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Customer story · Darren Frank

Overcoming Stagnation Through Holistic Strategy and Psychological Business Guidance

Christopher & SaraLynn Phipps · Recorded 8/21/2026

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Share One · August 21, 2026
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Christopher and SaraLynn Phipps of Phipps Masonry credit Darren Frank of Anima Strategy with delivering life-changing business growth. By moving beyond simple financial reporting to a holistic, psychological, and legal perspective, Frank helped the owners transition from 'spinning their wheels' to successfully managing larger projects and achieving a significant maturity shift in their operations.

At a glance

Primary Use Case
Scaling a stagnant masonry and concrete company
Reported Result
Life-changing growth and maturity shift
Unique Advantage
Legal and psychological perspective
It really felt like such a weight off of our shoulders, feeling like we had somebody else in our corner.
You would be surprised at the life-changing advice that Darren would give you in the most unexpected ways.
His perspective is so unique... he can look at things from several different perspectives, including a psychological approach and his history as a lawyer.

The interview

How did you feel as entrepreneurs before working with Darren?

I can remember, feel like, I feel like as an entrepreneur, you know, I feel like a lot of your journey can feel very lonely because there are a lot of things that you are alone with and dealing with, even as spouses working together. When we first started getting involved with Darren, it really felt like such a weight off of our shoulders, feeling like we had somebody else in our corner.

What was the state of Phipps Masonry before you sought help?

I feel like we were at a place for a couple of years where we hadn't had any like decent size growth in the company. We really wanted to find somebody to kind of help us grow the company from a maturity standpoint, taking on bigger projects and how to manage those. Looking back, I feel like we were kind of spinning our wheels and maybe not knowing exactly the fastest way to get from A to B.

What were your first impressions of Darren Frank?

From the initial phone call that we had with Darren, which I think was maybe only like 20 minutes, 30 minutes, we just had such a great feeling about it. Just the way that he presented himself and truly showed his knowledge, not just of a large company, but also like a smaller company as well. We just felt like he was somebody that we could trust immediately.

How did Darren react to your business goals and models?

I had some things that I really wanted to accomplish. I remember Darren, me presenting this model and this stuff that I wanted to do, and he was like, 'sure, let's talk about it. Let's talk about what this is going to cost. Not financially, but mentally.' He was like, 'why exactly are you wanting this? What's your reasoning for it?'

What would you tell a friend or family member about working with him?

I think I would just say buckle up. I think I would say you would be surprised at the life-changing advice that Darren would give you in the most unexpected ways. He's life-changing; I stand by that 100%. It's important to go into it with an open mind.

How does Darren handle personal versus business information?

We would sit down and every once in a while I would say something like, 'I don't really know if this is too much information or if this is really appropriate.' And he would just say to lay it out. He was like, 'I cannot help you, I cannot give you the best advice possible if you don't tell me everything.' Instead of somebody saying 'I don't want to hear about your personal life, tell me strictly about the business,' he took a holistic viewpoint.

What makes Darren's perspective unique compared to other consultants?

One of the things that we really liked about Darren is that not only is he great with looking at the reports and the numbers, he also has a history of being previously a lawyer. He can look at things from several different perspectives. Also, a lot of his perspective and advice comes from a psychological approach.

Frequently asked

Is it difficult to trust an outside consultant with sensitive business information?

Christopher and SaraLynn Phipps admitted that letting someone new in and trusting them was very hard. However, they felt they could trust Darren Frank immediately after the initial call because he encouraged them to 'lay it all out' rather than focusing strictly on numbers.

What makes Darren Frank's consulting style different from others?

According to the Phipps, Darren stands out because he combines his history as a lawyer with a psychological approach. He looks at the business from a holistic viewpoint, considering the mental cost of decisions rather than just the financial reports.

Can a business consultant help when a company feels stuck or lonely?

Christopher Phipps noted that entrepreneurship can feel lonely, but working with Darren felt like a 'weight off their shoulders.' Darren helped them stop 'spinning their wheels' and provided the fastest route from A to B for their growth goals.

