Customer story · Miller Growth
Miller Growth Drives Proactive Outreach and AI Adoption for Engineering Sales Teams
Otso Lahtinen · Recorded 1/5/2026
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- Share One · January 5, 2026
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Otso Lahtinen of an engineering business partnered with Miller Growth to transform their sales culture. By implementing bi-weekly cadences and Friday training sessions, the team shifted from reactive to proactive outreach. The collaboration resulted in increased opportunity generation and the successful adoption of previously underutilized AI tools across the sales leadership and teams.
At a glance
- Primary Use Case
- Transitioning a technical engineering team to proactive sales outreach and AI tool adoption.
- Reported Result
- Increased opportunity generation and consistent implementation of sales cadences.
- Training Frequency
- Weekly Friday sessions for sales teams and dedicated leadership training.
“He's really just like, completely cool. Okay, let's do this. Unfazed and structured yet still remaining positive all the time.”
“The team does more proactive outreach. And as a result, we generate more opportunities.”
“It feels like there's somebody in your corner who you can rely on when it comes to sales training. That feels good.”
The interview
How did the initial interaction with Ben Miller go?
I was intentionally quite abrupt in the beginning and I dumped a lot of not so organized stuff on Ben just to see how he took it. He was completely cool, unfazed, and structured yet still remaining positive all the time. He is a very agile person.
What was the state of your business before working with Miller Growth?
We have a typical engineering business with a lot of technical competence and a little bit of room to improve in our proactive outreach towards clients.
Why did you choose Ben Miller over other consulting options?
I was looking at three different options and Ben was most pragmatic. He had the necessary competence in an industry known for savvy sales systems and productivity, a good understanding of modern technology, and we had a nice chemistry.
What specific changes have occurred in the sales team's behavior?
The team does more proactive outreach and as a result, we generate more opportunities. There is better use of AI as well; we had a bunch of AI tools that not many people were using, and now more people are using them than not.
How has Miller Growth helped with accountability and implementation?
There were a few items we mentioned in meetings that we needed to implement, but the team wasn't really doing it. Now they are implementing it because Ben is helping us to create the cadence and focus every single month, two times a month.
What does the ongoing training structure look like?
We have a training each Friday for each of the sales teams, and then we've got a sales leadership training as well. We preplan the content for a quarter ahead of time so it is proactive rather than reactive.
Frequently asked
Is Ben Miller disciplined enough to manage multiple consulting clients?
Otso Lahtinen noted that a major concern was whether a consultant would oversell their time. He found that Ben was disciplined enough to maintain a strict schedule, ensuring he had dedicated time for each client.
How does Miller Growth handle unorganized or technical business data?
Otso intentionally provided unorganized information at the start to test Ben's reaction. He described Ben as 'unfazed,' structured, and able to remain positive while organizing the chaos into a pragmatic plan.
What is required from the client to make a Miller Growth engagement successful?
Otso emphasizes that you 'get all what you put in.' He believes clients must be willing to put in the hours to enable the consultant to perform well since they are technically outside the organization.
Full transcript
About Miller Growth

Miller Growth
Official site: www.millergrowth.coMiller Growth Advisory provides strategic, hands-on support for go-to-market execution and commercial function optimization. Led by Ben Miller, the consultancy helps venture-backed B2B startups and engineering firms transition from uncertain strategies to scalable revenue engines. Their approach combines fractional leadership with disciplined sales training to help teams double output and master modern technology stacks.
- Industry
- Investment Management
Topics
- sales training
- engineering
- proactive outreach
- ai adoption
- sales leadership
- b2b
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