From Legacy Church to Modern Authority with a Deeper Brand Identity

Ben Dailey (00:00) put them in a room with a bunch of different leadership types, and they didn't just survive, I think they They knew how to pull the gold out of every single one of us. They somehow get everyone rowing in the same direction without anyone feeling like got left out of the process. Hey, my name is Ben Dailey, lead pastor of Awaken Church, a multi-location church, and we're based in Irving, Texas. At first, I wasn't sure this was for us. You strategy and you startups, big corporate rollouts. You don't really think "church that's been around for decades" - 66 years. But here's the thing, we were in the middle of a massive shift moving from Calvary Church to Awaken Church. And I knew if we were going to do this right, we couldn't just slap a new name on a sign and call it a day. We needed something deeper, much deeper. We needed people who could help us figure out who we are now. And here comes Trina and Gretchen. And I'll tell you, from the first conversation, I could tell they weren't just brand people. I would say they were PEOPLE people. They understood that before you ever talk about colors, before you ever talk about logos, you gotta talk about heart. And they made it feel easy, fun, you know, to dig into the deep stuff. They don't up with some cookie cutter formula, and then force you into it. don't roll their eyes when your leaders start going off on a tangent, which happens. They roll with it. Before, you know, people us. We've been around for a long, long time, and they knew were doing good work. Now, they feel like they understand who we are we're here within seconds of interacting with us now. it's like we went from, "Oh yeah, I've heard of them," to "Oh, I know exactly what they're about." They didn't just give us a brand, they gave us better language for ourselves. And We walked away not just with logo and some cool visuals, but with words, I think, that we can in our leaders' hands so they can clearly explain who we are. And again, Trina and Gretchen made the whole thing feel like a creative adventure, and they left us with something that's, you know, not just for launch day, but it's going to keep serving us for years to come. You know, just want to say "thank you." I want to say this team, are detail ninjas. And I just want to give them a shout out. They pay attention to everything, not just the big idea stuff. The little choices that when you stack them together, I think make your brand feel alive, make it feel Man, this team, they roll up their sleeves and make sure that it actually happens. They were great to communicate with, they were on top of it, and uh...