Customer story · HomeCareSales
Home Care Agency Breaks Into Hospitals and Secures Referrals Using Neuroscience-Based Sales Training
Greg Thelusma · Recorded 3/11/2026
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- Share One · March 11, 2026
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.
Greg Thelusma of Pansy Home Care utilized HomeCareSales to transition his business development department into the dementia care market. By applying Melanie’s step-by-step speaking points and pain-point identification strategies, Greg successfully broke through into hospitals to generate consistent referrals and gained the confidence to navigate challenging field scenarios.
At a glance
- Primary Use Case
- Training a full business development department to enter a new market segment.
- Reported Result
- Successfully broke into hospitals and started receiving referrals.
- Key Methodology
- Identifying referral partner pain points and using structured speaking points.
“My biggest successes were being able to break through into hospitals and start getting referrals.”
“It really walked us through point A to point B in order to close on a referral.”
“For each referral partner, really identify their pain points, really be able to speak to how we can be an advantage to them.”
The interview
Who are you and what does your agency do?
My name is Greg. I'm with Pansy Home Care. We're a home care agency based in Connecticut, and we specifically focus on families and individuals who are supporting and living with dementia.
What was your initial experience with HomeCareSales?
We were with Home Care Sales last year, and that was my introduction to Melanie. And it was such a great program that our entire business development department went through it.
What was your biggest fear before starting the program?
My biggest fear was seeing if my skill set, my techniques, would translate into this new market. And we were able to tackle that fear through what Melanie has set up through her program.
How did the program materials help you in the field?
It was able to help guide me step by step to build that confidence and reassurance through the handouts that she provided, the speaking points that the handouts encouraged. So it really walked us through point A to point B in order to close on a referral.
What was your impression of the program's content and energy?
My impression of the Home Care Sales Program was intensive. The online program goes into a lot of detail, with a lot of recordings showing you possible scenarios and walkthroughs. We got pure positive energy every time we met on a weekly basis.
What specific sales strategy did you learn for referral partners?
One thing that I learned in the field specifically was to, for each referral partner, really identify their pain points, really be able to speak to how we can be an advantage to them, and become a partner to them.
What were your most significant successes after the training?
My biggest successes were being able to break through into hospitals and start getting referrals. Building that confidence in me and getting those repetitions in; certain 'nos' or certain pivots from conversations compiled with what Melanie's taught us, I was able to come back even stronger.
Frequently asked
Will my existing sales skills translate to a new home care market?
Greg Thelusma initially feared his skill set wouldn't translate to the dementia care market. He found that Melanie’s program provided a step-by-step guide and handouts that built his confidence and validated his field techniques.
How does HomeCareSales help with difficult referral partners?
The program provides specific recordings of possible scenarios and walkthroughs for challenging field interactions. Greg noted that the training taught him how to pivot during difficult conversations and identify which relationships are worth pursuing.
What is the structure of the HomeCareSales coaching program?
The program includes an intensive online component with detailed recordings and weekly group calls. Greg highlighted the value of connecting with other national participants to validate macro-scale industry trends.
Full transcript
About HomeCareSales

HomeCareSales
Official site: homecaresales.comHomeCareSales provides professional development, coaching, and sales training specifically designed for the home-based care continuum, including home care, home health, and hospice agencies. They serve owners, managers, and sales representatives, helping them shift from traditional selling to neuroscience-based strategies. As Greg Thelusma experienced, their program is designed to reduce resistance and provide a clear game plan for engaging referral partners in any territory.
- Industry
- Healthcare Consulting
Topics
- home care
- sales coaching
- hospital referrals
- business development
- dementia care
- referral partners
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