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Customer story · Share One

Mindshare Establishes Trust and Relatability Through Automated High-Converting Video Testimonial Production

JJ Virgin · Recorded 7/30/2026

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Share One · July 30, 2026
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JJ Virgin of Mindshare reports that Share One provides the fastest way to establish trust by capturing authentic video stories. By using external reporters, Share One helps Mindshare extract relatable language from customers to promote their mastermind, summits, and workshops, transforming static marketing into high-converting, humanized video assets.

At a glance

Primary Use Case
Promoting masterminds, summits, workshops, and memberships
Reported Result
Established trust and captured relatable marketing language
Time to Value
Not stated
Video testimonials are gold for your business.
This is the fastest way to establish that trust without it being you bragging.
That person getting the testimonial is also listening for the words you can then use in your marketing.

The interview

What is the most effective way to spend a marketing budget?

When I think of the best place to spend your marketing money, testimonials would be my first choice. And there's no one better, there's really no one doing it like Share One.

Why are video testimonials superior to written ones?

Because they're so real, it's easy to look at a written one and kind of just brush it off. But when you really can see the person and connect with them and go, 'Oh my gosh, that person's just like me. And it worked for them, so I bet it will work for me, too.' That is gold for your business.

How does video help overcome the noise of social media?

Right now, with the rise of social media, there's so much noise out there, people don't know who to trust. And this is the fastest way to establish that trust without it being you bragging, because they're not going to believe you, but they're going to believe someone that they can relate to is just like them.

How has Mindshare utilized Share One's services?

We engaged Share One to help us here at Mindshare. It has been amazing because they have gone through and gotten the best video testimonials and then cut them so that we could use them in all sorts of different places, depending on what we needed. Was it something to promote our mastermind or our summit, or one of our workshops, or our membership?

What is the benefit of using an outside party to collect testimonials?

The other hidden gold in this that you would never even think about is when you have someone outside of you doing these testimonials, people will feel much more comfortable to share. But that person getting the testimonial is also listening for the words you can then use in your marketing, so that it is so easy for people to hear themselves in your marketing and want to say 'yes'!

Frequently asked

Why are video testimonials better than written quotes for marketing?

JJ Virgin notes that it is easy for prospects to brush off written quotes, but video allows them to see and connect with a real person. This visual connection helps potential customers realize the product worked for someone just like them, which Virgin describes as 'gold' for a business.

How does Share One help with marketing copy?

According to JJ Virgin, Share One's reporters listen for specific words customers use during interviews. These authentic phrases can then be integrated directly into marketing materials so that prospects hear themselves in the brand's messaging.

Can video testimonials be used for different types of events?

Yes, JJ Virgin uses Share One to create tailored content for various needs, including promoting Mindshare's mastermind, summits, workshops, and membership programs by cutting the best footage for each specific use case.

Full transcript

When I think of the best place to spend your marketing money, testimonials would be my first choice. And there's no one better. there's really no one doing it like, Share One. I think the biggest missing element, like the best marketing you possibly can have for your business is testimonials. But not just testimonials, video testimonials. Because they're so real, it's easy to look at a written one and kind of just brush it off. But when you really can see the person and connect with them and go. Oh my gosh, that person's just like me. And it worked for them, so I bet it will work for me, too. That is gold for your business. And think about it. Right now, with the rise of social media, there's so much noise out there, people don't know who to trust. And this is the fastest way to establish that trust without it being you bragging, because they're not going to believe you, but they're going to believe someone that they can relate to is just like them. So video testimonials are gold for your business. And that's why we engaged Share One to help us here at Mindshare. We drank the Kool Aid! And it has been amazing because they have gone through and gotten the best video testimonials and then cut them so that we could use them in all sorts of different places, depending on what we needed. Was it something to promote our mastermind or our summit, or one of our workshops, or our membership? So it has just been gold. And the other hidden gold in this that you would never even think about is when you have someone outside of you doing these testimonials, people will feel much more comfortable to share. But that person getting the testimonial is also listening for the words you can then use in your marketing, so that it is so easy for people to hear themselves in your marketing and want to say "yes"!

About Share One

Share One is a full-service testimonial platform that uses human reporters to capture real customer stories and transform them into high-converting video testimonials. They serve founders and marketers, like JJ Virgin at Mindshare, by shifting brands from static quotes to an automated generator of humanized video stories. Their process helps businesses build trust and increase conversion rates by letting relatable customers do the talking.

Industry
Video Marketing Technology

Topics

  • video marketing
  • trust building
  • founder
  • content automation
  • conversion optimization
  • education

Watch next

How this story was recorded

Was JJ Virgin paid or coached to say this about Share One?

No. Share One records unedited answers to a fixed set of questions, so what JJ Virgin says is what JJ Virgin said. That's the point of video: you can judge the tone yourself. Businesses collect these honest stories at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

Collect your own customer stories at share.one