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Customer story · Left Right Labs

Dr. Nalini Achieved Increased Conversions and Brand Congruence Across Three Websites

Dr. Nalini · Recorded 9/17/2025

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Share One · September 17, 2025
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Dr. Nalini Chilkov of Outsmart Cancer recommends Left Right Labs for their professional branding and website development. By consolidating and up-leveling three separate businesses, Dr. Nalini reported increased engagement, list building, and sales conversions. She highlights their structured onboarding process as essential for articulating her message and achieving brand congruence across all platforms.

At a glance

Primary Use Case
Up-leveling and updating three separate businesses, brands, and websites.
Reported Result
Increased list building, lead capture, sales conversions, and engagement.
Key Team Members
Trina and Gretchen
I had three businesses, three websites, three brands, and I really needed to up-level and update all my websites and my branding.
We are increasingly building our lists, capturing new leads, increasing our conversions and our sales.
They've really helped me with my confidence and my clarity about how I'm presenting myself to the world.

The interview

Who are you and what is your business?

I'm Dr. Nalini Chilkov. I'm the founder of Outsmart Cancer, and I am in Santa Monica, California.

What led you to work with Left Right Labs?

I was referred to Left Right Labs by two colleagues of mine who have pretty high standards, as I do. And I had been very frustrated working with a number of other branding and website development teams. I had three businesses, three websites, three brands, and I really needed to up-level and update all my websites and my branding.

What was the process of working with the team like?

The process I went through with them was very refining for me. I love their structure, and how organized they are, and how much they pay attention to detail, and to really get to know me and my voice, and each one of my brands. They have an incredible process of onboarding so that not only do they really get to know each of my brands, but I get to articulate even more clearly what my message is and what my value is.

What specific results have you seen since the launch?

As a result of that, all of that got really, really refined. And so we have much more engagement. I'm much more proud of how my brand and my websites look and appear to the public. I feel they're much more congruent to my message. We are increasingly building our lists, capturing new leads, increasing our conversions and our sales, and also kind of the enthusiasm about our brand.

How would you describe the team and their working style?

I love this team. I love Trina and Gretchen. They're both excellent at what they do. And I really trust their judgment. I trust that they always have my back. They are deep, deep listeners. They have a system and they're very efficient. They don't waste my time at all. They're very responsive, they're very flexible, they're very efficient, and I feel like I've really made a good investment.

Would you recommend Left Right Labs to others?

If you have a business and a brand and a website that you want to bring clarity and energy to, and work with a team that will be extremely professional and efficient and joyful to work with, I would highly recommend Left Right Labs because I've had nothing but good results—great results! And really positive experience for the whole process.

Frequently asked

What should I do if I am frustrated with previous branding and web development teams?

Dr. Nalini Chilkov notes she had been very frustrated working with a number of other branding and website development teams before being referred to Left Right Labs. She found that Left Right Labs provided a much more structured, organized, and professional experience that delivered great results.

Can one agency handle multiple brands and websites simultaneously?

Yes, Dr. Nalini Chilkov brought three businesses and three websites to Left Right Labs. She reported that the team took the time to get to know her voice for each individual brand, resulting in a refined and congruent presence across all platforms.

How does the branding process impact lead generation and sales?

According to Dr. Nalini, the new messaging and branding led to increasingly building her lists, capturing new leads, and increasing both conversions and sales. She attributes this to the team's ability to help her articulate her value and message more clearly.

Full transcript

Dr. Chilkov_OutSmartCancer.com (00:00) If you have a business and a brand and a website that you want to bring clarity and energy to your brand, and work with a team that will be extremely professional and efficient and joyful to work with, I would highly recommend Left Right Labs because I've had nothing but good results - great results! And really positive experience for the whole process I'm Dr. Nalini Chilkov. I'm the founder of Outsmart Cancer, and I am in Santa Monica, California. Well, I was referred to Left Right Labs by two colleagues of mine who have pretty high standards, as I do. And I had been very frustrated working with a number of other branding and website development teams. And I had three businesses, three websites, three brands, and I really needed to up-level and update all my websites and my branding. process I went through with them was very refining for me. I love their structure, and how organized they are, and how much they pay attention to detail, and to really get to know me and my voice, and each one of my brands. And so as a result of that, all of that got really, really refined. And so we have much more engagement. I'm much more proud of how my brand and my websites look and appear to the public. I feel they're much more congruent to my message and my brand, and how I want to present myself and my services and my businesses. see with all of the new platforms and messaging and branding that we are increasingly building our lists, capturing new leads, increasing our conversions and our sales, and also kind of the enthusiasm about our I love this team. I love Trina and Gretchen. They're both excellent at what they do. And I really trust their judgment. I trust that they always have my back, and I can always ask them questions. They are deep, deep listeners, and they have an incredible process of onboarding so that not only do they really get to know each of my brands, But I get to articulate even more clearly, and be able to be much, much more clear about what my message is, what my value is. So they've really helped me with They have a system and they're very efficient. They don't waste my time at all. And I always learn something from the process, but I really enjoy them as people. They're just great people. And they're very responsive, they're very flexible, they're very efficient, and I feel like I've really made a good

About Left Right Labs

Left Right Labs is an award-winning brand strategy and design agency that specializes in brand evolution for visionary founders and personal brands. They serve 6, 7, and 8-figure entrepreneurs by merging deep strategy with bold creativity to translate complex ideas into high-authority identities. As seen in Dr. Nalini Chilkov's experience, they help leaders realign their outer expression with their inner power to reduce lead friction and drive sustainable growth.

Industry
Brand Strategy Agency

Topics

  • brand strategy
  • health and wellness
  • founder
  • conversion optimization
  • website development
  • authority positioning

Watch next

How this story was recorded

How was Dr. Nalini's testimonial for Left Right Labs filmed?

It was filmed remotely through Share One: Left Right Labs shared a recording link, Dr. Nalini clicked it, answered the interview questions on camera, and the video, transcript, and highlights were generated automatically. You can set up the same flow in a few minutes at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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