to get back into events.
What was the financial impact of the insights shared by Alex Moscow?
What's happened over the last three days has me kicking myself that I didn't find Alex years before. Because in the actionable insights from this event alone, I think I could have easily added 2 to 3 million dollars to what I've earned over that period of time.
How would you describe Alex Moscow's teaching style?
Alex has probably the easiest, most accessible way to teach and train people how to understand why to do events, what to do during an event, how to create an amazing experience, and even how to promote events so that they're positioned perfectly for whatever offer you choose to make.
What was your favorite part of the experience?
My favorite part has been really walking through the mechanics of building the perfect offer. Not only the offer that you would make at your event, but the offer that you make to get to the event so that people are positioned perfectly for whatever it is that you're selling.
How did the event change your offer strategy?
For years I did events where my offers were anywhere between a thousand and thirty five thousand dollars. But at this event, I actually have unlocked both the mindset and the strategy and tactics to make a super premium offer that'll be worth over $250,000.
Is this $250,000 offer realistic or just 'event euphoria'?
That's not just me and Euphoria thinking I'm going to go out and change the world but it's true confidence that this offer will be the best for my clients, will be the best for my business, and will create the best value.
Frequently asked
Is the Event Profit Engine useful for experienced event planners?
Yes. Karl Krummenacher, who has run over 100 events in 20 years, stated that the actionable insights from the three-day event could have easily added $2 to $3 million to his career earnings if he had found Alex Moscow years earlier.
Can Alex Moscow help with high-ticket offer creation?
Karl Krummenacher noted that while his previous offers ranged from $1,000 to $35,000, the Event Profit Engine provided the mindset and tactics to build a 'super premium' offer worth over $250,000.
How long does it take to see results from the Event Profit Engine?
Karl Krummenacher indicated that he was building his offer during the event and felt ready to go out and make the new offer as early as the following week.
Full transcript
About Alex Moscow
Alex Moscow provides the Event Profit Engine, a specialized training program designed to help entrepreneurs create, market, and monetize high-ticket events. The program serves those looking to build deeper community connections and sell premium offers through a structured, three-day blueprint. It delivers a transformation by teaching the mechanics of offer building and event promotion to maximize profitability.
- Industry
- Business Coaching and Event Marketing
Topics
- high ticket sales
- event marketing
- premium offers
- business growth
- event profit engine
- entrepreneurship
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