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Customer story · Berk Labs

Healthcare Provider Over Doubles Revenue and Scales Ad Performance with Berk Labs

Greg Kheel

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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Greg Kheel reports that working with Berk Labs for over three years resulted in his business over doubling its revenue. By leveraging their expertise in Google and YouTube ads, Berk Labs optimized lead quality, navigated strict healthcare industry regulations, and eliminated budget-draining spam, allowing the company to scale cost-effectively.

At a glance

Primary Use Case
Scaling Google and YouTube advertising for a regulated healthcare business.
Reported Result
Over doubled company revenue while increasing ad performance.
Time to Value
Over three years of continuous scaling and partnership.
Since working with them, we've over doubled our revenue.
It doesn't feel like the answer is always, just spend more, spend more, spend more. Sometimes it's like, no, let's focus more on this.
I would recommend BERK Labs to anyone that really is serious about spending money on Google Ads, YouTube ads or online advertising.

The interview

How long have you been working with Berk Labs and what is the primary result?

I've been working with BERK Labs for over three years. Since working with them, we've over doubled our revenue. We continue to scale up with them.

What problems were you facing with previous ad managers?

A lot of issues that we were having in the past with previous Ad Managers not knowing what to do, not managing our ad revenue the best. BERK Labs just came in and smashed it out of the park with really helping us dial in where we're spending our ads and diversifying the ad platforms.

What was your experience like when you first met Joshua at Berk Labs?

When I met Joshua at BERK Labs, it was like a win-win situation. He was such an amazing guy, super knowledgeable on ads, on YouTube ads, how everything works, and had a lot of insights that I had no idea about. He mentioned how he used to work with Google, which provided really good insights.

How does Berk Labs help with content and ad performance?

It was not only managing the ads, but also helping us create the content that goes with the ads. They created roadmaps to set up different videos and all the other things that accumulate to really step up performance.

How does the team handle communication and data sharing?

Whenever we need anything or we're confused, they're really good at explaining. If he doesn't know it right away, he's able to find the information in a timely manner. They're incredible at sharing data and walking us through the platform.

How does Berk Labs manage lead quality versus cost?

BERK Labs is really good at helping us see which are the different ads that we can get in front of the most people, and other ads that may be more expensive but give us the best quality leads. We can learn to play with what we need at the time.

How has Berk Labs helped you navigate the healthcare industry?

Being in the healthcare industry, it's one of the most heavily regulated. We're constantly having to make policy adjustments and tweaks to the website and videos. They're amazing at helping us navigate what we need to do rather than me having to go figure out why something isn't working.

Can you describe how they handled the spam and bot issues you encountered?

We had incredible spam that was draining our ad expenditure. BERK Labs helped us identify which ads the spam was coming from and put in extra time to pinpoint the problems. They even helped us with reporting bot attacks on our Google reviews, which was outside of the ads.

Frequently asked

How does Berk Labs handle complex industry regulations like healthcare?

Greg Kheel noted that Berk Labs is 'amazing at helping us navigate' the heavily regulated healthcare industry. They proactively manage policy adjustments, website tweaks, and video changes so the client doesn't have to figure it out themselves.

Will Berk Labs just tell me to spend more money on ads?

No, according to Greg, it doesn't feel like the answer is always 'just spend more.' He noted that Berk Labs often suggests scaling down certain areas to focus on content or more cost-effective resources instead.

Can Berk Labs help with issues outside of direct ad management?

Yes, Greg mentioned that Berk Labs helped his business navigate bot attacks on Google reviews and identified specific ads that were attracting spam, even though these tasks were 'outside of the ads' themselves.

