Customer story · Berk Labs
Healthcare Provider Over Doubles Revenue and Scales Ad Performance with Berk Labs
Greg Kheel
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Greg Kheel reports that working with Berk Labs for over three years resulted in his business over doubling its revenue. By leveraging their expertise in Google and YouTube ads, Berk Labs optimized lead quality, navigated strict healthcare industry regulations, and eliminated budget-draining spam, allowing the company to scale cost-effectively.
At a glance
- Primary Use Case
- Scaling Google and YouTube advertising for a regulated healthcare business.
- Reported Result
- Over doubled company revenue while increasing ad performance.
- Time to Value
- Over three years of continuous scaling and partnership.
“Since working with them, we've over doubled our revenue.”
“It doesn't feel like the answer is always, just spend more, spend more, spend more. Sometimes it's like, no, let's focus more on this.”
“I would recommend BERK Labs to anyone that really is serious about spending money on Google Ads, YouTube ads or online advertising.”
The interview
How long have you been working with Berk Labs and what is the primary result?
I've been working with BERK Labs for over three years. Since working with them, we've over doubled our revenue. We continue to scale up with them.
What problems were you facing with previous ad managers?
A lot of issues that we were having in the past with previous Ad Managers not knowing what to do, not managing our ad revenue the best. BERK Labs just came in and smashed it out of the park with really helping us dial in where we're spending our ads and diversifying the ad platforms.
What was your experience like when you first met Joshua at Berk Labs?
When I met Joshua at BERK Labs, it was like a win-win situation. He was such an amazing guy, super knowledgeable on ads, on YouTube ads, how everything works, and had a lot of insights that I had no idea about. He mentioned how he used to work with Google, which provided really good insights.
How does Berk Labs help with content and ad performance?
It was not only managing the ads, but also helping us create the content that goes with the ads. They created roadmaps to set up different videos and all the other things that accumulate to really step up performance.
How does the team handle communication and data sharing?
Whenever we need anything or we're confused, they're really good at explaining. If he doesn't know it right away, he's able to find the information in a timely manner. They're incredible at sharing data and walking us through the platform.
How does Berk Labs manage lead quality versus cost?
BERK Labs is really good at helping us see which are the different ads that we can get in front of the most people, and other ads that may be more expensive but give us the best quality leads. We can learn to play with what we need at the time.
How has Berk Labs helped you navigate the healthcare industry?
Being in the healthcare industry, it's one of the most heavily regulated. We're constantly having to make policy adjustments and tweaks to the website and videos. They're amazing at helping us navigate what we need to do rather than me having to go figure out why something isn't working.
Can you describe how they handled the spam and bot issues you encountered?
We had incredible spam that was draining our ad expenditure. BERK Labs helped us identify which ads the spam was coming from and put in extra time to pinpoint the problems. They even helped us with reporting bot attacks on our Google reviews, which was outside of the ads.
Frequently asked
How does Berk Labs handle complex industry regulations like healthcare?
Greg Kheel noted that Berk Labs is 'amazing at helping us navigate' the heavily regulated healthcare industry. They proactively manage policy adjustments, website tweaks, and video changes so the client doesn't have to figure it out themselves.
Will Berk Labs just tell me to spend more money on ads?
No, according to Greg, it doesn't feel like the answer is always 'just spend more.' He noted that Berk Labs often suggests scaling down certain areas to focus on content or more cost-effective resources instead.
Can Berk Labs help with issues outside of direct ad management?
Yes, Greg mentioned that Berk Labs helped his business navigate bot attacks on Google reviews and identified specific ads that were attracting spam, even though these tasks were 'outside of the ads' themselves.
Full transcript
About Berk Labs
Berk Labs
Official site: berk.isBerk Labs specializes in helping businesses grow by attracting more customers through innovative advertising solutions. They serve businesses looking to increase their customer base by transforming outreach strategies to gain more clientele. As noted by Greg Kheel, their team includes experts with deep insights into Google and YouTube platforms, specifically helping clients navigate highly regulated industries.
- Industry
- Growth Marketing and Advertising
Topics
- ad management
- healthcare industry
- revenue growth
- google ads
- youtube ads
- berk labs
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