Customer story · Event Profit Engine
Mat Shaffer Rebrands Business and Launches First Live Event After Attending Event Profit Engine
Mat Shaffer
- Captured on
- Share One
- Content fingerprint
- c1280b2ef7135eef
- FNV-1a-32x2 over this page's video URL, capture timestamp and transcript — recompute it to confirm nothing was altered after publication.
- See the signed provenance record — issued by Share One, the original recorder of this video.
Mat Shaffer, a relationship coach, credits Event Profit Engine for a total business rebrand and the successful planning of his first live in-person event. After five years of virtual events, Shaffer used the event's high-level speaker insights to shift his strategy toward authentic, high-value live experiences that attract premium investments.
At a glance
- Primary Use Case
- Transitioning from 5 years of virtual events to physical live events.
- Reported Result
- Complete business rebranding and strategy for first live event.
- Time to Value
- 3 days
“I've actually decided to completely rebrand my business and what I do like, it sort of changed the course, I think, of my whole career.”
“I'm so excited to do my first live in person event now because of everything I've learned at this event.”
“If you make it an expression of your deepest, most aligned, most authentic self, it's something that the people that you really want to work with are going to want to go to.”
The interview
Who is the ideal candidate for Event Profit Engine?
You should attend Event Profit Engine if you are an entrepreneur who is looking to create magical live experiences for your community, if you're looking to learn how to bring people into a room, inspire them to take action, and then get them to invest a tremendous amount of money in your products and services.
Can you introduce yourself and your background?
My name is Mat Shaffer and I'm a transformational empowerment and relationship coach for women. I have been running virtual live events for the last five years. I love doing it and I'm super passionate about connecting with people online.
Why did you decide to attend this specific event?
I want to bring my experience into physical spaces. And I know that there's no one better at creating spaces and supporting people and doing that kind of work than Alex Moscow. So many of my friends and people that I know speak so highly of him and have had such great results with him that I had to show up.
What was your favorite part of the experience?
My favorite part of the Event Profit Engine has been the depth and quality of the speakers and their generosity in sharing their wisdom and their knowledge. We've had Eben Pagan, Amber Spears, and all these incredibly high-level entrepreneurs and event professionals dropping wisdom bombs for the last three days.
What was the most significant impact the event had on your business?
I've actually decided to completely rebrand my business and what I do. It sort of changed the course of my whole career just from being able to experience these incredible speakers and to apply their knowledge to what it is that I'm doing.
What was your biggest takeaway from the three days?
My biggest takeaway has been to create an event that's a true expression of who you are. Make it something that you want to go to. If you make it an expression of your deepest, most aligned, most authentic self, the people that you really want to work with are going to want to go to it. That really takes the pressure off.
Frequently asked
Who should attend Event Profit Engine?
According to Mat Shaffer, entrepreneurs looking to create magical live experiences, bring people into a room, and inspire them to invest a tremendous amount of money in products and services should attend.
What is the quality of speakers at Event Profit Engine?
Mat Shaffer highlighted the depth and generosity of high-level speakers like Eben Pagan and Amber Spears, who shared wisdom that led to his business breakthrough.
How do you attract the right audience to a live event?
Mat Shaffer learned that by creating an event that is a true expression of your most authentic self, you naturally attract the people you really want to work with without the pressure of guessing what the audience wants.
Full transcript
About Event Profit Engine
Event Profit Engine
Official site: alexjmoscow.com/event-profit-engineEvent Profit Engine, led by Alex Moscow, specializes in teaching entrepreneurs how to create, fill, and monetize high-impact live events. They serve coaches and business owners looking to transition from virtual spaces to physical rooms where they can inspire action and secure high-level investments. The program focuses on authentic expression and professional event strategy to maximize the value of a participant's work.
- Industry
- Live Event Marketing Training
Topics
- live event production
- relationship coach
- business rebranding
- event profit engine
- entrepreneurship
- in-person events
Watch next
How this story was recorded
Was Mat Shaffer paid or coached to say this about Event Profit Engine?
No. Share One records unedited answers to a fixed set of questions, so what Mat Shaffer says is what Mat Shaffer said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
Collect your own customer stories at share.one