Full transcript

My name is Greg and I've been working with BERK Labs for over three years. Since working with them, we've over doubled our revenue. We continue to scale up with them. A lot of issues that we were having in the past with previous Ad Managers not knowing what to do, not managing our ad revenue, the best, BERK Labs just came in and smashed it out of the park. With really helping us dial in where we're spending our ads, what kind of ads we're doing really diversifying the ad platforms. And I would recommend BERK Labs to anyone that really is serious about spending money on Google Ads, YouTube ads or online advertising. So I started off doing the Google Ads myself for really low budget, When I met Joshua at BERK Labs, it was like, win-win situation. Was like, such an amazing guy. Super knowledgeable on ads, on YouTube ads, how everything works and a lot of insights that I had no idea about. So when we started working together, he really helped bring a lot of things to my awareness and also kind of really helped me, like, what can we do to boost the ads? So it was not only managing the ads, but also helping us kind of create the content that goes with the ads. Creating like, kind of roadmaps to set up different videos and all the other things that accumulate and go with the ads to really step up performance in our ads. So when I first started meeting with BERK Labs when I met with Joshua there, he mentioned how he used to work with Google. So, I mean, just having someone that worked at Google with Google Ads and then now they're working privately was like, wow, this is like, really good insights. And then they were able to kind of really show us, okay, all the different type of ads that I had no idea with other account managers. Whenever we need anything or we're confused, they're really good at explaining. If he's doesn't know it right away, he's able to find the information. Everything's always in a really timely manner. I love the way they perform. BERK Labs is really good at helping us see which are the different ads that we can get in front of the most people. Other ads that, okay, they may be more expensive, but these. These are going to give us the best quality leads so really we can learn to play with what we need at the time. And they're incredible at sharing data, showing us, walking us through the platform. Since working with BERK Labs, we've probably nearly doubled our revenue. because we're seeing, as we increase, we're seeing our performance increase. So we've just been continued to scale with them. Really been helpful for us navigating where we can spend what's going to be the most cost effective. And there's been times, okay, let's scale this down and put something else over here so it doesn't feel like the answer is always, just spend more, spend more, spend more. Sometimes it's like, no, let's focus more on this, or let's create more content here, rather than just pumping more ad revenue into it. But with BERK Labs, they really help navigate where the best use of the resources are. Pretty much on a monthly basis. There's some red flag that comes up within Google. It's especially being in the healthcare industry, which I didn't know before, but they've let me know. It's like one of the most heavily regulated industries. So we're constantly having to make policy adjustments. We're constantly having to make tweaks on the website constantly making tweaks to videos. And they're amazing at helping us navigate. What do we need to do? Rather than me having to go figure out, why is this not working? I can't figure this out. His team will go in there, this is what we need to do. Or if it's something that doesn't need my attention, they just go on there and make the policy changes We've had, like, incredible spam. Like, there's been really moments where we had a lot of spam come through. And BERK Labs would help us identify which ads is this spam coming from. Spam was like, draining our ad spenditure. And they would put in extra time to really help us pinpoint where these problems are coming from. And then put out those fires. There was a point we were getting attacks on Google reviews. Where it was like spam or bot accounts, leaving all these negative reviews. And they were helping us with contacting Google, reporting, all these things, things that we didn't know how to do. They were helping us navigate that. Even though it was kind of outside of the ads, they were still helping us all around. So it's been such an incredible relationship. So I would recommend BERK Labs because I know they're, they're the best I've ever seen in the industry and I know they're going to help people improve their ads. You really want a team behind you that knows what they're doing. And, you know, I've recommended BERK Labs to many friends because when I see them starting to spend the amount they're going to spend on working with BERK labs is actually going to save them money in the long run because their ad revenue is going to be going to the right spots. It

About Berk Labs

Berk Labs specializes in helping businesses grow by attracting more customers through innovative advertising solutions. They serve businesses looking to increase their customer base by transforming outreach strategies to gain more clientele. As noted by Greg Kheel, their team includes experts with deep insights into Google and YouTube platforms, specifically helping clients navigate highly regulated industries.

Industry
Growth Marketing and Advertising

Topics

  • ad management
  • healthcare industry
  • revenue growth
  • google ads
  • youtube ads
  • berk labs

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