Full transcript

Christopher Phipps (00:03) I can remember, feel like, I feel like as an entrepreneur, ⁓ you know, I feel like a lot of your journey can feel very lonely ⁓ because there are a lot of things that you are alone with and dealing with, even as spouses working together, when we first started getting involved with Aaron and, you know, kind of, it really felt like such a weight off of our shoulders, feeling like we had somebody else. inner corner Hello, my name is Christopher Phipps and I live in Charlotte, North Carolina and we are in the masonry and concrete industry. And my name is Sarah Lynn Phipps and we are the owners of Phipps Masonry. ⁓ Yeah, I feel like we were at a place for a couple of years where we hadn't... had any like maybe like decent size growth in the company. So we really wanted to find somebody to kind of help us like grow, ⁓ you know, the company from like a, you could talk in numbers, you could talk in maturity, ⁓ you could talk in ⁓ taking on bigger projects and how to manage those. So just helping someone to kind of like guide us through certain situations that we were going through. looking back, I feel like we were kind of spinning our wheels of trying to grow in certain ways and maybe not knowing exactly the fastest way to get from A to B. And ultimately, seeing the company grow was our ultimate goal together. Oh man. I felt like from the initial phone call that we had with Darren, which I think was maybe only like 20 minutes, 30 minutes, we just had such a great feeling about it. I think that I remember specifically telling him about our style of business. So I think from the initial phone call, just the way that he presented himself and truly showed his knowledge. from like I said, not just a large company, but also like a smaller company as well. letting somebody new in and trusting somebody new was very hard for us. And I feel like when we met there, we just felt like he was somebody that we could trust immediately. Business-wise, think that whenever I first met Darren, I had some things that I really wanted to accomplish. But I just remember Darren, me presenting this model and this stuff that I wanted to do. he was like, sure. He was like, let's talk about it. He was like, let's talk about what this is going to cost. Not financially, but mentally. I felt like he was like, why exactly are you wanting this? What's your reasoning for it? ⁓ And I don't think that that would have been possible, you know, if we would have stuck with that route, you know, a couple years ago. If I were to recommend him to ⁓ a family member or a friend, which I would, ⁓ I think I would just say... Buckle up. ⁓ I think I would say, you you would be surprised at the life-changing advice that Darren would give you in the most unexpected ways. Yeah, I mean he's life-changing. I stand by that 100%. I think that it's important to go into it with an open mind. you know, we would sit down and every once in I would say something like, you know, I don't really know if this is too much information or if this is, you know, ⁓ really appropriate or not. And he would just say to lay it out, you know, he was like, I cannot help you. He was like, I cannot give you like the best advice possible if you don't tell me everything. And I thought that was such a cool thing instead of somebody saying, I don't want to hear about your personal life. Tell me strictly about the business. How were your numbers this week? although it's amazing because Darren did get us to such a great place, like an amazing place. Yeah, I mean it's life changing, know, what he was able to do for us. ⁓ like, you know, if you're interviewing people or if you're on the fence of like, should I go with him or should I go with someone else? this person wouldn't even be close to there. ⁓ You know, what they can offer and yeah. His perspective is so unique. think, you know, One of the things that we really liked about Darren is that not only is he great with looking at the reports and the numbers and things that we've shown him, ⁓ he also has a history of, he was previously a lawyer, and I think from that perspective as well, because he can look at things from several different perspectives. So I think that is a very unique aspect of Darren's history that makes him stand out from other people. And I think also a lot of his perspective and advice comes from a psychological approach. to look at your business and say, you can grow from A to B in this way is totally different from looking at it from a completely holistic viewpoint

About Darren Frank

Darren Frank, through Anima Strategy, is a business consultancy that empowers entrepreneurs by focusing on operational efficiency, financial advisement, and human resources strategy. They serve developing companies and start-ups looking to scale, helping them move from guesswork to a solid foundation. By providing a unique holistic viewpoint, Darren Frank enables business owners to navigate complex situations and achieve confident growth.

Industry
Business Consulting

Topics

  • business consulting
  • entrepreneurs
  • operational efficiency
  • financial advisement
  • human resources strategy
  • scaling

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How this story was recorded

Is this a real, verified customer review of Darren Frank?

Yes. Christopher & SaraLynn Phipps recorded this on video through Share One, so you can see and hear the person behind the words rather than reading an anonymous text review. Businesses that want verified video reviews like this one use share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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