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Customer story · Event Profit Engine

Mat Shaffer Rebrands Business and Launches First Live Event After Attending Event Profit Engine

Mat Shaffer

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Mat Shaffer, a relationship coach, credits Event Profit Engine for a total business rebrand and the successful planning of his first live in-person event. After five years of virtual events, Shaffer used the event's high-level speaker insights to shift his strategy toward authentic, high-value live experiences that attract premium investments.

At a glance

Primary Use Case
Transitioning from 5 years of virtual events to physical live events.
Reported Result
Complete business rebranding and strategy for first live event.
Time to Value
3 days
I've actually decided to completely rebrand my business and what I do like, it sort of changed the course, I think, of my whole career.
I'm so excited to do my first live in person event now because of everything I've learned at this event.
If you make it an expression of your deepest, most aligned, most authentic self, it's something that the people that you really want to work with are going to want to go to.

The interview

Who is the ideal candidate for Event Profit Engine?

You should attend Event Profit Engine if you are an entrepreneur who is looking to create magical live experiences for your community, if you're looking to learn how to bring people into a room, inspire them to take action, and then get them to invest a tremendous amount of money in your products and services.

Can you introduce yourself and your background?

My name is Mat Shaffer and I'm a transformational empowerment and relationship coach for women. I have been running virtual live events for the last five years. I love doing it and I'm super passionate about connecting with people online.

Why did you decide to attend this specific event?

I want to bring my experience into physical spaces. And I know that there's no one better at creating spaces and supporting people and doing that kind of work than Alex Moscow. So many of my friends and people that I know speak so highly of him and have had such great results with him that I had to show up.

What was your favorite part of the experience?

My favorite part of the Event Profit Engine has been the depth and quality of the speakers and their generosity in sharing their wisdom and their knowledge. We've had Eben Pagan, Amber Spears, and all these incredibly high-level entrepreneurs and event professionals dropping wisdom bombs for the last three days.

What was the most significant impact the event had on your business?

I've actually decided to completely rebrand my business and what I do. It sort of changed the course of my whole career just from being able to experience these incredible speakers and to apply their knowledge to what it is that I'm doing.

What was your biggest takeaway from the three days?

My biggest takeaway has been to create an event that's a true expression of who you are. Make it something that you want to go to. If you make it an expression of your deepest, most aligned, most authentic self, the people that you really want to work with are going to want to go to it. That really takes the pressure off.

Frequently asked

Who should attend Event Profit Engine?

According to Mat Shaffer, entrepreneurs looking to create magical live experiences, bring people into a room, and inspire them to invest a tremendous amount of money in products and services should attend.

What is the quality of speakers at Event Profit Engine?

Mat Shaffer highlighted the depth and generosity of high-level speakers like Eben Pagan and Amber Spears, who shared wisdom that led to his business breakthrough.

How do you attract the right audience to a live event?

Mat Shaffer learned that by creating an event that is a true expression of your most authentic self, you naturally attract the people you really want to work with without the pressure of guessing what the audience wants.

Full transcript

You should attend Event Profit Engine. If you are an entrepreneur who is looking to create magical live experiences for your community, if you're looking to learn how to bring people into a room, inspire them to take action, and then get them to invest a tremendous amount of money in your products, your services so that you can provide the highest level of service and get the maximum amount of value for the work that you do, this is the perfect event for, for you. Like, I'm so excited to do my first live in person event now because of everything I've learned at this event I can't wait. I'm really excited. Hi my name is Matt Schaefer and I'm a transformational empowerment and relationship coach for women. And I'm so happy to be here. I wanted to attend Event Profit Engine because I have been running virtual live events for the last five years. I love doing it. I'm super passionate about connecting with people online and I want to bring that experience into physical spaces. And I know that there's no 1 better at creating spaces and supporting people and doing that kind of work than Alex Moscow. So many of my friends and people that I know so speak so highly of him and have had such great results with him that I couldn't help it. I had to, I had to show up to this. My favorite part of the event Profit Engine has been the depth and quality of the speakers and their generosity in sharing their wisdom and their knowledge. I mean, we've had like, Evan Pagan, Amber Spears, like all these like, incredibly high level entrepreneurs and event professionals who have just been dropping like wisdom bomb after wisdom bomb for the last three days. And I've just got so many exciting ideas that have flowed from what they've shared. I've actually decided to completely rebrand my business and what I do like, it sort of changed the course. I think of my whole career just from being able to experience these like, incredible speakers and to apply their knowledge to what it is that I'm doing. My biggest takeaway has been to create an event that's a true expression of who you are. make it something that you want to go to. And if you make it an expression of your deepest, most aligned, most authentic self. It's something that the people that you really want to work with are going to want to go to. So that really takes the pressure off that instead of me trying to guess what people might want in my audience, like, I just want to make an event that I'm really passionate about and then attract those people who are really excited about it, too. So that, too me, has been a huge breakthrough that I had just recently here at the event.

About Event Profit Engine

Event Profit Engine, led by Alex Moscow, specializes in teaching entrepreneurs how to create, fill, and monetize high-impact live events. They serve coaches and business owners looking to transition from virtual spaces to physical rooms where they can inspire action and secure high-level investments. The program focuses on authentic expression and professional event strategy to maximize the value of a participant's work.

Industry
Live Event Marketing Training

Topics

  • live event production
  • relationship coach
  • business rebranding
  • event profit engine
  • entrepreneurship
  • in-person events

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How this story was recorded

Was Mat Shaffer paid or coached to say this about Event Profit Engine?

No. Share One records unedited answers to a fixed set of questions, so what Mat Shaffer says is what Mat Shaffer said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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