Customer story · Image One
Image One Franchise Owner Achieves Lifestyle Freedom and Recession-Proof Business Growth
Steve Conn
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Steve Conn, owner of an Image One franchise in Denver, reports that his business has grown every year for seven years, even through the pandemic. Conn highlights the 'recession-proof' nature of the commercial cleaning industry and the lifestyle freedom to set his own hours while receiving comprehensive back-office support for royalties.
At a glance
- Primary Use Case
- Franchise ownership and operations
- Reported Result
- Year-over-year growth for 7 years
- Key Benefit
- Lifestyle freedom and scheduling flexibility
“The number one benefit I've recognized as an Image One owner is freedom. I truly set my own hours.”
“What surprised me most about owning an Image One franchise was that it's pretty much recession proof every year.”
“I definitely realized I couldn't hire somebody or multiple people to do all that they do for the amount of money that my royalties are.”
The interview
What is the primary benefit of being an Image One owner?
The number one benefit I've recognized as an Image One owner is freedom. I truly set my own hours, go out and sell. When I want to sell and do my own operations, I have plenty of time during the week to go skiing or motorcycling or spend time with my grandkids.
Who are you and where is your business located?
Hi, my name is Steve Conn. I operate an Image One franchise in Denver, Colorado, and I've been here for about seven years.
What was your biggest fear before starting the franchise?
I'd say the number one fear about owning an Image One franchise was paying the royalties and wondering if there was going to be enough profit afterwards and if that royalty was going to get me enough benefit.
How do you feel about the royalty structure now?
After being a part of Image One for seven years, I definitely realized I couldn't hire somebody or multiple people to do all that they do for the amount of money that my royalties are.
What has surprised you most about the business?
What surprised me most about owning an Image One franchise was that it's pretty much recession proof every year. My business has grown even throughout the pandemic. We were essential workers.
What is the support from the corporate team like?
The support I've received from the business development team is literally just a phone call away. Any time of the day I can reach out. If I've got any questions about invoicing or billing client relations anything that I need help with, somebody's there to help.
What would you say to someone considering Image One?
If you're sitting on the fence about Image One, I would say take a chance and go for it.
Frequently asked
Are Image One franchise royalties worth the cost?
Steve Conn initially feared royalties would deplete his profits, but after seven years, he realized he could not hire staff to perform the same billing and support functions for the cost of the royalties.
Full transcript
About Image One

Image One
Official site: www.imageoneusa.comImage One is a nationwide commercial cleaning and facility solutions company providing managed janitorial services and specialized maintenance packages. They serve businesses of all sizes, helping office managers and property owners maintain professional environments through a meticulous cleaning process. For owners like Steve Conn, Image One provides a structured franchise model that transforms the challenges of business management into a supported, growth-oriented venture.
- Industry
- Commercial Cleaning Services
Topics
- franchise ownership
- commercial cleaning
- business owner
- recession-proof
- lifestyle freedom
- denver
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How this story was recorded
How long did it take Steve Conn to record this Image One testimonial?
Just a few minutes. Share One walks the customer through one question at a time, so Steve Conn never had to plan a script or re-shoot. The polished page you're reading was produced from that single take — see how it works at share.one.
Recorded and verified with Share One. Published as recorded — unpaid, unscripted, and attributed to a named person.
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