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Customer story · Business of Biohacking

Entrepreneur Gains Strategic Growth Insights and High-Level Networking for Biohacking Business

John George · Recorded 9/19/2024

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Share One · September 19, 2024
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

John George, co-founder of Tru Kava, credits Business of Biohacking for providing essential networking and strategic growth insights. He highlights the event's ability to connect entrepreneurs at various stages, allowing them to share knowledge, avoid common mistakes, and learn how to scale a biohacking-focused business beyond themselves.

At a glance

Primary Use Case
Strategic networking and business scaling for biohacking entrepreneurs.
Reported Result
Access to a collaborative tribe for sharing growth strategies and avoiding mistakes.
Time to Value
Immediate upon attending the curated event.
This event that Dave has put together and curated brings together so many entrepreneurs and people who have helped entrepreneurs.
How does an entrepreneur grow their business and their dream into something that is more than themselves?
It's so beneficial to be able to share things, ideas, and knowledge.

The interview

Who are you and what is your business?

I'm John George, and I'm the co-founder of Tru Kava in northwest Arkansas. I live in Springdale, Arkansas. It's not the mecca of biohacking, but it is the center of the country, and we're trying to start a movement there.

Why did you decide to attend the Business of Biohacking event?

I came to the business and biohacking event because I am a part of that tribe. This new nation that's being formed was birthed, I would imagine is the best word, by Dave Asprey when he created the word biohacking. It's so encompassing our product and what we do.

What is the nature of your product?

Our product comes from the root of a plant in the south Pacific that's been used for over 3000 years. They don't know that they're biohacking, but they are.

What was the biggest benefit you received from the event?

One of the biggest benefits that I received by coming to the event this year has been just the interaction with all of the attendees. They are all just regular people doing what I would call regular things, trying to make a living and trying to make a difference. They're all willing to share everything that got them where they are or where they want to go so that we can compare notes and maybe make the same mistakes that each other has made.

What specific entrepreneurial challenges did you hope to address?

We want to do as much as we can on our own as entrepreneurs, but then we want to know what to do when we get to the point where we want to grow to that next level. And how does an entrepreneur let go? And how does an entrepreneur grow their business and their dream into something that is more than themselves?

Who would you recommend this event to?

If you're an entrepreneur, small business owner, or if you want to start a business and you don't know how to do it, you don't know how to network or interact with other people or other businesses to even ask questions of how to get things done, this is a perfect place to bounce ideas off other entrepreneurs.

Would you attend this event again in the future?

Knowing what I know now, I think I'd go every time it was offered.

Frequently asked

Is Business of Biohacking useful for entrepreneurs outside of major tech hubs?

Yes. John George, based in Springdale, Arkansas, found the event essential for starting a movement in the center of the country and connecting with a global 'tribe' of biohackers.

What can a small business owner learn at this event?

John George explains that attendees learn how to let go as an entrepreneur, how to grow a business into something larger than themselves, and how to bounce ideas off other leaders to find out what works.

How do attendees interact at Business of Biohacking?

According to John George, the event features regular people at different stages of business who are willing to share everything that got them where they are so others can compare notes and benefit from their experiences.

Full transcript

I'm John George, and I'm the co founder of Tru Kava in northwest Arkansas. I live in Springdale, Arkansas. It's not the mecca of biohacking, but it is the center of the country, and we're trying to start a movement there. I came to the business and biohacking event because I am a part of that tribe. new nation that's being formed was birthed, I would imagine is the best word by Dave Asbury when he created the word biohacking. It's so encompassing our product, in what we do. Our product comes from the root of a plant in the south Pacific that's been used for over 3000 years. They don't know that they're biohacking, but they are. And this event that Dave has put together and curated brings together so many entrepreneurs and people who have helped entrepreneurs. That's what myself and my son are, entrepreneurs. And we want to do as much as we can on our own as entrepreneurs, but then we want to know what to do when we get to the point where we want to grow to that next level. And how does an entrepreneur let go? And how does an entrepreneur grow their business and their dream into something that is more than themselves? One of the biggest benefits that I received by coming to the event this year has been just the interaction with all of the attendees. They are all just regular people doing what I would call regular things, trying to make a living and trying to make a difference. And each of them are maybe at a little different stage. Maybe they're larger than our company, but maybe they're even smaller than our company, but they're all willing to share everything that got them where they are or where they want to go so that we can compare notes and maybe make the same mistakes that each other has made and benefit from some of the things that others have done. If you're an entrepreneur, small business owner, or if you want to start a business and you don't know how to do it, you don't know how to network or interact with other people or other businesses to even ask questions of how to get things done, this is a perfect place to bounce ideas off other entrepreneurs, other business people, other people who lead businesses and find out how to make it work, how to grow to a point where you'll be proud of what you've done. You'll be happy for those you've been able to take care of by giving expertise and your products to them so that they can benefit maybe like you did. It's so beneficial to be able to share. Share things, ideas, knowledge things like that. Knowing what I know now, I think I'd go every time it was offered.

About Business of Biohacking

Business of Biohacking is an event curated by Dave Asprey that brings together entrepreneurs and business leaders within the biohacking movement. It serves as a collaborative platform for founders to network, share expertise, and learn how to scale their businesses to the next level. The event focuses on fostering a community where members can exchange ideas and strategies to grow their dreams into impactful enterprises.

Industry
Entrepreneurial Mastermind and Networking

Topics

  • entrepreneurship
  • networking
  • business growth
  • biohacking
  • community
  • founder

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How this story was recorded

How long did it take John George to record this Business of Biohacking testimonial?

Just a few minutes. Share One walks the customer through one question at a time, so John George never had to plan a script or re-shoot. The polished page you're reading was produced from that single take — see how it works at share.one.

Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.

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