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Customer story · Lightning Marketing

Exponentially Increased Clientele Base Through Honest Ad Tactics and Strategic Restructuring

Ian Abugayda

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Ian Abugayda of Global Leaders Collective reports that Lightning Marketing exponentially increased his clientele base using advanced ad tactics. After restructuring their offer based on honest feedback from founder Shant, the team leveraged expertise backed by $80 million in managed ad spend to provide individualized care and clear business direction.

At a glance

Primary Use Case
Scaling beyond organic leads using paid ad tactics
Reported Result
Exponentially increased clientele base
Expertise Benchmark
Over $80 million in managed ad spend
We were able to expand upon that greatly using his Ads tactics to be able to exponentially increase our clientele base.
He was honest, he was truthful. He actually spent the time to go through everything and gave me the steps that he needed to come back to my team.
Initially, they were introduced to me as they had done over $70 million worth of ad spend. And then Shant corrected me and said, no, it's actually now 80 million.

The interview

What was your lead generation situation before finding Lightning Marketing?

Before I found Lightning Marketing, my leads were coming from organic and mostly presentations that we were giving.

How did working with Shant and his company change your results?

Once we found Shant and his company, we were able to expand upon that greatly using his Ads tactics to be able to exponentially increase our clientele base.

What made you decide to work with Lightning Marketing initially?

What made me want to work with Lightning Marketing was I presented him my template and everything that we had, and he actually said that I wasn't ready to come to market yet. He was honest, he was truthful. He actually spent the time to go through everything and gave me the steps that he needed to come back to my team.

How did the team help you improve your market offering?

We were able to reorganize the structure of what we were presenting and what we were giving off, giving away, to be a much better quality, especially for the work that he did. And he showed us, actually why that would work and how it would work. So we were able to understand everything from the get go.

What surprised you most about the working relationship?

What surprised me most about working with Lightning Marketing was the individualized care that I got from the team. Everybody was very honest and always gave their time, really, almost to no matter how much time they needed to give in order to get the information down and for us to move to the next step as fast as possible.

How does the future of your business feel now?

Now that I have Lightning Marketing, business is actually feeling like I can see the end goal. It's always been a struggle to see where you're going to go and how you're going to get there. Now that I'm working with this team, it feels like I can take that sigh of relief.

Why would you recommend Lightning Marketing to others?

I would recommend Lightning Marketing because of how I met the owner and the company. Initially, they were introduced to me as they had done over $70 million worth of ad spend. And then Shant corrected me and said, no, it's actually now 80 million. Just because of those numbers alone, I am all in.

Frequently asked

Is my business ready for paid advertising with Lightning Marketing?

Ian Abugayda noted that Lightning Marketing is highly honest about readiness; founder Shant initially told Ian he wasn't ready for market and provided specific steps to reorganize his structure and offer quality first.

What kind of support does Lightning Marketing provide during the onboarding process?

Ian highlighted the 'individualized care' and time the team invested, regardless of how long it took, to ensure information was understood so the business could move to the next step as fast as possible.

How experienced is the team at Lightning Marketing with ad spend?

According to Ian, the company has managed over $80 million worth of ad spend, a figure that gave him the confidence to go 'all in' with their services.

Full transcript

Before I found Lightning Marketing, my leads were coming from organic and mostly presentations that we were giving. And then once we found Shant and his company, we were able to expand upon that greatly using his Ads tactics to be able to exponentially increase our clientele base. What made me want to work with Lightning Marketing was I presented him my template and everything that we had, and he actually said that I wasn't ready to come to market yet. He was honest, he was truthful. He actually spent the time to go through everything and gave me the steps that he needed to come back to my team. And we were able to reorganize the structure of what we were presenting and what we were giving off, giving away, to be a much better quality, especially for the work that he did. And he showed us, actually why that would work and how it would work. So we were able to understand everything from the get go. What surprised me most about working with Lightning Marketing was the individualized care that I got from the team. Everybody was very honest and always gave their time, really, almost to no matter how much time they needed to give in order to get the information down and for us to move to the next step as fast as possible. Now that I have Lightning Marketing, business is actually feeling like I can see the end goal. It's always been a struggle to see where you're going to go and how you're going to get there and also the ability to when you can take that sigh of relief, thinking that you're on your way or you've made it. And now that I'm working with this team, it feels like I can take that sigh of relief. I would recommend Lightning Marketing because of how I met the owner and the company. Initially, they were introduced to me as they had done over $70 million worth of ad spend. And then Shant corrected me and said, no, it's actually now 80 million. Just because of those numbers alone, I am all in Lightning Marketing was definitely worth the Hi. My name is Ian Abugayda. I work with Global Leaders Collective, and we're based in California.

About Lightning Marketing

Lightning Marketing is a digital advertising agency led by founder Shant, specializing in high-scale ad spend management. They serve businesses looking to transition from organic leads to paid acquisition by providing honest strategic feedback and offer restructuring. The company delivers transformation by leveraging over $80 million in ad spend expertise to help clients exponentially grow their customer base.

Industry
Digital Advertising Agency

Topics

  • paid advertising
  • lead generation
  • client acquisition
  • ad spend management
  • business scaling
  • marketing agency

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How this story was recorded

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Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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