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Customer story · HomeCareSales

HomeCareSales Delivers 20% Referral Increase and Eight New Partners in 90 Days

Scott Maxey · Recorded 1/19/2026

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Share One · January 19, 2026
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Individual results vary. This is one customer's first-hand account of their own experience, recorded on camera and published unedited. It is not medical advice, and nothing here is intended to diagnose, treat, cure, or prevent any condition. Talk to a qualified healthcare professional before making decisions about your health.

Scott Maxey achieved a 20% increase in referrals for his agency through HomeCareSales. Within 90 days, his team secured eight new referral partners—surpassing the program's goal of three. Maxey credits the upbeat coaching environment and fresh weekly messaging for transforming their sales approach and converting more referrals into active clients.

At a glance

Primary Use Case
Sales training and referral partner acquisition
Reported Result
20% increase in referrals and 8 new partners
Time to Value
90 days
“In the last 90 days, our team has increased referrals dramatically, probably 20%.”
“Instead of just the three and 90 that we were tasked with achieving... that's eight overall, which was much more than I ever thought would happen.”
“You're never at a loss for what you're going to say. You're never at a loss for your new message.”

The interview

What is the overall experience of working with the HomeCareSales organization?

You really feel like you're being held in the hands of the organization that really cares about your results. They care about you and what you're doing. You have a team that is always supportive. You have other reps and agencies on our calls that you can bounce ideas off of. So we all learn something every time we get together. I would just recommend it wholeheartedly.

What is it like working with Melanie and the coaching team?

Well, first working with the team, Melanie and all of her team are wonderful, very upbeat. It really creates an energetic type of environment and makes people feel welcome and to try new things. So it's been wonderful.

What tangible results have you seen since starting the program?

Well, I have seen tangible results. I would say in the last 90 days, our team has increased referrals dramatically, probably 20%, and those have become clients, which is great. Referrals are great, but when they become clients, that's what you're looking for.

How did your team perform against the goal of gaining three new referral partners in 90 days?

Overall, instead of just the three and 90 that we were tasked with achieving, one of my team members actually managed to get five and the other one got three. So that's eight overall, which was much more than I ever thought would happen. So it's proven that it works.

How does the weekly cadence of the program impact your daily sales activities?

We meet twice a week and you're tasked with what the plan is for this week and then immediately you go out and do it. And you're never at a loss for what you're going to say. You're never at a loss for your new message. So we don't stand the chance of something being stagnant. It's always fresh, always new.

Why would you recommend this program to other agencies?

I would recommend this to every agency. Well, first proven results to see a 20% increase in 90 days is incredible. But also the fact that it's something that in sales, you can become stagnant. You can try the same old thing over and over again. In this program, you never have a chance of doing that. There's always something new, a new message, a new technique, a new way of thinking about getting referrals and partnering with the community to make a difference in seniors' lives.

Frequently asked

Does the HomeCareSales program actually produce tangible referral results?

Yes. Scott Maxey reported that his team saw a 20% increase in referrals within the first 90 days. Additionally, his team secured eight new referral partners, exceeding the program's initial target of three.

How does HomeCareSales prevent sales messaging from becoming stagnant?

The program provides new messages and techniques during twice-weekly meetings. Scott Maxey noted that his team is never at a loss for what to say because the content is always fresh and updated.

What is the coaching environment like at HomeCareSales?

Scott Maxey describes the environment as energetic, upbeat, and supportive. He highlighted that Melanie and her team make participants feel welcome to try new things while providing a community of other reps to bounce ideas off of.

Full transcript

You really feel like you're being held in the hands of the organization that they really cares about your results. They care about you and what you're doing. You have a team that is always supportive. You have other reps and agencies on our calls that you can bounce ideas off of. So we all learn something every time we get together. I would just recommend it wholeheartedly. Well, first working with the team, Melanie and all of her team are wonderful, very upbeat. It really creates an energetic type of environment and makes people feel welcome and to try new things. So it's been wonderful. Well, I have seen tangible results. I would say in the last 90 days, our team has increased referrals dramatically, probably 20%. and those have become clients, which is great. Referrals are great, but when they become clients, that's what you're looking for. Overall, instead of just the three and 90 that we were tasked with achieving, one of my team members actually managed to get five and the other one got three. So that's eight overall, which was much more than I ever thought would happen. So it's proven that it works. We meet twice a week and You're tasked with what the plan is for this week and then immediately you go out and do it. And you're never at a loss for what you're going to say. You're never at a loss for your new message. So we don't stand the chance of something being stagnant. It's always fresh, always new. I would recommend this to every agency. Well, first proven results to see a 20 % increase in 90 days is incredible. But also the fact that It's something that in sales, you can become stagnant. You can try the same old thing over and over again. In this program, you never have a chance of doing that. You can go back to things you've learned before, of course, but there's always something new, a new message, a new technique, a new way of thinking about getting referrals and partnering with the community to make a difference in seniors' lives.

About HomeCareSales

HomeCareSales logo

HomeCareSales provides professional development, coaching, and sales training specifically designed for the home-based care continuum, including home care, home health, and hospice agencies. They serve owners, managers, and sales representatives by shifting them from traditional methods to neuroscience-based strategies. As Scott Maxey experienced, their approach is designed to reduce resistance and activate new referral partners within a 90-day window.

Industry
Healthcare Consulting

Topics

  • home care
  • sales coaching
  • referral growth
  • agency owner
  • professional development

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How this story was recorded

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