Geobear Scales Global Employer Branding and Sales Credibility Using Share One Video Testimonials

Hi, my name is Otso Lahtinen. I'm the Chief Executive of Geobear. We use video to win new business. It's very critical because we sell a niche product in a specialist industry that is hard to describe with words. Showing videos of the actual case happening, and especially happy clients validating it, is very powerful social proof that helps us win more work. So we wanted to have videos made of our team members to improve our employer marketing. It's very challenging for any company to attract the best talent out there. And our growth plan is directly related to our ability to attract and retain people who have the kinds of values and motivations that we share with our company culture. So, or compatible to our company culture. we kind of need to put the best foot forward in recruitment and Share One testimonial videos is one great tool to do that. If you have team members who are authentically in favor of your company and want to sign up for a video and give a short clip on what it is really like, because that's what the candidates are looking at when they are shopping around for new companies or when you approach them. So it's been very powerful to have them on our website. And many people in the interview process mentioned that I've heard so-and-so say this and I heard this and this and that. And it's often positive to hear that the values that we have on our slides and websites seem to be coming out from some people's mouths as well. So it's like corroborating evidence for people. In every market there are companies that try to mimic what we do that look like us and it's question of who looks most credible. So the wider portfolio of video testimonials we have the higher amount of credibility because it's the most powerful marketing tool is to have social proof. And especially in this industry where we are selling credibility. So we use it to in our website to show in our YouTube channel, the individual sales area managers share these type of clips with relevant type of clients and it's just an overall use in the sales process. It adds the objective perception of credibility. We get more direct approaches from journalists if there are industry related events and better CVs approaches proactively. And I think it's just because it's a relationship industry and reputation industry. So the more evidence you can have of positive interactions that you've had with clients, the better. I would gladly recommend Share One because we have done this on six, seven different countries globally. And there's, I haven't found a company like Share One that is, a scalable model, which is easy to use for the client, which produces high quality video testimonials with, I must say very affordable price. There's a great value for the investment because usually what it requires is like a very bulky setup for a cameraman to go and organize a studio or just do it on Zoom by yourself in a non-coordinated manner. And then you have a raw file and no one knows how to edit or you need to use a freelancer. And there's all kinds of, you if you can do it with many ways, but you guys have packaged it up so nicely that it's like, genuinely like promote it internally with great pleasure because I think it's a great value adding service and a great company.